Cel mai interesant “cadou”
Multi merg la evenimente. Si se obisnuieste ca la final de eveniment sa se ofere si un mic cadou participantilor.
Acesta este un element important de marketing si imagine (si nu numai). A gasi obiectul promotional perfect, a-l personaliza cat mai bine sunt lucruri de care toti specialistii in PR si marketing tin seama atunci cand au de facut un eveniment.
Obiectul se alege si se personalizeaza in functie de companie, valorile acesteia, produs, anotimp s.a.m.d. Importanta este insa adecvarea la ocazie si la publicul din sala.
Se pot primi de la un trabuc si pana la un telefon, de la cosmetice si pana la baloane, port carti de vizita si memory stick-uri.
Care sunt obiectele promotionale pe care le-ati primit si cu ce ocazie? Au fost ele adaptate companiei, sezonului, produsului etc.? Il mai folositi? Care a fost cea mai nefericita alegere pe care ati vazut-o vreodata – apropo de obiect promotional oferit la un eveniment?
Insemnari similare
Discutia este foarte interesanta. Pentru ca am ajuns sa lucrez in domeniul plantelor, nu pot promova altceva. Sugestia mea nu este de a oferi drept cadou o planta in ghiveci, pur si simplu, desi este un lucru frumos, ci … altceva.
Un mic cadou, mai precis o mica planta care nu are mai mult de 5 cm inaltime si 2 cm diametru, aflata intr-o capsula care te poate insoti peste tot. Mica plantuta poate rezista in aceste conditii timp de 6 luni, dupa care va trebui plantata intr-un ghiveci. Produsul se numeste BabyTree si este foarte cautat in tarile occidentale, dar mai ales in Franta, Spania, Italia si Anglia si reprezinta o dovada de dragoste sau prietenie. Este simbolul logevitatii si anunta intr-un mod frumos dorinta celui care il ofera de a arata cum sentimentele sale cresc, se innobileaza si devin durabile.
Iata ceva si mai interesant:
Babytree joins ONG Planète Urgence in order to take part in a vast
project of reafforestation. This project fits in the communication
campain “a billion trees” launched by Wangari Mathaai, Peace
Nobel Prize of 2004, with the support of the Program of the United
Nations for Environment (PNUE).
• Each planted tree will absorb more that 2 tons of CO2 during its
growth.
• Within the framework of this partnership between Babytree and
Planète Urgence , part of the amount of each order placed on our
website is transferred to Planète Urgence so that a tree is planted (a
tree planted for each bought babytree).
Nu ma mir ca deja clienti ai unor firme de publicitate din Romania au inceput sa ceara informatii despre aceste mici plante si chiar sa comande.
Este doar o idee de cadou care ar putea fi folosit de firme in campaniile lor de promovare.
Pentru mai multe informatii despre aceste produse va stau la dispozitie. Imi puteti scrie la office@botanique.ro sau patricia.pop@botanique.ro
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