BMG reia aparitiile mai repede decat se preconiza
Saptamana trecuta vuia blogosfera in legatura cu Business Media Group si ale sale intreruperi temporare ale aparitiilor publicatiilor.
Multe opinii pe acest subiect – intr-un fel firesc. Analize din perspective multiple. Tonuri si tonalitati de cele mai multe ori sumbre.
A existat si un anunt oficial pe acest subiect, material pe care il puteti citi integral aici.
Si iata ca astazi aflam ca De la 1 Martie 2009, Business Media Group revine in format print cu publicatiile de business. Intregul comunicat poate fi citit aici.
S-au linistit asadar apele. S-a precizat ca “Business Media Group anunta ca, in urma unei eficientizari a costurilor de productie precum si a redefinirii strategiei de publishing, va relua editiile in print ale publicatiilor BIZ si Business Review mai repede decat era preconizat initial, si anume din 1 martie, nu din aprilie asa cum era planificat anterior. Pentru BusinessWeek Romania nu se va intrerupe deloc aparitia in format tiparit.”.
Sa vedem asadar evolutia acestor titluri – dar si evolutia pietei media in general si a publicitatii (mai ales ca emisiuni intregi au ramas din 3 calupuri publicitare cu doar unul – si vorbim de emisiuni cu rating ok si difuzate aproape sau in timpul prime time).
Insemnari similare
1 Aprilie? Cred ca ar fi fos o data mai potrivita 🙂 Lasand gluma la o parte, strategiile bune si eficiente nu apar si dispar peste noapte. Inclinam sa cred ca s-au gandit bine inainte sa anunte schimbare. Greseam 🙂
Ultimul post al Alina Popescu: Is All Print Media Moving Online?
Nu stiu de ce ne mai chinuim atat, cand e clar ca ar trebui sa ne zbatem sa castigam teren in online. Asta e viitorul. Print-ul nu va disparea, dar nici nu cred ca va fi foarte departe de discurile de vinil in zilele noastre. Eu personal, ca si consumator de presa, cu studii superioare si cu alte caracteristici… citesc online publicatiile care ma intereseaza. Nu tin neaparat sa fie taiat un copac ca sa citesc eu un “print clasic” :-)))
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