BT-ul obligatoriu in parteneriatele media
Am scris recent despre parteneriate media – ce presupun, cum se stabilesc – si despre BT am vorbit mai demult privindu-l in relatia client-agentie/furnizor de servicii. Astazi insa, datorita si multor lucruri vazute si a experientelor avute, constat ca subiectul bunului de tipar – BT – trebuie analizat si in ceea ce priveste parteneriatele media.
Primim la PRwave multe propuneri – si la fel si noi, la agentie, am realizat pentru clientii nostri parteneriate media, atunci cand a fost cazul.
Fiecare partener media, sponsor, organizatori etc., toti au logo-ul lor cu elementele lor specifice. Regulile de utilizare variaza de la organizatie la alta – unele logo-uri au stabilit neaparat procentul de spatiu liber obligatoriu necesar in jurul logo-ului etc.
Inainte de a face insa public un material, acesta trebuie sa aiba BT-ul tuturor celor implicati. De la organizator la sponsori si parteneri media, toti trebuie sa isi dea bunul de tipar pe acel material (vorbim de machete si alte materiale pe care apare logo-ul). Asa cum spuneam si in articolul cu privire la BT-ul in relatia client-agentie, acest OK final reprezinta de fapt si un ajutor pentru cei care trimit un material. Ulterior se poate consemna faptul ca a fost primit, in scris, acel BT.
Dincolo de acest aspect insa, evitati situatii in care un partener media sau alta institutie implicata in acel eveniment constata ca are logo-ul schimbat. Da, mi s-a intamplat sa vad ca logo-ul nu a fost dimensionat astfel incat sa intre intr-un rand cu ceilalti, ci a fost comprimat, modificandu-se aspectul lui. Iar acesta este doar un exemplu si il ofer din experienta mea, desi am o sumedenie de alte povesti auzite de la prieteni. Daca as fi primit acel afis, as fi putut preciza ca a fost modificat logo-ul si situatia cu siguranta s-ar fi putut rezolva. Asa el a fost deja printat si utilizat.
Regula de aur asadar este sa trimiteti materialele pentru BT. Ganditi-va si la faptul ca daca faceti o greseala in utilizarea logo-ului pentru un partener pe care vi-l doriti pe timp mai lung, pentru mai multe evenimente, atunci s-ar putea sa nu mai aveti sanse de colaborare. Un partener media dezamagit, mai ales cand este mare/relevant, se va gandi de mai multe ori daca va mai raspunde pozitiv unei colaborari.
Luati-va 2 zile ca timp pentru a primi acest BT de la toti partenerii. Da, nu toti raspund imediat, este nevoie uneori sa reveniti cu e-mail-uri/telefoane, dar trebuie sa primiti aceste BT-uri.
Evident ca succesul unui parteneriat media nu este dat doar de obtinerea BT-urilor pe materiale. Insa acesta este un factor care ajuta la realizarea unor colaborari de succes pe termen lung.
Insemnari similare
Good day! This post couldn’t be written any better! Reading this post reminds me of my previous room mate! He always kept talking about this. I will forward this write-up to him. Fairly certain he will have a good read. Many thanks for sharing!
It’s a shame you don’t have a donate button! I’d most certainly donate to this excellent blog! I suppose for now i’ll settle for bookmarking and adding your RSS feed to my Google account. I look forward to brand new updates and will talk about this blog with my Facebook group. Talk soon!
BT-ul obligatoriu in parteneriatele media | Violeta-Loredana Pascal. Afaceri, imagine, comunicare, relatii publice si personal
[url=http://www.massbenefits.com/volpi/low-crystal-heel-red-suede-pump.html]low crystal heel red suede pump[/url]
BT-ul obligatoriu in parteneriatele media | Violeta-Loredana Pascal. Afaceri, imagine, comunicare, relatii publice si personal
destockage nike
BT-ul obligatoriu in parteneriatele media | Violeta-Loredana Pascal. Afaceri, imagine, comunicare, relatii publice si personal
nike air max 90 comprar
BT-ul obligatoriu in parteneriatele media | Violeta-Loredana Pascal. Afaceri, imagine, comunicare, relatii publice si personal
nike air max verte
BT-ul obligatoriu in parteneriatele media | Violeta-Loredana Pascal. Afaceri, imagine, comunicare, relatii publice si personal
[url=http://www.desk-normandie.fr/fille/nike-lunarswift.html]nike lunarswift[/url]
Greetings! Really beneficial guidance on this informative article!
Tammy this a wonderful blog submit! It is so nice when persons appreciate all that you do.
I simply want to mention I’m beginner to blogs and honestly loved you’re website. Probably I’m likely to bookmark your site . You surely have very good articles. Many thanks for sharing with us your website page.
Simple and easy exclusive design
I have been browsing online more than 3 hours nowadays, but I by no means discovered any interesting article like yours. It is lovely value sufficient for me. Personally, if all site owners and bloggers made good content as you did, the internet will probably be much more useful than ever before.
If you’re still on the fence: grab your favorite earphones, head down to a Best Buy and ask to plug them into a Zune then an iPod and see which one sounds better to you, and which interface makes you smile more. Then you’ll know which is right for you.
You ought to take part in a contest for one of the highest quality blogs online. I most certainly will recommend this blog!
A motivating discussion is worth comment. I think that you need to publish more about this issue, it might not be a taboo subject but usually folks don’t discuss these issues. To the next! Many thanks!!
Apple now has Rhapsody as an app, which is a great start, but it is currently hampered by the inability to store locally on your iPod, and has a dismal 64kbps bit rate. If this changes, then it will somewhat negate this advantage for the Zune, but the 10 songs per month will still be a big plus in Zune Pass’ favor.
Oh my goodness! Amazing article dude!
Very good article. I certainly appreciate this site. Thanks!
When I initially commented I seem to have clicked the -Notify me when new comments are added- checkbox and from now on whenever a comment is added I get four emails with the same comment. Perhaps there is a way you are able to remove me from that service? Cheers!
Oh my goodness! Amazing article dude!
Aw, this was an exceptionally nice post. Taking a few minutes and actual effort to make a top notch article… but what can I say… I procrastinate a lot and never seem to get nearly anything done.
May I simply say what a relief to find somebody who truly understands what they are discussing online. You actually understand how to bring an issue to light and make it important. More people have to look at this and understand this side of your story. It’s surprising you are not more popular given that you certainly possess the gift.
You are so interesting! I don’t suppose I have read through a single thing like that before. So good to discover another person with genuine thoughts on this topic. Seriously.. thanks for starting this up. This web site is one thing that is required on the web, someone with a bit of originality!
It’s nearly impossible to find experienced people on this subject, however, you seem like you know what you’re talking about! Thanks
May I simply say what a relief to find somebody who truly understands what they are discussing on the web. You actually understand how to bring an issue to light and make it important. More and more people should look at this and understand this side of the story. I can’t believe you’re not more popular since you definitely have the gift.
I’ll gear this review to 2 types of people: current Zune owners who are considering an upgrade, and people trying to decide between a Zune and an iPod. (There are other players worth considering out there, like the Sony Walkman X, but I hope this gives you enough info to make an informed decision of the Zune vs players other than the iPod line as well.)
An intriguing discussion is definitely worth comment. I do think that you ought to write more on this issue, it may not be a taboo matter but generally people do not speak about these issues. To the next! Best wishes!!
The very next time I read a blog, Hopefully it does not disappoint me just as much as this particular one. I mean, Yes, it was my choice to read through, nonetheless I really believed you’d have something helpful to talk about. All I hear is a bunch of crying about something you can fix if you weren’t too busy looking for attention.
Can I simply just say what a comfort to find an individual who actually understands what they are discussing over the internet. You actually realize how to bring an issue to light and make it important. More people should look at this and understand this side of the story. I was surprised that you aren’t more popular given that you certainly have the gift.
May I just say what a comfort to uncover somebody that truly knows what they’re discussing over the internet. You definitely understand how to bring a problem to light and make it important. A lot more people have to look at this and understand this side of your story. I was surprised that you are not more popular because you most certainly possess the gift.
Right here is the right webpage for anyone who wishes to find out about this topic. You know so much its almost hard to argue with you (not that I personally would want to…HaHa). You certainly put a brand new spin on a topic that has been written about for a long time. Great stuff, just excellent!
After I initially left a comment I seem to have clicked the -Notify me when new comments are added- checkbox and now each time a comment is added I receive four emails with the same comment. Is there a way you are able to remove me from that service? Cheers!
You should take part in a contest for one of the greatest websites on the net. I most certainly will recommend this website!
Sorry for the huge review, but I’m really loving the new Zune, and hope this, as well as the excellent reviews some other people have written, will help you decide if it’s the right choice for you.
The Zune concentrates on being a Portable Media Player. Not a web browser. Not a game machine. Maybe in the future it’ll do even better in those areas, but for now it’s a fantastic way to organize and listen to your music and videos, and is without peer in that regard. The iPod’s strengths are its web browsing and apps. If those sound more compelling, perhaps it is your best choice.
This is getting a bit more subjective, but I much prefer the Zune Marketplace. The interface is colorful, has more flair, and some cool features like ‘Mixview’ that let you quickly see related albums, songs, or other users related to what you’re listening to. Clicking on one of those will center on that item, and another set of “neighbors” will come into view, allowing you to navigate around exploring by similar artists, songs, or users. Speaking of users, the Zune “Social” is also great fun, letting you find others with shared tastes and becoming friends with them. You then can listen to a playlist created based on an amalgamation of what all your friends are listening to, which is also enjoyable. Those concerned with privacy will be relieved to know you can prevent the public from seeing your personal listening habits if you so choose.
I’ll gear this review to 2 types of people: current Zune owners who are considering an upgrade, and people trying to decide between a Zune and an iPod. (There are other players worth considering out there, like the Sony Walkman X, but I hope this gives you enough info to make an informed decision of the Zune vs players other than the iPod line as well.)
Sorry for the huge review, but I’m really loving the new Zune, and hope this, as well as the excellent reviews some other people have written, will help you decide if it’s the right choice for you.
This is the perfect website for anyone who would like to understand this topic. You know a whole lot its almost hard to argue with you (not that I really will need to…HaHa). You definitely put a new spin on a subject that has been written about for ages. Excellent stuff, just excellent!
You should be a part of a contest for one of the highest quality websites online. I’m going to recommend this web site!
Right here is the right web site for anybody who wishes to understand this topic. You understand a whole lot its almost tough to argue with you (not that I actually will need to…HaHa). You certainly put a new spin on a topic that has been discussed for a long time. Excellent stuff, just excellent!
You’re so interesting! I do not think I have read something like that before. So great to find somebody with a few original thoughts on this issue. Seriously.. many thanks for starting this up. This site is something that’s needed on the web, someone with some originality!
Very well written information. It will be useful to anybody who usess it, as well as myself. Keep up the good work can’r wait to read more posts.
After I initially commented I appear to have clicked the -Notify me when new comments are added- checkbox and from now on whenever a comment is added I get 4 emails with the exact same comment. Is there a way you are able to remove me from that service? Cheers!