Cum folosesc femeile si barbatii telefoanele mobile si social media [#Infographic]
In marketing si comunicare trebuie sa fii la curent cu cele mai noi lansari, dar si cu cele mai noi descoperiri. Un nou infographic primit acum cateva minute pe e-mail de la FinancesOnline.com ne arata cum folosesc barbatii si femeile telefoanele mobile si social media. Cateva descoperiri interesante:
– publicitatea digitala nu are mare succes in randul femeilor;
– 71% dintre femei (si doar 18% dintre barbati) vor da “Like” si follow unui brand;
– femeile se joaca mai mult pe smartphone-uri (10% mai multe femei fata de barbati);
– 56% dintre barbati (39% dintre femei) scaneaza codurile QR pentru deal-uri online.
Concluzia celor de la FinancesOnline.com in ceea ce priveste comportamentul in cadrul social media si in mediul mobil? Ca sa ii citez: “Men Look For Love, Women For Support and Deals”. Mai multe in infographicul de mai jos. Click pentru o dimensiune mai mare.
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