Masurarea activitatii de PR
Avand in vedere ca oricine doreste sa vada care sunt rezultatele activitatii de PR, incep seria articolelor din aceasta saptamana cu unul in care nu voi face eu o lista cu modalitatile de masurare a activitatii de relatii publice, ci va voi recomanda un pdf spre lecturare.
Guidelines for Measuring the Effectiveness of PR – Programs and Activities
pe care il puteti downloada de aici (click dreapta, Save link as).
Lectura placuta!
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Masurarea activitatii de PR | Violeta-Loredana Pascal. Afaceri, imagine, comunicare, relatii publice si personal
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