Lege care sa pedepseasca achizitia de “fake”-uri
|Ma pregatisem eu de zor sa scriu despre acest subiect vineri, dar faza cu Socaciu a fost prea de tot ca sa nu aman pentru luni subiectul din titlu: lege care sa pedepseasca achizitia de “fake”-uri.
Avem chiar si la noi persoane publice care poarta genti care nu-s de firma, dar au simbolurile firmei X – imitatii, fake-uri.
Da, e trendy sa ai geanta Hermes, Vuitton, Gucci etc. Dar la cat costa, normal ca nu si le permite oricine. Asa ca industria (deseori made in China) falsurilor este in floare.
Nici vanzarile acestor imitatii nu o duc deloc rau.
Ei bine trebuie sa va spun un lucru: legea nu e propusa pentru Romania, ci in State. (Cine stie insa daca, in cazul in care va fi votata, nu va fi preluata si de alte tari).
Trebuie sa marturisesc ca articolul de pe New York Times – de unde am aflat de aceasta propunere legislativa – este extrem de interesant si prezinta chiar experienta unor reporteri care au luat legatura cu o persoana care vinde falsuri. Un material DE CITIT pentru ca oricat l-as rezuma s-ar pierde din farmec si din esenta.
Cum vi se pare insa o asemenea idee – sa fie ilegal sa cumperi fakeuri? Va plac falsurile? Preferati sa purtati un fals – dar de firma – in locul unei genti (din piele sau nu) dar nu copiata, insa adaptata bugetului vostru?
Ce parere aveti despre furt in general – pana la urma despre aceasta e vorba. E ok incurajarea lui cand afaceri au de pierdut?
In momentul in care produsul branduit va fi vandut la valoarea lui reala si cumparatorul nu va plati si valoarea adaugata de brand, atunci iti poti permite sa pui o astfel la lege pe masa. Cand un produs are un adaos de peste 100% incurajezi falsurile. La urma urmei, cine vrea originalul poate economisi intreaga viata pentru o geanta Vuiton care costa cat o casa. Sau isi cumpara un fals care sa tina exact atata cat ar trebui sa tina o geanta.
Marcile si brandurile nu ar trebui niciodata sa aiba partea leului. O propunere buna de lege ar fi aceea in care producatorii sa fie obligati sa respecte raportul pret/calitate, dar asta se intampla doar in utopii.
@Ana, I lol’d. Valoarea reala a unui produs este exact atât cât este dispus cumpărătorul să plătească pe el, nici mai mult, nici mai puțin. N-are aproape nici o legătură cu prețul de producție, în schimb brandul contează foarte mult. Încearcă să renunți la ideile socialiste/comuniste, economia reală pur și simplu funcționează altfel.
@Loredana, trei materiale pe care le-am citit acum ceva vreme și mi s-au părut foarte interesante:
http://www.freakonomics.com/2010/03/03/behind-the-scenes-of-oscar-fashion/
http://www.freakonomics.com/2010/03/12/should-fashion-be-protected-by-copyright-laws-a-guest-post/
http://bigthink.com/ideas/16321
Economiștii, ca de obicei, sunt cu picioarele pe pământ, dar mi se pare foarte interesant și studiul din al 3-lea articol…
Prin urmare, părerea mea este că “replicas” ar trebui să fie permise, dar doar la nivel de idee și design, nu și la nivel de brand.
Raport pret/calitate?? Nu, oamenii vor sa cumpere produse exclusiviste, ceea ce se exprima prin logo si pret in primul rind, iar in al doilea rind prin calitate. Un fals NU va tine NICIODATA cit produul real, nu va arata niciodata ca produsul real si se vedea intotdeauna ca e un fake. Iar un produs exclusivist inseamna tocmai asta: nu oricine trebuie sa-si permita asa ceva. Asa ca limitezi accessul prin pret.
Am sa prefer intotdeauna sa platesc 500-800€ pe o geanta care ma va tine 20 de ani cel putin, nu se va demoda si o voi putea vinde peste 20 de ani la cel putin o treime din valorea ei, decit sa dau 100€ pe o geanta care “trece” in 2 ani si pe care apoi o pot arunca.
eu prefer perechea de pantofi din piele al cărei nume nici măcar nu îl știu în locul unei perechi de Armani cumpărate din bazar. 😉
Sa le iau pe rand – nu cu numele celor care au comentat ci cu argumente sau raspunsuri – oricum sunt pentru toti (si multumiri pentru comentarii 🙂 ).
Brandul inseamna pozitionare – mai sus sau mai jos. Brand e si H&M dar preturile sunt mult sub ale altor marci. La fel si cu gentile – ca tot dadeam acest exemplu. Unele sunt branduri exclusiviste altele nu. Si da, exclusivist inseamna nu pentru oricine. In final, platesti pentru un Apple de nu te vezi (desi nu are ceva sa merite!) doar pentru ca platesti marca. Dar e alegerea ta. Insa nu cumva e mai bine sa platesti pentru ceva repet original, chiar daca nu de la firma de top? Ai bani de Gucci iti iei Gucci sau Vuitton de firma. N-ai bani – de ce ai da pe o replica si nu pe o geanta de calitate dar de la alta firma (indiferent daca de renume sau nu)? La fel ca la pantofi: conteaza moda/marca sau conteaza sa ma simt bine, sa imi fie comozi?
Acum, replici – sau modele inspirate de.. – vor tot fi. Modele similare – dar pe cat posibil nu identice. Insa de ce musai cu logoul X?
Daca e sa o luam asa: esti altfel tu daca ai o geanta Vuitton sau una din piele de la alta firma, dar care nu costa 800 euro? Eu zic ca esti tot tu. Daca vrei un Vuitton si iti permiti, ok. Daca nu, nu. Dar in final produsul acela te face pe tine?
Suntem oare chiar atat de superficiali incat sa ii judecam pe ceilalti si sa stam langa un om, sa vorbim cu un om doar daca are pantofi de la X, geanta de la Y, haine de la Z? Si daca intalniti oameni care va masoara dupa aceste criterii, picati in capcana?
In plus, doar pedepsind achizitia poti lovi in cei care fac acele fake-uri, in industria de copiatori (in cazul de fata chinezi).
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