Campania McDonalds – produse naturale si vizita in “partea nevazuta”
Sunt unele persoane care asociaza McDonalds cu Fast Food si mancare nesanatoasa. Din acest motiv nu se incurajeaza mancarea produselor acestei companii.
Constienti probabil de aceasta perceptie, in zilele acestea McDonalds au o campanie “Adevarul despre produsele McDonalds” (si aici urmeaza produsele lor specifice: cartofi prajiti, Chicken McNuggets, carnea din hamburger etc.).
Au facut un pliant – format patrat, 4 pagini – 2 le observati in poza de mai jos (pentru marime “naturala” click pe poza), iar pentru cealalta parte a pliantului le puteti vizita sediile.
McDonalds-ul comunica asadar ca produsele sunt naturale si sanatoase. Incearca sa isi creeze o altfel de imagine: nu mai sunt promovate doar salatele ca fiind naturale, ci s-a trecut si la alte produse. Fireste, mai conteaza si ce contin sosurile si celelalte ingrediente, insa in momentul de fata McDonalds incearca sa convinga lumea ca produsele sunt naturale (ca atare nu un pericol pentru copii si oameni).
Mai mult programul are si o componenta care le permite accesul tuturor in “partea nevazuta a restaurantelor”.
Daca vorbim despre paralele si la nivel de imagine si marketing nu putem sa nu ne intrebam daca agentia care le-a propus acest program, acum, nu este cumva cea care i-a propus si companiei Danone sa realizeze campania (ce a inclus machete si reclame TV si spoturi) “Adevarul despre produsele Danone”, campanie ce continua acum cu o asociere de imagine cu Teo Trandafir si cu Ziua portilor deschise. Si daca nu e aceeasi agentie, oricum prea seamana campaniile.
Oricum o initiativa inedita intr-o perioada de post (al Craciunului). O initiativa ce doreste sa promoveze exact opusul celor crezute despre produsele McDonalds. Va avea ea oare succes? Va fi intampinata cu scepticism? Ati mers de curand in restaurante? Ati vazut campania – ce parere aveti?
Later edit: intr-un ziar din aceasta saptamana am remarcat o reclama – integrata in campania McDonalds. De asemenea fiecare tava pe care se ofera meniurile lor contine si un calendar mic pentru anul viitor, evident personalizat cu aceasta campanie.
Insemnari similare
I truly appreciate this post. I’ve been looking all over for this! Thank goodness I found it on Bing. You have made my day! Thank you again!
You are very cool! I dont suppose I have read something similar to this before. So nice to search out somebody with authentic applying for grants this subject. I really appreciate starting this up. Your website is one area that is needed on the net. Totally a helpful project for bringing new things for the web!
You are so awesome! I don’t think I’ve truly read a single thing like this before. So wonderful to discover someone with some genuine thoughts on this issue. Really.. many thanks for starting this up. This web site is one thing that is needed on the web, someone with a little originality!
Good day! I simply want to offer you a huge thumbs up for your great information you’ve got right here on this post. I’ll be coming back to your web site for more soon.
The next time I read a blog, Hopefully it won’t disappoint me just as much as this particular one. After all, I know it was my choice to read through, but I actually believed you would probably have something useful to talk about. All I hear is a bunch of complaining about something you can fix if you were not too busy looking for attention.
Apple now has Rhapsody as an app, which is a great start, but it is currently hampered by the inability to store locally on your iPod, and has a dismal 64kbps bit rate. If this changes, then it will somewhat negate this advantage for the Zune, but the 10 songs per month will still be a big plus in Zune Pass’ favor.
Howdy! I could have sworn I’ve been to this website before but after reading through some of the post I realized it’s new to me. Anyhow, I’m definitely happy I found it and I’ll be book-marking and checking back often!
Undeniably believe that which you said. Your favorite justification appeared to be on the internet the easiest thing to be aware of. I say to you, I certainly get irked while people think about worries that they just do not know about. You managed to hit the nail upon the top as well as defined out the whole thing without having side-effects , people could take a signal. Will likely be back to get more. Thanks
Hoowdy just wanted to give you a quick heads up.
The words in your artticle seem to be runnning off the screen in Opera.
I’m nnot sure if thos is a format issue or something to do with web
rowser compatibility but I figured I’d post to let you know.
The design and style look great though! Hope you get the issue fixed
soon. Thanks
I carry on listening to the news bulletin lecture about getting free online grant applications so I have been looking around for the most excellent site to get one. Could you tell me please, where could i acquire some?
I think this is among the most important information for me. And i’m glad reading your article. But wanna remark on few general things, The website style is wonderful, the articles is really great : D. Good job, cheers
This video post is genuinely impressive, the echo quality and the picture feature of this video post is in fact remarkable.
Hiya very cool web site!! Man .. Excellent .. Wonderful .. I will bookmark your web site and take the feeds additionally…I’m glad to seek out so many helpful info right here within the publish, we’d like develop extra techniques in this regard, thanks for sharing. . . . . .
This is really interesting, You’re a very skilled blogger. I’ve joined your rss feed and look forward to seeking more of your fantastic post. Also, I’ve shared your website in my social networks!
Undeniably believe that which you stated. Your favorite justification seemed to be on the net the simplest thing to be aware of. I say to you, I definitely get irked while people consider worries that they just do not know about. You managed to hit the nail upon the top and defined out the whole thing without having side effect , people could take a signal. Will probably be back to get more. Thanks
I am lucky that I discovered this website , precisely the right info that I was searching for! .
Excellent weblog here! Also your web site lots up fast! What web host are you the use of? Can I get your associate link in your host? I want my site loaded up as quickly as yours lol
Somebody necessarily lend a hand to make critically posts I might state. That is the first time I frequented your website page and thus far? I amazed with the research you made to make this actual put up incredible. Excellent activity!
I was reading some of your content on this website and I think this web site is really informative! Keep putting up.
http://www.icols2013.net