Reputatie online – creare, intretinere si aparare
Mediul online ofera posibilitatea oricui sa isi exprime parerile (cu cateva exceptii in anumite culturi si tari). Sa vorbim insa despre majoritate. Ne putem exprima idei, pareri, putem lauda, putem critica obiectiv sau subiectiv. Oricine vrea poate insa arunca cu noroi – cu sau fara baza reala.
Se ajunge astfel in situatia de a cauta permanent noile lucruri aparute online despre o anumita persoana, directorii companiei, organizatie in sine astfel incat sa existe o viziune de ansamblu asupra celor spuse.
Creare reputatie – evident ca orice are legatura cu a crea implica efort, creativitate. Se poate colabora cu unele agentii specializate pe comunicare online – care sa identifice toate elementele utile intr-o anumita situatie si sa propuna strategii viabile pe care sa le si implementeze. Pot exista si persoane in cadrul companiei care sa se ocupe de reputatia companiei sau a unor membri ai sai in zona online. Desigur ca orice se creeaza trebuie intretinut cu grija si atentie, ca orice imagine online trebuie gestionata in timp si ca lucrurile comunicate online trebuie sa fie in deplina concordanta cu realitatea si cu reputatia construita prin “mijloace traditionale”.
“Cele bune sa se adune, cele rele sa se spele” se spune, insa online cine “curata” reputatia atunci cand apar informatii negative online?
Evident au aparut companii care se ocupa de acest lucru. Puteti citi un articol interesant pe tema chiar in editia de astazi a ziarului Cotidianul, in articolul Spalatorii reputatiilor pierdute pe net. Dupa cum usor se remarca strategiile de aparare a imaginii sunt diverse: unii ii contacteaza pe cei ce au scris “de rau” si ii roaga sa inlature acele insemnari (daca sunt bloggeri); altii creeaza o adevarata panza intre linkuri cu elemente si informatii, comentarii pozitive – pentru ca informatia negativa sa fie impinsa in paginile urmatoare atunci cand se cauta ceva pe Google.
Este important fireste ca inainte de a accepta un caz sa se verifice daca nu cumva acele lucruri mai putin pozitive sunt reale – situatie in care nu ar fi etica preluarea cazului – asa cum mentiona chiar un reprezentant al unei companii (care spunea ca au mai multe cazuri pe care le refuza in comparatie cu cele pe care le accepta).
Costurile apararii reputatiei online sunt destul de ridicate – si implica unele campanii pe mai multe luni. Sistemul de tarifare difera de la o companie la alta in functie de modalitatea de aparare stabilita ca procedura interna (fiecare cu plusuri si minusuri).
Cei de la astfel de companii se numesc noii PR-isti – tinand cont probabil de impactul pe care il are o informatie mai putin buna aparuta online. Desigur ca rolul lor este important – insa de asemenea sigur ca “PR-istii traditionali” nu vor disparea. Evident de asemenea este faptul ca exista riscul ca unele companii sa nu fie atat de etice si sa accepte si cazuri cu informatii negative insa adevarate.
Ce parere aveti despre acest tip de firma, comunicare, PR?
Insemnari similare
I couldn’t resist commenting. Very well written!
I’m very pleased to discover this great site. I need to to thank you for ones time for this particularly fantastic read!! I definitely enjoyed every part of it and i also have you book-marked to see new stuff in your site.
This is a topic which is close to my heart… Cheers! Where are your contact details though?
After I initially commented I seem to have clicked the -Notify me when new comments are added- checkbox and from now on whenever a comment is added I get four emails with the exact same comment. Perhaps there is a way you are able to remove me from that service? Appreciate it!
Very nice article. I absolutely appreciate this site. Continue the good work!
This is a topic that’s near to my heart… Best wishes! Exactly where are your contact details though?
You ought to be a part of a contest for one of the most useful blogs online. I am going to highly recommend this blog!
After going over a handful of the blog articles on your web page, I honestly like your way of blogging. I saved as a favorite it to my bookmark site list and will be checking back soon. Please check out my website too and let me know how you feel.
I must thank you for the efforts you have put in writing this blog. I really hope to check out the same high-grade content from you in the future as well. In truth, your creative writing abilities has motivated me to get my own site now
You made some really good points there. I looked on the internet to learn more about the issue and found most people will go along with your views on this site.
I could not refrain from commenting. Well written!
After exploring a handful of the blog posts on your web site, I truly like your technique of writing a blog. I book marked it to my bookmark site list and will be checking back soon. Please check out my web site as well and tell me what you think.
Having read this I thought it was rather enlightening. I appreciate you finding the time and energy to put this content together. I once again find myself spending way too much time both reading and leaving comments. But so what, it was still worth it!
Hello there! This blog post could not be written any better! Reading through this post reminds me of my previous roommate! He continually kept talking about this. I will forward this post to him. Pretty sure he will have a great read. Thanks for sharing!
Excellent article. I will be facing some of these issues as well..
I love looking through an article that can make people think. Also, thanks for allowing for me to comment!
After looking at a number of the blog articles on your site, I truly appreciate your technique of blogging. I saved it to my bookmark webpage list and will be checking back in the near future. Take a look at my website too and tell me your opinion.
Your style is unique compared to other folks I’ve read stuff from. Many thanks for posting when you have the opportunity, Guess I’ll just bookmark this web site.
This excellent website really has all of the information and facts I needed about this subject and didn’t know who to ask.
Spot on with this write-up, I actually believe that this amazing site needs far more attention. I’ll probably be returning to read through more, thanks for the information!
Your style is unique compared to other people I’ve read stuff from. Thank you for posting when you have the opportunity, Guess I’ll just book mark this site.
It’s nearly impossible to find experienced people for this subject, however, you seem like you know what you’re talking about! Thanks
I’m excited to discover this site. I need to to thank you for ones time for this particularly fantastic read!! I definitely really liked every part of it and i also have you bookmarked to check out new things on your web site.
Way cool! Some extremely valid points! I appreciate you writing this article and the rest of the website is really good.
Way cool! Some extremely valid points! I appreciate you penning this write-up and also the rest of the website is extremely good.
Having read this I believed it was rather informative. I appreciate you finding the time and energy to put this article together. I once again find myself personally spending a significant amount of time both reading and commenting. But so what, it was still worth it!
Aw, this was an extremely good post. Finding the time and actual effort to make a top notch article… but what can I say… I put things off a lot and don’t manage to get nearly anything done.
You should be a part of a contest for one of the most useful blogs online. I am going to recommend this site!
Aw, this was an incredibly nice post. Spending some time and actual effort to create a really good article… but what can I say… I put things off a lot and never seem to get nearly anything done.
That is a really good tip particularly to those fresh to the blogosphere. Short but very precise information… Thank you for sharing this one. A must read post!
Great post! We are linking to this particularly great post on our site. Keep up the great writing.
This site truly has all the information I needed concerning this subject and didn’t know who to ask.
I wanted to thank you for this very good read!! I certainly enjoyed every little bit of it. I have got you bookmarked to look at new things you post…
Having read this I thought it was rather enlightening. I appreciate you finding the time and effort to put this information together. I once again find myself spending a lot of time both reading and commenting. But so what, it was still worthwhile!
I used to be able to find good advice from your content.
Good information. Lucky me I recently found your site by chance (stumbleupon). I have saved as a favorite for later!
Your style is unique in comparison to other folks I’ve read stuff from. Thank you for posting when you have the opportunity, Guess I’ll just bookmark this page.
Can I simply say what a relief to discover somebody that really understands what they are discussing over the internet. You certainly understand how to bring an issue to light and make it important. More people have to check this out and understand this side of the story. I was surprised that you are not more popular given that you definitely have the gift.
I really like it when folks come together and share ideas. Great website, keep it up!
I could not refrain from commenting. Exceptionally well written!
I blog frequently and I genuinely thank you for your content. This article has truly peaked my interest. I’m going to book mark your site and keep checking for new information about once per week. I opted in for your RSS feed too.
Everything is very open with a really clear clarification of the challenges. It was truly informative. Your website is very useful. Thanks for sharing!
Pretty! This has been an incredibly wonderful post. Many thanks for supplying this info.
There’s definately a great deal to learn about this subject. I love all the points you made.
Having read this I believed it was rather informative. I appreciate you taking the time and effort to put this content together. I once again find myself personally spending a lot of time both reading and commenting. But so what, it was still worth it!
I truly love your blog.. Great colors & theme. Did you build this amazing site yourself? Please reply back as I’m looking to create my own blog and would love to find out where you got this from or exactly what the theme is named. Thank you!
There is certainly a great deal to know about this subject. I love all of the points you made.
Excellent web site you have here.. It’s hard to find excellent writing like yours these days. I seriously appreciate people like you! Take care!!
Greetings! Very helpful advice within this article! It’s the little changes that will make the most significant changes. Thanks a lot for sharing!
bookmarked!!, I really like your website!