Ghid de monitorizare social media lansat de CIPR
Chartered Institute of Public Relations (CIPR) din Marea Britanie a lansat niste recomandari cu privire la monitorizarea social media.
Avand in vedere ca nu exista niste reguli generale si niste standarde acceptate pentru acest segment, un astfel de ghid nu poate fi decat util. Materialul (care poate fi downloadat gratuit) incepe prin a prezenta informatii cu privire la social media si monitorizare, clarificand ce este dar si ce NU este monitorizarea social media, ofera argumente in favoarea monitorizarii, prezinta o seama de planuri cu preturi aferente, analizand de asemenea cateva astfel de instrumente de monitorizare. Exista si o parte dedicata crearii unui plan de lucru eficient in ceea ce priveste monitorizarea social media.
Avand in vedere schimbarile care s-au produs in ultimii ani in ceea ce priveste comunicarea si tinand cont de puterea tot mai mare a oamenilor oferita de faptul ca isi pot impartasi experientele, pozitive sau negative, aproape instant utilizand retelele de socializare, este evident ca monitorizarea social media trebuie sa fie realizata de companii. Se pot preveni crize, se pot crea relatii frumoase cu acei clienti care au avut experiente placute, se poate pastra relatia cu clientii si oferi „customer service” prin intermediul social media. In plus, sa nu uitam ca adesea oamenii nu pun un tag catre contul unei companii/numele ei, astfel ca fara o monitorizare atenta a ceea ce se spune in social media companiile nu vor avea o viziune de ansamblu cu privire la modul in care sunt percepute de tipurile lor de public tinta.
Materialul, dupa cum veti constata, prezinta recomandari de instrumente atat contra cost, cat si gratuite, iar indrumarile generale sunt binevenite. Iata ghidul in sine:
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I’ll gear this review to 2 types of people: current Zune owners who are considering an upgrade, and people trying to decide between a Zune and an iPod. (There are other players worth considering out there, like the Sony Walkman X, but I hope this gives you enough info to make an informed decision of the Zune vs players other than the iPod line as well.)
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The Zune concentrates on being a Portable Media Player. Not a web browser. Not a game machine. Maybe in the future it’ll do even better in those areas, but for now it’s a fantastic way to organize and listen to your music and videos, and is without peer in that regard. The iPod’s strengths are its web browsing and apps. If those sound more compelling, perhaps it is your best choice.
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The new Zune browser is surprisingly good, but not as good as the iPod’s. It works well, but isn’t as fast as Safari, and has a clunkier interface. If you occasionally plan on using the web browser that’s not an issue, but if you’re planning to browse the web alot from your PMP then the iPod’s larger screen and better browser may be important.
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Hands down, Apple’s app store wins by a mile. It’s a huge selection of all sorts of apps vs a rather sad selection of a handful for Zune. Microsoft has plans, especially in the realm of games, but I’m not sure I’d want to bet on the future if this aspect is important to you. The iPod is a much better choice in that case.
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Zune and iPod: Most people compare the Zune to the Touch, but after seeing how slim and surprisingly small and light it is, I consider it to be a rather unique hybrid that combines qualities of both the Touch and the Nano. It’s very colorful and lovely OLED screen is slightly smaller than the touch screen, but the player itself feels quite a bit smaller and lighter. It weighs about 2/3 as much, and is noticeably smaller in width and height, while being just a hair thicker.
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