Ambush marketing – interesant nu?
Se vorbeste foarte des despre asocierile de imagine. Despre Pepsi care s-a asociat cu concertele de muzica, despre diverse companii implicate in anumite programe si tot asa.
Ce se intampla insa cand se stie clar ca exista un sponsor oficial al evenimentului si cu toate acestea o alta companie concurenta isi asociaza imaginea cu acelasi eveniment? Atunci avem de-a face cu Ambush marketing. O explicatie si exemple gasiti si pe Wikipedia.
Mai sunt si alte exemple – poate chiar de pe la noi?
Later edit: o sa completez chiar eu: La echipa de fotbal Steaua Audi este sponsor (oficial, destul de recent). Noul antrenor Steaua – Gheorghe Hagi – este imaginea BMW.
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