Study: Social Media around the World 2012
Peisajul social media este unul in continua schimbare astfel ca este bine sa stim care au fost schimbarile recente si cum se comporta utilizatorii. Cei care lucreaza in marketing/comunicare sunt primii care trebuie sa fie la curent cu asemenea informatii, tocmai pentru a putea crea campanii de impact. Studiul Social Media around the World 2012 realizat de InSites Consulting ofera astfel de informatii pretioase si utile.
Cercetarea arata ca:
- peisajul social media este relativ stabil
- utilizatorii sunt deschisi spre a incerca noi retele sociale – vezi Pinterest, Instagram
- 51% dintre utilizatorii de Internet au si un smartphone folosit in variate scopuri descrise in studiu
- utilizatorii interactioneaza cu un numar limitat de branduri si publica online o seama de materiale
- utilizatorii doresc sa ajute marcile
Studiul mai ofera si grafice interesante cu privire la retelele sociale existente, informatii despre actiunile utilizatorilor in cadrul acestor retele foarte utile pentru specialistii in marketing/social media/PR. Dar va las sa le descoperiti chiar voi 🙂
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