Ce face lumea cu social media? – studiu
Dadeam intr-un material anterior despre social media un link. Multi au apreciat ceea ce scrie acolo – chiar va invit sa accesati linkul, voi cei ce inca nu stiti ce scrie acolo. Unii au zambit, altii au dat dreptate.
Astazi am vazut pe MarketingProfs, o cunoscuta resursa pentru cei din domeniu, rezultatele unui studiu din USA. Inainte de orice comentariu, va invit sa vedeti mai jos graficul rezultat – preluat de la ei de pe site.
Ce mai spunem acum?
Va invit sa vedeti aici toate informatiile legate de acest studiu. Iata asadar ca sunt multe informatiile ce vin sa completeze datele despre social media. Daca unii amintesc faptul ca un studiu releva ca 40% din cele scrise pe Twitter sunt elemente neimportante, iata ca alte informatii arata ca social media sunt utilizate pentru marketing. Voi reveni cu o altfel de perspectiva si analiza asupra social media – pentru astazi insa va invit, asa cum spuneam, sa aflati rezultatele studiului de fata.
Oare cum se modifica lucrurile la noi?
Insemnari similare
Studiul nu se aplica la noi. Si rezultatele nu mi se par relevante pentru piata din .ro. La noi social media este cel mult o unealta de PR si un mod de a genera word of mouth. Eu zic ca in urmatorul an va exista o tendinta de incercare de a genera vanzari folosinf social media. Ok, generare de lead-uri. Dar cel mai probabil pe termen lung retelele sociale vor ramane un mod de a comunica rapid cu actualii tai clienti si de a face un fel de “client service” one 2 one.
O problema bine pusa: nu avem rezultate pentru .ro. Ar fi interesant de obtinut – dar si sa fie relevante ar fi de dorit.
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