Benq – BenQ – Ben Queue – Qisda
Brands change their names or logo. It’s sometimes a necessary process – when changes appear. Name changes can be great opportunities. However a new name can be a “chix” (very bad choice).
Changes can be significant (complete changes) or small. BenQ as you know had some name changes. Benq – BenQ – a small change.
But now BenQ is … hold on… Qisda.
As you may also now when you change a name you must take in consideration few things:
– the name must be a reflection of the changes and new identity and brand personality
– the name mus be pronounced easily in many languages (especially if we are talking about an international brand)
– the name must not have a bad “sound association” in pronunciation (must not sound almost like words with bad or other meanings)
Please feel free to read more about the name change at BenQ on The Inquirer.
What do you think about Qisda in this context?
Insemnari similare
You are wrong, check this press release. http://www.benq.at/press/News.cfm?id=2189&cat=0
Link leads to an empty page (from the point of view of information).
However I still think this name is a very strange one – therefor it wouldn’t surprise me if it wouldn’t be accurate.
Strange, I will copy and paste here entire press release.
BenQ Corp. did not change its name and its brand name has not been replaced.
The original BenQ Corp. has been divided into two companies, BenQ corp. and Qisda corp., following approval from its shareholders on June 15, 2007.
BenQ corp. will continue to sell and market products, including LCD monitor, LCD TV, projector, digital camera, Joybook and other networked digital lifestyle products under the BenQ brand name, while Qisda, a manufacturer of 3C products, will become one of BenQ’s future manufacturing suppliers. The emergence of Qisda will not change the way BenQ engages with its customers and partners in the future. And both BenQ Corp. and Qisda Corp. will be group companies under the BenQ Group, which is comprised of companies that operate independently while sharing resources and leveraging synergies among them — a foundation of future prosperity for both companies.
Thank you. Interesting.
However the question remains:
what do you think about the name “Qisda” – company name even if not rename?
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