Care-i mai profitabil?
Stateam de vorba zilele acestea cu cineva si la un moment dat ma intreaba: care e domeniul din care vin cei mai multi bani pentru PR-i?
Sa fie sportul? sa fie it-ul? sa fie altul?
Am remarcat in acest sens o preocupare pentru aspectul financiar.
Eu as spune – si cred ca e valabil pentru toate domeniile de activitate – ca nu conteaza de unde vin cei mai multi bani, ci care sunt activitatile pe care le poti face, in ce domeniu/domenii ai expertiza etc. Probabil ca nu ar trebui sa se puna un atat de mare accent pe bani – cat pe specializare. E foarte probabil ca daca stii sa faci site-uri web sa ai mai mult succes in acea zona decat sa devii comentator sportiv – daca nu iti place sportul si nici nu ai aptitudini de comentator…
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As clasifica domeniul business cel mai productiv din punct de vedere financiar pentru PR, mai exact sectorul profit. Asta in comparatie cu PR-ul din institutii publice, unde din punctul meu, abia incept sa se miste lucrurile, sau cel din ONG-uri. Asadar, fie ca e turism, sport sau resurse umane, toate sunt interesante atata timp cat au business-uri puternice in spate, dispuse sa investeasca.
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