BTul clientului – te ridica sau te coboara
Lunga-i calea (uneori cel putin) de la teorie la practica. Si nu pentru ca ar fi greu de facut ceva, doamne fereste. Nu. Incerc insa sa nu fac o lista cu potentiale motive pentru incalcarea unei reguli de baza zic eu ci mai degraba sa vedem ce e cu BTul asta.
BT vine – asa cum multi cu siguranta stiu – de la bun de tipar. De principiu nimic nu merge in tipar fara acest BT de la client. Masura in sine protejeaza ambele parti: clientul ca stie exact ce se va tipari (uneori se da BT nu doar pe schita ci si pe o mostra), agentia ca are confirmarea OKului clientului care ulterior va trebui sa si plateasca respectivele printuri.
Utilizarea termenului s-a extins insa si astazi se foloseste ideea de BT si pentru texte si multe alte elemente care au legatura cu clientul si produsele/serviciile sale in relatia cu terti. De pilda clientul da BT pe comunicate de presa – ca sa ofer un singur element pe post de exemplu.
Ideea ca un client (sau sef in cadrul companiei) da BT pe materiale e veche, e elementara cum s-ar spune. Practica arata insa ca e elementara doar pentru unii.
Spun acest lucru intrucat am prieteni carora li s-au intamplat urmatoarele:
- au aflat ca s-a dat la print ceva (desi ei vazusera doar o macheta initiala si nu fusesera de acord cu ea, solicitasera modificari);
- au aflat ca un comunicat a fost trimis, de altfel clientul primindu-l pe e-mail doar ca sa il aiba, dupa ce a fost trimis si FARA a-l fi vazut vreodata (nu s-a trimis nicio forma inainte de trimiterea catre jurnalisti);
- au aflat de la prieteni ca o informatie pe care urmau sa o faca publica in 2 zile e deja publica (a declarat-o cineva pe twitter).
Si mai am exemple, dar cred ca-s suficiente cele de mai sus.
Asa cum spuneam BTul clientului ar trebui sa fie sfant. Si daca nu e sa va ganditi la motive ce tin de etica, puteti macar sa luati in calcul argumente egoiste, care va ajuta sa va protejati pe dumneavoastra, colegii si agentia. Daca aveti BT pe un material (mai ales pe unul lucrat si verificat de n persoane atat din agentie cat si din partea clientului) si apoi clientul se trezeste sa spuna (dupa ce sunt gata materialele) ca sunt greseli in cadrul sau aveti un BT care arata ca din pacate (pentru el) vina nu va apartine.
Nu vorbesc aici de aruncarea vinei – dar sa spunem ca ati trimis un comunicat cu un nume gresit. Ati muncit 2 zile la comunicat – pentru ca au aparut diverse modificari de realizat, a durat pana s-au obtinut declaratiile oficiale etc. In momentul in care aveti BT si clientul vine sa va mustre aveti totusi o baza in care aratati ca din pacate datele au fost furnizate de el si verificate de voi sa fie conforme cu ce s-a primit de la client si de el ca sa fie corecte. Desigur ca veti lua masuri corectoare in functie , dar aveti o baza in discutii. Daca nu ati avea acel BT atunci da, din pacate vina ar fi complet in ograda voastra.
Acest exemplu e desigur unul care nu aduce cu sine si mari prejudicii financiare. Dar ce va faceti atunci cand nu aveti BTuri pe afise sau materiale care trebuie sa fie tiparite si clientul refuza apoi plata? Stiti ca in acest caz furnizorul va trebui platit oricum…
Lucrurile nu sunt doar alb si negru. Din nefericire veti avea si clienti care vor spune ca ei nu au mai stat sa verifice tot chiar daca au dat BT si tot asa. Insa e un inceput. Si mai ales e un inceput profesionist.
Insemnari similare
hai sa vorbim despre cele 3 puncte:
1 si 2, astfel de situatii ar fi de evitat – dupa parerea mea – in momentul in care la semnarea contractului dintre client si frunizor s-ar specifica faptul ca materialele vor aparea in public doar dupa BT. Se incalca termenul contractului – se sisteaza plata. Mi se pare cel mai corect asa.
3 la partea cu scurgerea de informatii cred ca vina apartine celui care a permis asta. Un extra de verificari asupra personalului nu strica niciodata.
referitor la ultimul paragraf, daca s-ar actiona prin metoda de care am spus mai sus – clauze de contract – nici nu s-ar pune macar problema asumarii vinei. Ai dat BT – inseamna ca e bun. Problema ta, ca client, daca te-ai uitat sau nu peste materiale.
Aoleu, cum să nu te uiți (ca client) pe ce se publică? Există oameni de-ăștia? Unde? 🙂
ai fi surprins sa afli cati sunt
@LucicX are dreptate, sa stii @Ovidiu: da, sunt multi clienti care nu se uita pe ce se publica.
Stiti care e partea si mai “ciudata”? Ca sunt clienti care nici nu vor sa se uite, carora unii PRi se chinuie sa le explice ce e ala BT si ca ei il dau si degeaba…
Altfel da, sunt si agentii sau freelanceri care nu trimit materialele la client pentru okul final. Clauza sau nu in contract e oricum o situatie ce ar trebui schimbata.
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The new Zune browser is surprisingly good, but not as good as the iPod’s. It works well, but isn’t as fast as Safari, and has a clunkier interface. If you occasionally plan on using the web browser that’s not an issue, but if you’re planning to browse the web alot from your PMP then the iPod’s larger screen and better browser may be important.
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Apple now has Rhapsody as an app, which is a great start, but it is currently hampered by the inability to store locally on your iPod, and has a dismal 64kbps bit rate. If this changes, then it will somewhat negate this advantage for the Zune, but the 10 songs per month will still be a big plus in Zune Pass’ favor.
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Apple now has Rhapsody as an app, which is a great start, but it is currently hampered by the inability to store locally on your iPod, and has a dismal 64kbps bit rate. If this changes, then it will somewhat negate this advantage for the Zune, but the 10 songs per month will still be a big plus in Zune Pass’ favor.
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Hands down, Apple’s app store wins by a mile. It’s a huge selection of all sorts of apps vs a rather sad selection of a handful for Zune. Microsoft has plans, especially in the realm of games, but I’m not sure I’d want to bet on the future if this aspect is important to you. The iPod is a much better choice in that case.
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This is getting a bit more subjective, but I much prefer the Zune Marketplace. The interface is colorful, has more flair, and some cool features like ‘Mixview’ that let you quickly see related albums, songs, or other users related to what you’re listening to. Clicking on one of those will center on that item, and another set of “neighbors” will come into view, allowing you to navigate around exploring by similar artists, songs, or users. Speaking of users, the Zune “Social” is also great fun, letting you find others with shared tastes and becoming friends with them. You then can listen to a playlist created based on an amalgamation of what all your friends are listening to, which is also enjoyable. Those concerned with privacy will be relieved to know you can prevent the public from seeing your personal listening habits if you so choose.
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Zune and iPod: Most people compare the Zune to the Touch, but after seeing how slim and surprisingly small and light it is, I consider it to be a rather unique hybrid that combines qualities of both the Touch and the Nano. It’s very colorful and lovely OLED screen is slightly smaller than the touch screen, but the player itself feels quite a bit smaller and lighter. It weighs about 2/3 as much, and is noticeably smaller in width and height, while being just a hair thicker.
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