Mancarea pentru animale – sau despre cum se comunica au ba
Dupa cum stiu multi dintre cei ce ma cunosc imi plac animalele. Am de altfel doi pisica, Beauty si Zbgzy, si o caine: Maxie. Da, evident, corect e ca am doi motani si un caine – dar… nu pot sa nu ma amuz putin de modul in care suna prima varianta.
Sunt bucuria fiecarei zile – si intotdeauna acolo fara sa pretinda nimic in schimb. Stati fara griji: nu o sa incep cu o lunga pledoarie pentru animale – nu acesta e scopul insemnarii de azi. Fireste pentru toti trebuie cumparata mancare speciala. In orice hypermarket gasesti mancare de la cateva marci. Aceste marci se promoveaza si la televizor, in presa si asa mai departe. Fac campanii pentru cei ce iau animale pui, campanii pentru alte varste, concursuri, campanii de informare si educare. Chiar am scris mai demult despre una dintre activitatile de promovare ale Whiskas aici.
Si acum ajungem la situatia pe care vreau sa o infatisez. Daca mergi la un doctor – sau stai de vorba cu un veterinar sau cu cineva care a mers la un medic veterinar – vei afla ca mancarea cea buna provine de la alte marci (precum Royal Canin sau Hills). Afli diverse despre celelalte produse.
Cu toate acestea, la nivel de comunicare, nu vezi actiuni apartinand Royal Canin si Hills. Daca la Friskies, Whiskas si Kitekat si marcile corespunzatoare de mancare pentru caini chiar vezi diverse – de la promotii la raft pana la actiuni de educare, concursuri, comunicare directa – la cele despre care se spune ca sunt sanatoase nu vezi nimic.
Nu am fost in niciun fel convinsa sa iau mancare de la aceste marci. Mai mult, mancarea nu se gaseste in hypermarketurile cele mai vizitate cand se cumpara mancare. Royal Canin am gasit de exemplu doar la Hornbach. Chiar si asa, mancarea speciala – cum ar fi de exemplu cea pentru motani seniori se gaseste doar la cabinetele veterinare.
Avem asadar argumentul autoritatii (medicului) in favoarea Royal Canin si Hills. Avem toate celelalte argumente de partea celorlalte marci – inclusiv pretul (deloc de neglijat).
De ce au ales aceasta strategie cei de la Royal Canin si Hills? Si care e adevarul legat de mancare si de substante?
Insemnari similare
naiba stie, in schimb e foarte buna mancarea aia 🙂
in schimb nu cumpara porcariile din supermarketuri. asta daca tii la animal logic :D)
si normal ca se gaseste doar la magazinele de profil, altfel de ce ar mai fi magazinele alea?
Well, eu nu stiu ce sa zic! Cel mai enervant mi se pare faptul ca marcile recomandate se gasesc cu greu. Ok, probabil e din cauza pretului, probabil ca nu se vand cantitati mari, dar sa alergi ca disperatul incercand sa gasesti papa pentru cutu e enervant. Mai ales cand ramai fara la ore imposibile din weekend. Nu ai ce face, iei prostii si te simti vinovat ca iti hranesti animalul cu chestii naspa, asa cum te-ai mai simtit o data, la veterinar, prima oara cand te-ai dus, si te-a facut cu ou si cu otet ca i-ai dat tampeniile pe care le vezi la televizor. Si de unde ar trebui sa aflam, ma rog frumos? Ca din cate spui tu, Lore, trebuie ori sa visezi noaptea, ori sa iti spuna prietenii informati. Altfel…liniste si pace. Si mancare proasta, dar bine infipta in mintea consumatorului 🙂
@Alina Popescu – da, asta e problema. Poate ca in casa nu fac ceva in fiecare saptamana sa ma duc in Hornbach – si sa fim seriosi sunt si mai putine Hornbach disponibile. Cora, Carrefour, Auchan etc sunt peste tot – si ergo accesul la mancare. Plus ca pretul in Hornbach e mai mic decat cel de la veterinar.
Si inca un lucru: Whiskas de exemplu vorbeste cu tine, te transforma in fan – la fel si alte marci – pe cand cele de soi (cum sunt pozitionate de veterinari) te lasa… rece. Nu le stii decat din afisele de la cabinet (desi deseori nici nu stai sa privesti afisele…).
Si cum se demonstreaza clar care mancare e mai buna? De ce aceasta abordare aleasa de unele marci? Chiar nu se poate face nimic mai bine?
Si pana la urma… atatia ani de zile animalele au crescut cu mancarea oferita de stapani – gatita in casa special pentru animal ori chiar simple resturi – si au trait si mult si au fost si sanatosi…
Corect, cred ca singurul motiv pentru care aruncam banii pe Royal Canin, Hills si altele e frica. Sa nu cumva sa pateasca petul ceva, ca dupa ne vom simti sigur ca naiba pentru ca evident singurul motiv e hrana proasta pe care am luat-o.
Mult timp nici nu am stiut care e sigla Royal Canin! Desi cumparam in fiecare saptamana. Stiam doar cum arata bobitele pe care mi le punea in punguta tanti de la cabinetul veterinar.
BunaMa numesc Cristina si am nevoie de informati despre husky siberian pt ca am unul de 5 luni este femela.Ma ajutati?
daca da idiul meu este mumoasa_cristina09 apreciez orcex:
Si eu am doi catei, insa au doar o masa pe zi cu mancare speciala din comert. Hrana umeda de la Wiskas pt pisici sau uscata (imi scapa numele firmei), in rest cu mancare gatita special pt ei, in principiu orez cu morcovi. Consider ca este mai sanatos asa, desi e munca.
In rest educatia cateilor cred ca tine de stapan si nu are legatura neaparat cu regulile privitoare la diversele rase. Unul din cateii mei e un rotwailer caruia nu i-am dezvoltat deloc trasaturile agresive. Cateii sunt ca si copiii. 🙂
Sa iti traiasca si sa fie sanatosi multi ani de zile alaturi de tine! Adevarul e ca apropo de aceasta mancare recomandata – chiar stateam si ma gandeam ca pe mine daca m-ar pune cineva sa mananc zilnic acelasi lucru si doar un lucru m-as plictisi. Cred ca daca animalul nu are o sensibilitate anume sau o problema de sanatate e bine macar sa mai guste si altceva – evident cu grija la a nu-i da lucruri care pot sa ii faca rau.
Da, animalele sunt ca niste copii daca le tratam asa. Si daca ne purtam astfel cu ele – si nu consideram nici pisica, nici cainele si alte asemenea doar niste fiinte idioate numai bune de laudat in fata prietenilor – atunci o sa avem cu adevarat animale inteligente. Daca iti faci vreme pentru ele si daca le tratezi cu atentie atunci rezultatele se vad.
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