Vara e Pepsi time zice Mos Craciun – despre Pepsi si Coca-Cola si o noua reclama
Am fost surprinsa zilele acestea sa vad ca nu toata lumea a auzit si mai ales a vazut reclama noua de la Pepsi.
Evident nu cea de la noi, cea de prin strainatate.
Mai stiti voi spoturile Audi in care se luau de Mercedes? Sau ale celorlalte marci germane care se ironizeaza reciproc?
Ei bine, oarecum similar e si procedeul folosit in aceasta noua campanie Pepsi – de fapt in aceasta parte a campaniei Pepsi reprezentata de noua reclama.
Despre campanie s-au spus multe – chiar aminteam ieri pe pagina Facebook a PRwave un articol din AdvertisingAge care prezinta campania si niscaiva rezultate.
Cert e un lucru. Spotul reuseste sa aduca un zambet – mai ales ideea din spatele spotului.
Voi zambiti?
Summer time is Pepsi time
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17 Comments
Iti pot da cel putin un mare exemplu de cineva care nu zambeste deloc… 😀
Nici macar la idee?
Dar la reclamele Audi-BMW-Mercedes (cele de ironie) zambesti?
🙂 Nu ma refeream la mine, ci la Coca-Cola, concurenta Pepsi, care nu cred ca e tocmai incantata. Chiar daca, in fond, le-ar parea si lor amuzanta ideea.
Aaa, inteles acum. Bine, Coca-Cola probabil ca nu va raspunde cu aceeasi moneda intrucat nu e in spiritul marcii. Dar in afara legislatia permite sa ai astfel de campanii si iata ca sunt organizatii care le utilizeaza.
Bineinteles pentru unii ideea e de neconceput/utilizat, iar pentru cei din tarile unde nu e permis acest atac in spoturi reclamele pot parea chiar deplasate.
Din cate stiu eu, si din ce-mi aduc vag aminte, pepsi au fost primii care au avut astfel de campanii publicitare, bazandu-se pe ironia fata de brandul concurent. Audi-BMW-Mercedes parca au venit mai tarziu…
Cat despre idee in sine, e salvatoare in unele cazuri. Eu am incercat, teoretic, sa creez un astfel de spot la examenul de la Constructia Mesajului Publicitar de la facultate. Dupa cum spuneam, ideea m-a salvat de o restanta (o, si au fost multi restanti la examenul ala)
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