Cand si de ce se comenteaza pe bloguri?
- ma intereseaza subiectul si nu cred ca autorul a spus tot. Rareori se intampla sa apara multe comentarii de acord cu un anumit punct de vedere. Cand lipseste ceva, se pot gasi persoane care sa completeze informatia.
- tema este interesanta sau controversata – atrage comentarii multe de obicei.
- e rost de criticat – pe altii sau pe cel ce scrie.
- pentru reclama proprie: se posteaza pe bloguri relevante comentarii – fie din partea unor companii fie din partea unor persoane care vor mai mult trafic sau sa fie remarcate de persoana care scrie pe un anumit blog.
- pentru ca intru des pe acel blog si gasesc lucruri interesante.
- pentru ca nu prea am ce face in timpul liber la birou si nu numai.
Dincolo de a fi o insemnare exhaustiva pe aceasta tema, postul de fata pare a fi o lista cu motivele pentru care se comenteaza pe bloguri, un fel de rezumat al diverselor discutii avute.
Cum se atrag comentariile?
Ei bine aici situatia devine mai grea. Depinde de scop in primul rand: vrem comentarii sau ne dorim sa infatisam anumite elemente sau doar sa ne povestim experientele? Daca prezentam un nou produs ori idee de serviciu e de dorit sa avem cat mai multe comentarii – adica sa obtinem reactii de la potentiali clienti/cumparatori. Daca dorim sa prezentam anumite puncte de vedere, conteaza mai mult numarul de cititori si nu neaparat numarul de comentarii. Conteaza puterea de influenta a acelui blog in detrimentul numarului de pareri cu privire la argumentele prezentate. Daca ne povestim experientele personale si atat… atunci fiecare isi stabileste scopurile proprii si modalitatile de promovare.
Sa revin insa la intrebarea cum se atrag comentarii. Doua sunt elementele care se completeaza pentru succesul blogului: acesta trebuie sa fie promovat in locuri relevante si sa aiba continut actualizat si de calitate.
In ceea ce priveste promovarea modalitatile sunt multe – de la schimburi de linkuri si pana la campanii de publicitate sau comunicare sau WOM (word of mouth). Legat de continut, este de dorit sa se scrie cu o anumita periodicitate – lumea sa se invete cu un anumit ritm si acesta sa se respecte: daca scrii la inceput o data pe zi si ajungi – fara sa iti anunti cititorii sa scrii doar o data pe luna… lumea va fi dezamagita. Daca vizitatorii sunt obisnuiti cu un singur post pe luna si ajungi pe neanuntate la 2-3 pe zi, lumea le va rata (daca nu s-au abonat la RSS sau alte modalitati de urmarire a continutului pe blog).
Pot exista si anumite modalitati de atragere de comentarii. Zilele trecute Razvan imi vorbea despre un plug-in care afiseaza reclame pe bloguri insa care pentru vizitatorii care au cont si minim 10 comentarii postate deja, ofera posibilitatea de blocare a acestor reclame.
Fireste ca sunt deseori de dorit comentariile: permit schimbul de idei, pot duce la aparitia unor noi perspective si nu numai. Insa revenim la scop: se poate foarte bine sa existe persoane care sa doreasca doar sa scrie, sa isi impartaseasca ideile si parerile si sa blocheze postarea de comentarii pe site. Fiecare cu alegerea sa.
Insemnari similare
Am studiat si eu modul cum se comenteaza in bloguri si am incercat sa stabilesc niste reguli.
La WeBlog de exemplu, exista niste bloguri, care indiferent de post, atrag comentarii. Este un fel de rutina. Unele insemnari sunt interesante, altele pot fi o consoana, o fotografie si comentarii ca pe chat sau pe forum. Cred ca aici intervine carisma posesorului de blog. E un joc de fapt, un joc frumos.
Barfele, controversele, neintelegerile intotdeauna genereaza comentarii.
Exista posturi interesante pe care nu le comenteaza nimeni, parca sunt invizibile. Este posibil ca acelasi subiect sau ceva similar sa se posteze de catre unul dintre blogerri carismatici si atunci se dezlantuie comentariile. E ciudat, concluzia este ca totul este aleatoriu.
La Blogspot sunt cateva bisericute, se comenteaza pe anumite bloguri, cei ce se cunosc intre ei.
La WordPress unde sunt foarte multe bloguri se comenteaza tot asa, in functie de grupul de cunoscuti.
Dupa parerea mea la WeBlog exista emulatia cea mai puternica deoarece au un sistem de afisare la prospaturi a posturilor noi, iar la Highlights apar posturile cu cele mai multe comentarii. Acestea se pot vedea pe pagina WeBlog.
Sunt bloguri care nu accepta comentarii. So what? Si eu comentez selectiv. Am bloguri favorite, nu prea am timp uneori sa citesc si sa comentez, dar cand pot sa o fac, o fac cu placere si cred ca am deja multi prieteni. De ce nu-ti faci un blog la WeBlog? E foarte simplu.
eu unul, comentez doar pe blogurile pe care le citesc cu placere, si mai ales la posturile pe care le gasesc interesante…. nu ma comentez dar ca sa imi apara numele pe diverse bloguri…
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