Baumax – creat pentru a enerva?
Probabil ca ati remarcat ca a inceput o campanie intensa de promovare a Baumax. Pana aici nimic deosebit sau iesit din comun.
Cei de la Baumax (sau una dintre agentiile cu care lucreaza) au inventat un personaj. Asadar baumax nu mai e doar un nume, ci un personaj. Acesta nu e un om, ci un sa-i zicem manechin. Prezent in reclaemele din intreaga lume (l-am remarcat in unele din Germania), personajul a ajuns acum si la noi. Evident insa cu vocea in limba romana (logic de altfel).
Si e un spot acum cu niste copii care se joaca si cu un parinte care ajunge in tufisuri in cautarea mingei, loc in care il intalneste pe Baumax care-i spune:
“- Nu calca iarba, tunde-o!”.
Nu e problema de ce spune – ci de cum o spune. Si aici si in alte reclame asta e problema: spune domnul Baumax cate ceva de te enerveaza la culme modul in care o spune.
Bineinteles, acest lucru face ca spoturile sa fie discutate. La fel de clar, accentul in reclame e pe ideea de “produsele cele mai ieftine”.
Daca ar fi sa aveti doar reclama – si intreaga oferta de hypermarketuri de gen – v-ati duce la Baumax pentru ca v-a convins ce a spus personajul? Va duceti “in ciuda” atitudinii lui?
PS: din pacate n-am gasit reclamele online 🙁
Insemnari similare
atata greata nu am intalnit nici macar in viata reala.dar ce mai este real in ziua de azi?bai,baumax si de ce sa nu calc iarba?eu,unul m-am cam saturat de betoane,de sufletele de piatra pe care media le-a creat,vreau ceva viu,vreau sa calc iarba!!!!asa ca,baumax du-te la dracu,la cel care te-a creat si te-a zvarlit in gradinile oamenilor sa le strici zilele si noptile!fratilor, sa calcam iarba!romani si oameni sa ne cacam pe betoane intr-o frenezie!!!!!!!!!
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