Burger King a dat Bic Mac-uri gratuite intr-o campanie inedita de alegere a fanilor adevarati
Intr-o perioada in care mai toate companiile doresc sa aiba pagini cu multe like-uri pe Facebook, Burger King a dorit sa aiba o pagina cu fani adevarati.
In consecinta, si-a supus unui test simplu fanii deja existenti. Burger King le-a oferit celor care dadusera like (peste 38.000 de persoane) paginii lor varianta de a primi gratuit un Big Mac (de la McDonalds). Ideea era, evident, aceea de a alege fanii care nu ar “trada” niciodata marca. Cei care alegeau sa primeasca produsul de la concurenta urmau sa fie exclusi pentru totdeauna de pe pagina de Facebook a Burger King.
Persoanele care dadusera like din “motive gresite” (cei in cautare de lucruri gratuite) puteau opta sa primeasca acel Big Mac. Si unii au facut-o. Acestia au primit acasa un voucher pentru produs, alaturi de o scrisoare de “La revedere” care le reamintea si ca nu mai pot da niciodata like paginii Burger King.
Rezultatele?
Pagina are acum cu 30.000 de like-uri mai putin, dar are peste 8.000 de fani reali ai marcii.
Detalii in video-ul de mai jos gasit aici.
O campanie cu adevarat interesanta – mai ales in conditiile in care, asa cum le spun tuturor celor cu care lucrez pe social media, orice companie ar trebui sa fie interesata sa aiba nu cel mai mare numar de like-uri, ci sa aiba o pagina cu persoane realmente interesate de produsele/serviciile oferite.
Voua cum vi se pare ideea celor de la Burger King?
Insemnari similare
Sincer, mi se pare gresita abordarea… Sorry! Nu sunt Burger King cate McDonalds iar faptul ca cineva ti-e fan, nu inseamna ca nu mai manaca altceva ever. Eu mi-as pune o intrebare – cei 8000 ramasi ar mai ramane daca li s-ar oferi in schimb fie KFC, fie Pizza Hut, sau mai stiu eu ce altceva, inclusiv alta optiune de la McDonalds? Pasul urmator ar fi care? Sa nu le mai permita sa intre in restaurantele Burger King pentru ca au cumparat de la McDonalds?
De cand e ok sa alienezi clientii in loc sa incerci sa ii fidelizezi? Sau poate gandesc eu gresit…
Si ar mai fi o chestie… Ma intreb cat s-a investit in chestia asta. Ca stim cu totii cam cat costa sa ajunga un mesaj la toti fanii tai 😀 Mie mi se pare totul un pic pasiv-agresiv 😀
Ei au vrut sa ii elimine pe cei care dadusera like doar pentru a primi diverse produse gratuite (dupa cum se arata si la inceput). In plus, apropo de ajuns mesajul, daca cei 8000 sunt cu adevarat interesati de Burger King, atunci e mai bine sa ii ai doar pe ei si la Facebook sa platesti pentru a ajunge mesajul doar la ei (si eventual cunostinte). Mai mult, poti face ulterior campanii de fidelizare a acelor existenti si de atragere a unora care sa fie ulterior de asemenea interesati de marca. Cat despre ce li s-a oferit… li s-a dat ca alternativa produsul cel mai important concurent al Whopper-ului.
Eu zic ca totusi mai bine 8000 dar buni si cu sanse sa vina sa cumpere, decat zeci de mii care dau bine in statistici, dar care sunt “doar ca sa fie”. DAca scopul era sa “curete” baza de date si sa foloseasca apoi pagina in scop chiar de “marketing direct” prin actiuni specifice, si-au atins obiectivul. In plus, au si castigat vizibilitate (multi vorbesc despre ei acum si despre campania din Norvegia).
con mossa un p meno lungimirante, si dot anche di qualche centinaio (200 mi pare) di carri M 60 surplus americano, che quando entrarono in servizio erano gi pronti per essere rottamati.
AWESOME!!!
If you need a bit more convincing, the procedure is also said to boost dental health and eliminate bad breath, all of which could be yours for 1 Euro (that’s less than $1.50) and the nerve to make it through a torture session.
When I initially commented I clicked the “Notify me when new comments are added” checkbox and now each time a comment is added I get several emails with the same comment. Is there any way you can remove me from that service? Thanks a lot!
penguin or furnishings for the igloo, you have to earn cash. But most players have a hard time earning Club Penguin money quickly. That’s because they make a handful of essential mistakes. Are
You produced some decent points there. I looked on the net for the concern and found most individuals will go along with along with your web page.
[url=http://www.nexopia.com/users/jordanscheaprt/blog/1-dont-be-hesitated-have-one-our-economical-jordans-oline-store]cheap sneakers[/url]
Replica bags on sale store replica louis vuitton outlet.
Burger King a dat Bic Mac-uri gratuite intr-o campanie inedita de alegere a fanilor adevarati | Violeta-Loredana Pascal. Afaceri, imagine, comunicare, relatii publice si personal
http://www.ressourcesetperformances.com/prix/nike-free-pas-cher.html
Hiya! I just noticed your internet site: %BLOGTITLE% when I was exploring reddit.com. It looks as though someone loved your site so much they decided to bookmark it. I’ll absolutely be coming back here more often.
Wenn ich einkaufen f眉r die Kleidung, ich k眉mmern uns um drei Dinge. Preis, Qualit盲t und Passform. areopastale ist einer meiner favourate clothin Linie i love it!!!!!!!!!!!
Once inside, they were treated to a pig roast, a motorcycle rally and presented with $5,000 in contributions for his campaign.
Burger King a dat Bic Mac-uri gratuite intr-o campanie inedita de alegere a fanilor adevarati | Violeta-Loredana Pascal. Afaceri, imagine, comunicare, relatii publice si personal
nike air max 90 women günstig http://www.dasilva.de/pegasus/nike-air-max-90-women-günstig.html
Burger King a dat Bic Mac-uri gratuite intr-o campanie inedita de alegere a fanilor adevarati | Violeta-Loredana Pascal. Afaceri, imagine, comunicare, relatii publice si personal
nike air max schuhe http://www.cybersicherheitsrat.de/mogan/nike-air-max-schuhe.html
Burger King a dat Bic Mac-uri gratuite intr-o campanie inedita de alegere a fanilor adevarati | Violeta-Loredana Pascal. Afaceri, imagine, comunicare, relatii publice si personal
nike air damenschuhe http://www.cybersicherheitsrat.de/mogan/nike-air-damenschuhe.html
Burger King a dat Bic Mac-uri gratuite intr-o campanie inedita de alegere a fanilor adevarati | Violeta-Loredana Pascal. Afaceri, imagine, comunicare, relatii publice si personal
nike air max men günstig http://www.cybersicherheitsrat.de/mogan/nike-air-max-men-günstig.html
Burger King a dat Bic Mac-uri gratuite intr-o campanie inedita de alegere a fanilor adevarati | Violeta-Loredana Pascal. Afaceri, imagine, comunicare, relatii publice si personal
nike air force 1 07 http://www.cybersicherheitsrat.de/mogan/nike-air-force-1-07.html
Burger King a dat Bic Mac-uri gratuite intr-o campanie inedita de alegere a fanilor adevarati | Violeta-Loredana Pascal. Afaceri, imagine, comunicare, relatii publice si personal
nike air max 43 http://www.dasilva.de/pegasus/nike-air-max-43.html
Burger King a dat Bic Mac-uri gratuite intr-o campanie inedita de alegere a fanilor adevarati | Violeta-Loredana Pascal. Afaceri, imagine, comunicare, relatii publice si personal
nike airmax http://www.buenavistagolf.es/light/nike-airmax.html
Burger King a dat Bic Mac-uri gratuite intr-o campanie inedita de alegere a fanilor adevarati | Violeta-Loredana Pascal. Afaceri, imagine, comunicare, relatii publice si personal
nike air max 90 black http://www.buenavistagolf.es/light/nike-air-max-90-black.html
Burger King a dat Bic Mac-uri gratuite intr-o campanie inedita de alegere a fanilor adevarati | Violeta-Loredana Pascal. Afaceri, imagine, comunicare, relatii publice si personal
nike air max 24-7 http://www.lili-marlene-dortmund.de/command/nike-air-max-24-7.html
Burger King a dat Bic Mac-uri gratuite intr-o campanie inedita de alegere a fanilor adevarati | Violeta-Loredana Pascal. Afaceri, imagine, comunicare, relatii publice si personal
prix free run http://www.restaurantlapierrebleue.com/grise/prix-free-run.html
Burger King a dat Bic Mac-uri gratuite intr-o campanie inedita de alegere a fanilor adevarati | Violeta-Loredana Pascal. Afaceri, imagine, comunicare, relatii publice si personal
air max air http://www.klaus-gruppe.de/premium/air-max-air.html
Burger King a dat Bic Mac-uri gratuite intr-o campanie inedita de alegere a fanilor adevarati | Violeta-Loredana Pascal. Afaceri, imagine, comunicare, relatii publice si personal
nike free 5.0 solde http://www.restaurantlapierrebleue.com/grise/nike-free-5.0-solde.html
Burger King a dat Bic Mac-uri gratuite intr-o campanie inedita de alegere a fanilor adevarati | Violeta-Loredana Pascal. Afaceri, imagine, comunicare, relatii publice si personal
nike air max laufschuhe damen http://www.lili-marlene-dortmund.de/command/nike-air-max-laufschuhe-damen.html
Burger King a dat Bic Mac-uri gratuite intr-o campanie inedita de alegere a fanilor adevarati | Violeta-Loredana Pascal. Afaceri, imagine, comunicare, relatii publice si personal
nike air max damen weiss http://www.klaus-gruppe.de/premium/nike-air-max-damen-weiss.html
Burger King a dat Bic Mac-uri gratuite intr-o campanie inedita de alegere a fanilor adevarati | Violeta-Loredana Pascal. Afaceri, imagine, comunicare, relatii publice si personal
nike run 3.0 http://www.ressourcesetperformances.com/prix/nike-run-3.0.html
Burger King a dat Bic Mac-uri gratuite intr-o campanie inedita de alegere a fanilor adevarati | Violeta-Loredana Pascal. Afaceri, imagine, comunicare, relatii publice si personal
nike free 3.0 id http://www.allibert.fr/baskets/nike-free-3.0-id.html
Burger King a dat Bic Mac-uri gratuite intr-o campanie inedita de alegere a fanilor adevarati | Violeta-Loredana Pascal. Afaceri, imagine, comunicare, relatii publice si personal
nike air max premium 1 http://www.weltraum-versand.de/schuhe/nike-air-max-premium-1.html
Burger King a dat Bic Mac-uri gratuite intr-o campanie inedita de alegere a fanilor adevarati | Violeta-Loredana Pascal. Afaceri, imagine, comunicare, relatii publice si personal
nike free run http://www.lili-marlene-dortmund.de/command/nike-free-run.html
Burger King a dat Bic Mac-uri gratuite intr-o campanie inedita de alegere a fanilor adevarati | Violeta-Loredana Pascal. Afaceri, imagine, comunicare, relatii publice si personal
nike damenschuhe air max http://www.weltraum-versand.de/schuhe/nike-damenschuhe-air-max.html
Burger King a dat Bic Mac-uri gratuite intr-o campanie inedita de alegere a fanilor adevarati | Violeta-Loredana Pascal. Afaceri, imagine, comunicare, relatii publice si personal
nike air mariah http://www.lili-marlene-dortmund.de/command/nike-air-mariah.html
Wow that was strange. I just wrote an really long comment but after I clicked submit my comment didn’t appear. Grrrr… well I’m not writing all that over again. Anyhow, just wanted to say great blog!
Have you ever considered about including a little bit more than just your articles? I mean, what you say is valuable and all. However imagine if you added some great photos or videos to give your posts more, “pop”! Your content is excellent but with images and video clips, this site could undeniably be one of the very best in its niche. Good blog!
Burger King a dat Bic Mac-uri gratuite intr-o campanie inedita de alegere a fanilor adevarati | Violeta-Loredana Pascal. Afaceri, imagine, comunicare, relatii publice si personal
nike mützen http://www.krankengymnastik-hamburg.de/herren/nike-mützen.html
Burger King a dat Bic Mac-uri gratuite intr-o campanie inedita de alegere a fanilor adevarati | Violeta-Loredana Pascal. Afaceri, imagine, comunicare, relatii publice si personal
air max courir http://www.ifs2e.com/chaussures/air-max-courir.html
Burger King a dat Bic Mac-uri gratuite intr-o campanie inedita de alegere a fanilor adevarati | Violeta-Loredana Pascal. Afaceri, imagine, comunicare, relatii publice si personal
nike free run 44 http://www.el-sur.de/damenschuhe/nike-free-run-44.html
Burger King a dat Bic Mac-uri gratuite intr-o campanie inedita de alegere a fanilor adevarati | Violeta-Loredana Pascal. Afaceri, imagine, comunicare, relatii publice si personal
nike free precio http://www.bontur.com/comprar/nike-free-precio.html
Burger King a dat Bic Mac-uri gratuite intr-o campanie inedita de alegere a fanilor adevarati | Violeta-Loredana Pascal. Afaceri, imagine, comunicare, relatii publice si personal
nike schuhe free run http://www.sauerlaender-anglerglueck.de/infrared/nike-schuhe-free-run.html
Sie sind f眉r den 7. April diesen Versuch auf 16 Ladungen, die von Westen zu h枚ren ist die Vorbereitung.
Die Situation hat sich "die M盲dchen" in der Angst, die Gemeinde unruhig, dass man f眉r sich ist wahrscheinlich verantwortlich und Anw盲lte handeln Theorien in einem Schwellenbereich Internetrecht 眉berlassen.
Burger King a dat Bic Mac-uri gratuite intr-o campanie inedita de alegere a fanilor adevarati | Violeta-Loredana Pascal. Afaceri, imagine, comunicare, relatii publice si personal
air max 90 lunar http://www.mecemsa.es/premium/air-max-90-lunar.html
I do think I am able to organise an experiment like that. Some sort of corp staff end users WSS with the iSCSI targeted software program to give safe-keeping with regard to his / her bunch. I will find out if he can any standard for the WSS however from your Virtual equipment to determine what are the distinction in efficiency is.
My partner and i question there are actually 10 folks in this state who would possess identified regarding Romney except the fact that he or she hasn’t already released the taxation assessments. I am using Romney for this just one.
You will find a web-site with progress right now called BEATPLAY that is going to become a great tool regarding self-employed performers to highlight their very own music free of charge. It’s a great way to find direct exposure in addition to fans with out offering your own personal heart to your record tag. Take a look at beatplay. hubpages. net right now with regard to news upon up-and-coming performers plus the development of you see, the website. BEATPLAY, IT WILL BE GENUINE GOOD… ABOUT THE ACTUAL.
sirsome tissues are generally not editable. how does all of us change them It is Outstanding Computer software,,,,, It has the invaluable. Please notify to get croping and editing the option of “Person in charge of Sighning”.