Paul Garrison, Marketingul exponential (exponential marketing) si Romania
Cunoscutul Paul Garrison vine la Strategic anul acesta. Pentru cei ce nu stiu foarte multe, el este cel ce vorbeste pe larg despre marketingul exponential, care plaseaza in centru consumatorul. Lui trebuie sa i se ofere valoare pentru a avea cu adevarat succes ca afacere.
Paul Garrison vorbeste de asemenea despre faptul ca marketingul nu ar trebui sa fie “privilegiul” catorva persoane din cadrul unui departament – persoane care vorbesc pe limba lor, cu termeni specifici. Marketingul este o activitate in care ar trebui sa fie implicati toti angajatii companiei.
<In traducere libera> se revine la ideea ca fiecare angajat este de fapt un purtator de imagine al organizatiei la care lucreaza. Cum angajatii au o viata in afara biroului – in care interactioneaza cu diverse persoane – rude, potentiali clienti, prieteni etc. – este firesc sa se doreasca intotdeauna ca angajatul sa vorbeasca “de bine” compania. Nimic mai adevarat. O situatie intr-adevar ideala – in care angajatii fac o “promovare pozitiva” a institutiei angajatoare.
Daca ma gandesc insa la Romania (si poate nu numai la ea), nu pot sa nu ma intreb insa in cate companii se poate aplica cu adevarat aceasta teorie. Ideea din spatele marketingului exponential este excelenta, insa chiar toti angajatii au de ce sa isi laude angajatorii?
Cred sincer ca inainte de a vorbi despre ce trebuie spus si facut in afara companiei, trebuie sa se porneasca din interior. Sa se cerceteze cu atentie daca angajatii sunt cu adevarat multumiti, daca ceea ce li se promite la angajare se intampla post angajare, daca au salariile trecute oficial in cartea de munca, daca sunt respectati cu adevarat. Dragos Manac vorbeste despre sefi ca aliati. Are perfecta dreptate – asa ar trebui sa fie si toti ar trebui sa incerce sa isi gaseasca aliati atunci cand se angajeaza (iar patronii sa nu se lase schimbati in timp de puterea banilor) – nu sefi care le dau bani si pentru care trebuie sa faca diverse lucruri.
S-a vorbit mult despre evanghelisti – cei ce cred cu adevarat in produsele/serviciile oferite si le promoveaza peste tot – vorbind cu drag despre ceva in care cred cu adevarat. (Detalii gasiti si in lucrarea Reguli pentru revolutionari a lui Guy Kawasaki.) Angajatii ar trebui sa fie astfel de evanghelisti. Insa nu trebuie sa fie conditionati de o carte de munca avuta undeva – ci trebuie sa le placa cu adevarat compania, produsul ori serviciul.
Poate ca nu exista locul perfect de munca. Si nici oameni perfecti. Insa pot exista locuri unde sa te simti cu adevarat foarte bine, sa fii respectat si sa poti cu adevarat sa reusesti sa te dezvolti personal si profesional. Si atunci cu siguranta ca o sa ajungi – fara sa fii “obligat” – sa te implici in marketingul exponential.
Pana atunci insa… ma intreb: Raluca Stroescu (Dumnezeu sa o ierte si sa o odihneasca in pace) ar fi putut oare vorbi de bine compania la care lucra? Si asa revenim la materialul de aici. Poate insa pe viitor vor fi din ce in ce mai putine cazuri de acest fel.
Insemnari similare
This blog was… how do I say it? Relevant!! Finally I’ve found something that helped me. Appreciate it!
Would you be desirous about exchanging hyperlinks?
Pretty! This was a really wonderful article. Thank you for supplying these details.
Great ¡V I should certainly pronounce, impressed with your web site. I had no trouble navigating through all tabs as well as related information ended up being truly easy to do to access. I recently found what I hoped for before you know it in the least. Reasonably unusual. Is likely to appreciate it for those who add forums or something, web site theme . a tones way for your customer to communicate. Nice task..
Good site you’ve got here.. It’s hard to find good quality writing like yours nowadays. I truly appreciate people like you! Take care!!
Great post. I am experiencing a few of these issues as well..
Spot on with this write-up, I honestly think this site needs a great deal more attention. I’ll probably be back again to see more, thanks for the information!
When I originally left a comment I appear to have clicked on the -Notify me when new comments are added- checkbox and from now on each time a comment is added I recieve four emails with the exact same comment. There has to be a way you can remove me from that service? Cheers!
Your style is unique in comparison to other people I’ve read stuff from. I appreciate you for posting when you have the opportunity, Guess I will just book mark this page.
I want to to thank you for this excellent read!! I absolutely enjoyed every bit of it. I have got you book-marked to check out new things you post…
I like reading an article that will make men and women think. Also, thank you for permitting me to comment!
Your style is unique compared to other folks I’ve read stuff from. I appreciate you for posting when you’ve got the opportunity, Guess I will just book mark this blog.
Paul Garrison, Marketingul exponential (exponential marketing) si Romania | Violeta-Loredana Pascal. Afaceri, imagine, comunicare, relatii publice si personal
nike air max 90 online
Paul Garrison, Marketingul exponential (exponential marketing) si Romania | Violeta-Loredana Pascal. Afaceri, imagine, comunicare, relatii publice si personal
air max 90 homme
Paul Garrison, Marketingul exponential (exponential marketing) si Romania | Violeta-Loredana Pascal. Afaceri, imagine, comunicare, relatii publice si personal
nike air span
Paul Garrison, Marketingul exponential (exponential marketing) si Romania | Violeta-Loredana Pascal. Afaceri, imagine, comunicare, relatii publice si personal
aire max enfant
I could not refrain from commenting. Well written!
Paul Garrison, Marketingul exponential (exponential marketing) si Romania | Violeta-Loredana Pascal. Afaceri, imagine, comunicare, relatii publice si personal
nike aire max femme
Paul Garrison, Marketingul exponential (exponential marketing) si Romania | Violeta-Loredana Pascal. Afaceri, imagine, comunicare, relatii publice si personal
nike air max femme 2013
Paul Garrison, Marketingul exponential (exponential marketing) si Romania | Violeta-Loredana Pascal. Afaceri, imagine, comunicare, relatii publice si personal
black thigh high flat boots
I quite like reading a post that will make men and women think. Also, thank you for allowing for me to comment!
through “gospel rap” and was meant to support a positive message.Police: Man
carmine 6s for sale
After going over a handful of the articles on your blog, I honestly appreciate your way of blogging. I book marked it to my bookmark site list and will be checking back in the near future. Please check out my web site as well and tell me your opinion.
Paul Garrison, Marketingul exponential (exponential marketing) si Romania | Violeta-Loredana Pascal. Afaceri, imagine, comunicare, relatii publice si personal
wedges espadrilles shiny gold paillettes
Drop your links, but only sparingly. Twitters are easily turned off by what they perceive as spammers. Unless you talking about an excellent article from your site, resist the urge to tweet about your website again and again. That the fastest way to lose followers.
Safilo Group SpA signs with Fifth Pacific Companies Inc’s Kate Spade new eyewear licensing agreement and extension for Kate Spade New York through Dec. 31, 2018.
To complete the nursery, add these hand painted wall hangings made for Posh Tots. Jada Pinkett Smith, Reese Witherspoon and Camryn Manheim have them. The Princess Emma wall hanging was the centerpiece on the Friends nursery, which was designed by Posh Tots. “Everyone wants what a celebrity has. But our customer base is not just celebrities,” says the company”s Andrea Edmunds. “It”s everybody who wants to create unique spaces for their baby.” Price: $300.
What unexpected is the number of chains selling mostly consumables that managed to crack the top 25, including Costco (COST), Whole Foods (WFM) and Walgreens (WAG).
Paul Garrison, Marketingul exponential (exponential marketing) si Romania | Violeta-Loredana Pascal. Afaceri, imagine, comunicare, relatii publice si personal
[url=http://www.syltours.fr/cher/air-max-1-original.html]air max 1 original[/url]
Paul Garrison, Marketingul exponential (exponential marketing) si Romania | Violeta-Loredana Pascal. Afaceri, imagine, comunicare, relatii publice si personal
air max triax
Paul Garrison, Marketingul exponential (exponential marketing) si Romania | Violeta-Loredana Pascal. Afaceri, imagine, comunicare, relatii publice si personal
nike mid
Paul Garrison, Marketingul exponential (exponential marketing) si Romania | Violeta-Loredana Pascal. Afaceri, imagine, comunicare, relatii publice si personal
comprar nike free baratas
Paul Garrison, Marketingul exponential (exponential marketing) si Romania | Violeta-Loredana Pascal. Afaceri, imagine, comunicare, relatii publice si personal
air max vert
Paul Garrison, Marketingul exponential (exponential marketing) si Romania | Violeta-Loredana Pascal. Afaceri, imagine, comunicare, relatii publice si personal
free flyknit nike
This is a topic which is close to my heart… Cheers! Where are your contact details though?
bookmarked!!, I like your blog!
Paul Garrison, Marketingul exponential (exponential marketing) si Romania | Violeta-Loredana Pascal. Afaceri, imagine, comunicare, relatii publice si personal
nike air max thea femme
Paul Garrison, Marketingul exponential (exponential marketing) si Romania | Violeta-Loredana Pascal. Afaceri, imagine, comunicare, relatii publice si personal
nike skate
Paul Garrison, Marketingul exponential (exponential marketing) si Romania | Violeta-Loredana Pascal. Afaceri, imagine, comunicare, relatii publice si personal
nike blazer pas cher
Paul Garrison, Marketingul exponential (exponential marketing) si Romania | Violeta-Loredana Pascal. Afaceri, imagine, comunicare, relatii publice si personal
comprar air max
Paul Garrison, Marketingul exponential (exponential marketing) si Romania | Violeta-Loredana Pascal. Afaceri, imagine, comunicare, relatii publice si personal
nike air force