Blogging de succes: scrisul intre obligatie si placere
Scrisul pe blog ar trebui sa fie de placere. Sa scriem cand suntem inspirati, cand avem timp, chef si ceva relevant de spus. Dar fiecare isi creeaza un stil anume de a scrie, prezinta lucrurile intr-un anumit fel, acopera unele subiecte si considera relevante si importante anumite lucruri care le pot parea celorlalti de asemenea importante, ori, dimpotriva, lipsite de o semnificatie anume. In timp, fiecare isi creeaza o audienta, oameni care acceseaza acel blog in mod regulat pentru a vedea ceea ce este nou.
Exista bloguri scrise fara un obiectiv clar financiar. Din pura placere, fara planuri, fara puncte de cotitura sau tinte clar stabilite. Exista insa si bloguri gandite pentru a fi monetizate – si aici avem de-a face cu planuri editoriale, cu gandirea unor campanii, cu materiale scrise cu o anumita regularitate etc.
Ce este prea mult, strica se spune, si acest lucru este valabil si in cazul blogurilor. Uneori se vede cum anumite postari sunt scrise ca “obligatie”, pentru ca se impunea, pentru ca era necesar sa apara ceva pe blog, si nu musai din “placere”.
Discutam cu cineva recent care imi spunea ca a ajuns aproape o corvoada sa scrie pe blog. Ii place blogul sau, ii place sa scrie, dar si-a obisnuit cititorii cu insemnari zilnice (mai ales ca are un blog care imbina personalul cu informatii legate de evolutia afacerii proprii) si ca in ultima vreme (de cateva luni bune) ii vine din ce in ce mai greu sa pastreze ritmul din diverse motive. Imi marturisea ca nu ii place situatia in care se afla, ca din pacate dispare orice urma de placere de a scrie pe blog cand stie ca trebuie sa “produca” zilnic continut si ca de a deschide blogul cu drag pentru a scrie a ajuns la a se gandi cu groaza la deschiderea calculatorului si la ce va scrie.
M-a intrebat ce ar putea face, daca si mie mi s-a intamplat vreodata sa fiu intr-o asemenea situatie si cum poate iesi din impas.
Dupa o discutie mai lunga – in care i-am povestit ca am avut si momente un pic mai lungi de pauza pe blog, cu mai putine postari pe saptamana, din motive personale – i-am spus ca in opinia mea, daca nu mai poate mentine acel ritm si scrisul a devenit o obligatie, acel lucru se simte (si o vor simti si cititorii ei din ce in ce mai mult) si ca poate este timpul sa isi regandeasca planul editorial si frecventa postarilor.
Scrisul pe un asemenea tip de blog trebuie sa fie o placere, zic eu. Este mai bine sa ai materiale poate mai ample, dar doar 2-3 pe saptamana, decat lucruri multe spuse, dar mai putin relevante. Daca se modifica ritmul postarilor se poate anunta si pe blog schimbarea pentru ca lucrurile sa fie clare si pentru cititori. Se pot pune poll-uri, in cazul in care se doreste sa se afle ce vor cititorii. Este evident ca trebuie pastrat un ritm, daca vorbim de blogging de succes, ca nu poti disparea din campul audientei – ochii care nu se vad se uita – dar se gasesc cu siguranta cai pentru a imbina placerea scrisulului cu o constanta in materiale si crearea unui blog de succes (mai ales ca, sa nu uitam, nu doar materialele exceptionale fac ca un blog sa fie citit ci si promovarea lui, interactiunea cu alti bloggeri etc.).
Sunt multe aspecte de discutat, desigur, si intotdeauna trebuie tinut cont de multi factori, de tipul de blog si de ceea ce se urmareste sa se obtina cu acel blog.
Sunt curioasa insa voi cum vedeti lucrurile: preferati ca autorii pe care ii cititi sa aiba bloguri actualizate zilnic, chiar daca nu sunt mereu postari valoroase, ori va plac materialele interesante, chiar daca nu sunt postari zilnice?
sursa foto
Insemnari similare
Sper să nu ajung vreodată în ipostaza de a nu mai avea chef să scriu. Doar de-asta mi-am făcut blog! 😀 Şi eu sunt asaltată zilnic de cititorii mei: “Scrie şi despre aia!”, “Analizează şi greşeala X!”. Momentan, singurul impediment este timpul. N-am timp, frate!
Din punctul de vedere al Ralucăi-cititor de bloguri, prefer “mai bine” 😀 să mă delectez cu articole interesante din blogosfera autohtonă, scrise săptămânal (sau chiar lunar, că nu mă deranjează), decât să citesc povesti despre “găurile din ciorapi și data de expirare a iaurtului acrit din frigider” (despre “Bloguri”, în “Lexiconul inutilității. Un mic vademecum al rafinamentului” de Alexander von Schönburg). La un moment dat, am scris şi eu un (fel de) articol despre lucrurile irelevante, întâlnite şi de trei ori pe zi pe unele bloguri:
http://romaniistiuromaneste.wordpress.com/2013/05/29/eu-nu-pot/
În concluzie, eu cred că se poate şi “mai răruţ, (da)că-i mai drăguţ”, mai ales că am avut grijă să mă abonez pentru a primi notificări de la bloggerii pe care-i apreciez. Tu eşti unul dintre ei. 😀
Ooo, ce selectie de lucruri irelevante. Am si eu o lunga lista si acum, ca veni vorba, pot spune ca fix asemenea posturi publicate din ce in ce mai des pe unele bloguri m-au determinat sa nu le mai citesc pe acelea. Imi placea continutul unor bloguri – chiar daca poate nu erau postari zilnice (in fond si timpul nostru, in calitate de cititori, este limitat) – dar cand am ajuns sa vad multe materiale scrise de dragul traficului si al ideii de a posta zilnic… am zis pas. In final, fiecare alege ce si cum vrea si ce ii place. Si eu am notificari de la bloggerii care imi plac – iti multumesc pentru apreciere si sa stii ca si eu te citesc cu mare drag. Poate mai ratez cate-o postare (nu imi vine sa cred ca nu am vazut-o atunci pe cea cu informatiile irelevante!!), dar citesc. 🙂
Eu prefer calitate, in detrimentul cantitatii. Oricum nu am timp sa citesc zilnic bloguri si nu cred ca scrisul pe blog trebuie sa fie un must do zilnic. Scrii daca ai inspiratie si daca iti face placere. Nu am mai scris pe blogul personal de ceva vreme pentru ca nu am avut timp sa scriu asa cum mi-am obisnuit cititorii. Prefer sa pierd cititori decat sa scriu doar de dragul de a scrie. In plus, daca n-am inspiratie, nu pot sa scriu, oricat m-as stradui. Felicitari pentru articol! Chiar zilele trecute ma gandeam la treaba asta, asa ca materialul tau mi-a atras atentia::)
Ma bucur ca suntem in asentiment (vorba melodiei care este acum difuzata la radio aproape non-stop). Si eu am avut, cum spuneam, pauze – din variate motive: de la sanatate si pana la prioritati (fie de afaceri, fie personale) si pana la lipsa inspiratiei ori a unor subiecte care sa merite sa fie aduse in atentia cititorilor mei. Dar intr-adevar, cred ca tot ceea ce scriem trebuie sa fie relevant. Asa cum spuneam, relevanta aceasta tine cont de tipul de blog si de publicul caruia i se adreseaza, astfel ca se prea poate ca un lucru care noua ni se pare important, altora sa li se para complet neinteresant. Niciodata nu ii putem multumi pe toti. Insa atunci cand ajungem sa scriem din obligatie, pentru ca trebuie, se pierde din valoarea unui blog. Nu cred in aceasta obligativitate – evident alte persoane pot avea alte pareri. Eu voi opta in continuare pentru a scrie de placere, cand am ceva de spus 🙂
Ma bucur de asemenea ca ti-a placut insemnarea si sper sa mai fie si altele la fel de inspirate!
Eu cred ca este important sa combini utilul cu placutul dar sa pastrezi un echilibru in acelasi timp. Mie, personal, imi face placere sa citesc anumite bloguri si pot spune ca le accesez cu drag aproape zilnic.
Probabil ca gasesti si continut care sa te intereseze, care sa iti placa acolo 🙂 Sigur, mereu este vorba si despre adaptarea la audienta (sau despre crearea ei), dar, cum bine spui, exact despre un echilibru intre placut si util este vorba. Insa clar nu cred in a scrie din obligatie, mai ales in a scrie constant doar din obligatie!
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Hands down, Apple’s app store wins by a mile. It’s a huge selection of all sorts of apps vs a rather sad selection of a handful for Zune. Microsoft has plans, especially in the realm of games, but I’m not sure I’d want to bet on the future if this aspect is important to you. The iPod is a much better choice in that case.
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Zune and iPod: Most people compare the Zune to the Touch, but after seeing how slim and surprisingly small and light it is, I consider it to be a rather unique hybrid that combines qualities of both the Touch and the Nano. It’s very colorful and lovely OLED screen is slightly smaller than the touch screen, but the player itself feels quite a bit smaller and lighter. It weighs about 2/3 as much, and is noticeably smaller in width and height, while being just a hair thicker.
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Hands down, Apple’s app store wins by a mile. It’s a huge selection of all sorts of apps vs a rather sad selection of a handful for Zune. Microsoft has plans, especially in the realm of games, but I’m not sure I’d want to bet on the future if this aspect is important to you. The iPod is a much better choice in that case.
Zune and iPod: Most people compare the Zune to the Touch, but after seeing how slim and surprisingly small and light it is, I consider it to be a rather unique hybrid that combines qualities of both the Touch and the Nano. It’s very colorful and lovely OLED screen is slightly smaller than the touch screen, but the player itself feels quite a bit smaller and lighter. It weighs about 2/3 as much, and is noticeably smaller in width and height, while being just a hair thicker.
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