Ce face un partener media (si in ce conditii)
In urma jurizarii probei partenerilor media de la SuperBlog Spring 2013 am constatat ca exista neclaritati in ceea ce priveste ce face un partener media si in ce conditii. Dat fiindca in cei aproape 8 ani de PRwave (se implinesc saptamana viitoare) am realizat o sumedenie de parteneriate media cu diverse evenimente si actiuni, dar si pentru ca in aceeasi perioada (agentia PRwave INTERNATIONAL implineste 8 ani saptamana aceasta) am avut ocazia de a realiza parteneriate media pentru cateva evenimente pentru clienti, m-am gandit ca ar fi o idee sa clarific putin acest aspect aici, pe blog.
Ce face un partener media
Foarte simplu spus, un partener media sustine prin mijloacele pe care le are la dispozitie evenimentul cu care se asociaza. Cu alte cuvinte, isi pune la dispozitie spatiul pentru a promova actiunea/evenimentul in sine.
Care sunt aceste canale?
Ele difera de la un partener la altul in functie de specificul lor. Un site va pune la dispozitie banner, poate articole sau stiri, sustinere pe conturile de social media etc. O televiziune va pune la dispozitie spatiu publicitar – va difuza un spot TV – care poate este realizat de asemenea de televiziune sau de organizatori, in functie de intelegere. Ziarele/revistele print pot publica machete, interviuri, stiri etc. care sa fie preluate si pe siteurile lor, in cazul in care acestea exista. Un radio difuzeaza spot radio. Evident toate pot oferi de asemenea sustinere social media. Se mai pot face concursuri – daca este vorba despre un eveniment cu bilete (conferinta, concert etc.). In functie de eveniment si posibilitati, partenerii media pot trimite reprezentanti la acel eveniment de unde pot transmite informatii live – pe social media, blog sau chiar online, video ori audio.
Pentru fiecare eveniment se face un pachet clar cu ce se ofera. Acesta depinde si de ceea ce primeste partenerul media. Intr-adevar, un parteneriat media aduce beneficii mutuale. Partenerul media va dori si el sa primeasca anumite avantaje in schimbul punerii la dispozitie a spatiului sau. Avantajele pe care le puteti oferi unui partener media pot diferi, in functie de eveniment si partener, de la amplasarea unui banner roll-up in ziua/zilele evenimentului, inserarea logo-ului pe site si materialele evenimentului, metionarea in comunicate, sustinere social media etc.
Etapele unui parteneriat media
Din punct de vedere al sustineri, exista etapa pre-eveniment – in care scopul principal este diseminarea informatiei catre publicul tinta. In aceasta etapa este important ca datele cu privire la eveniment sa ajunga la cat mai multi potentiali participanti (oameni care sa se inscrie in competitie, persoane care sa mearga la o conferinta/concert etc.).
Urmeaza apoi etapa din timpul evenimentului in care, cum spuneam mai sus, se pot face reportaje, transmisii live si asa mai departe, totul pentru a promova acel eveniment. Se pot utiliza hashtag-uri pe Twitter/Google+, se poate face live blogging, se pot face transmisii live – online, la radio sau TV.
In sfarsit, absolut firesc de altfel, exista si etapa post-eveniment in care, desigur, bannerele au fost deja scoase de pe site, dar moment in care se mai publica impresii despre acel eveniment, se monteaza stiri/reportaje, se realizeaza interviuri sau se redacteaza/monteaza daca acestea au fost realizate la eveniment, se fac case studies etc. Scopul este de asemenea de a asigura vizibilitate pentru eveniment, invitati si rezultate obtinute.
Este important sa se aleaga parteneri media potriviti, care ajung la publicul tinta al evenimentului, altfel va fi doar o insiruire de sigle. Atentie de asemenea si sa nu aveti prea multi parteneri media!
Insemnari similare
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Hands down, Apple’s app store wins by a mile. It’s a huge selection of all sorts of apps vs a rather sad selection of a handful for Zune. Microsoft has plans, especially in the realm of games, but I’m not sure I’d want to bet on the future if this aspect is important to you. The iPod is a much better choice in that case.
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Sorry for the huge review, but I’m really loving the new Zune, and hope this, as well as the excellent reviews some other people have written, will help you decide if it’s the right choice for you.
Between me and my husband we’ve owned more MP3 players over the years than I can count, including Sansas, iRivers, iPods (classic & touch), the Ibiza Rhapsody, etc. But, the last few years I’ve settled down to one line of players. Why? Because I was happy to discover how well-designed and fun to use the underappreciated (and widely mocked) Zunes are.
Zune and iPod: Most people compare the Zune to the Touch, but after seeing how slim and surprisingly small and light it is, I consider it to be a rather unique hybrid that combines qualities of both the Touch and the Nano. It’s very colorful and lovely OLED screen is slightly smaller than the touch screen, but the player itself feels quite a bit smaller and lighter. It weighs about 2/3 as much, and is noticeably smaller in width and height, while being just a hair thicker.
Between me and my husband we’ve owned more MP3 players over the years than I can count, including Sansas, iRivers, iPods (classic & touch), the Ibiza Rhapsody, etc. But, the last few years I’ve settled down to one line of players. Why? Because I was happy to discover how well-designed and fun to use the underappreciated (and widely mocked) Zunes are.
If you’re still on the fence: grab your favorite earphones, head down to a Best Buy and ask to plug them into a Zune then an iPod and see which one sounds better to you, and which interface makes you smile more. Then you’ll know which is right for you.
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If you’re still on the fence: grab your favorite earphones, head down to a Best Buy and ask to plug them into a Zune then an iPod and see which one sounds better to you, and which interface makes you smile more. Then you’ll know which is right for you.
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This is getting a bit more subjective, but I much prefer the Zune Marketplace. The interface is colorful, has more flair, and some cool features like ‘Mixview’ that let you quickly see related albums, songs, or other users related to what you’re listening to. Clicking on one of those will center on that item, and another set of “neighbors” will come into view, allowing you to navigate around exploring by similar artists, songs, or users. Speaking of users, the Zune “Social” is also great fun, letting you find others with shared tastes and becoming friends with them. You then can listen to a playlist created based on an amalgamation of what all your friends are listening to, which is also enjoyable. Those concerned with privacy will be relieved to know you can prevent the public from seeing your personal listening habits if you so choose.
The Zune concentrates on being a Portable Media Player. Not a web browser. Not a game machine. Maybe in the future it’ll do even better in those areas, but for now it’s a fantastic way to organize and listen to your music and videos, and is without peer in that regard. The iPod’s strengths are its web browsing and apps. If those sound more compelling, perhaps it is your best choice.
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