Cate pliante din cele primite la cutia postala cititi?
Pliantele, ah pliantele!
Instrument util de promovare si o adevarata stiinta a realizarii si impartirii lor. Da, nu poti pune orice pliant la orice ora in cutie. Cand vrei ca un lucru sa ajunga sa fie luat din cutie in drum spre casa e clar ca pui acel pliant in timpul zilei in cutie – ca sa te asiguri ca omul ajlunge cu pliantul in casa, il pune (uneori langa usa) deoparte pentru a fi citit – poate – mai tarziu. Sau poate ca pliantul e luat, dat sotiei/sotului/copilului ori aruncat direct la cos.
Si cu realizarea lor e un intreg proces – ca doar informatia trebuie asezata intr-un anumit fel in pagina, trebuie sa atragi si sa retii atentia, sa ai la vedere datele de contact, sa tentezi si sa generezi acea actiune din AIDA din marketing.
Lasand la o parte insa considerentele teoretice, o intrebare ramane: voi cate dintre pliantele primite la cutia postala cititi?
Ah, da, era sa uit de fluturasii cei pusi direct pe clanta ca sa evite (teoretic) aruncarea lor – mai ales ca in unele blocuri exista o cutie pusa langa cutiile postale unde lumea poate arunca pliantele fara a ajunge cu ele in casa.
Revenind: pliante de la hypermarketuri – de bricolaj sau diverse cumparaturi -; pliante de la magazine de mobila, de la pizzerii si restaurante, de la cate-un centru de frumusete din zona si… voi de care mai primiti?
Multe, colorate, mai mici sau mai mari – in general toate cu oferte speciale.
Eu recunosc ca le rasfoiesc pe unele dintre ele. Daca urmeaza sa merg la cumparaturi intr-un hypermarket si tocmai am primit oferta de la ei ma uit sa vad ce evidentiaza. De curiozitate ma mai uit uneori si pe cele de la vreun restaurant sau ceva nou deschis in zona. N-as putea spune insa ca ma uit pe toate pliantele si de fiecare data.
Voi? Va uitat pe pliante? Le gasiti utile? Le aruncati imediat?
Insemnari similare
Eu in general nu ma uit pe cele din cutia postala pentru ca de obicei o gasesc plina si atunci decid sa le arunc pur si simplu.
Recunosc ca uneori ar fi util ca inainte sa plec intr-un hypermarket sa am o idee despre preturile produselor si sa nu ma decid pe moment ce sa cumpar 🙂
Uneori ma uit pe cele puse pe clanta, mai ales daca anunta un restaurant dechis in apropiere.
Recunosc ca uneori ma uit pe pliante si ca sa imi dau seama daca mai am nevoie de ceva. Dar nu se intampla des. Nu pot zice ca ma atrage musai o culoare – dar clar daca stiu ca nu merg la Carrefour sau Billa ci am drum la Cora ma uit (eventual) pe pliantul de la Cora, nu si pe celelalte.
Eu primesc pliante numai de la hipermarketurile pe care le am in zona, si in general ma uit pe toate pentru ca vanez oferte. Uneori umblu cu decupaje din pliante in geanta ca sa stiu ce sa caut exact la raft. Arunc direct pliantele cu pizza pentru ca nu comandam niciodata pizza, pe cele cu saloane de frumusete pentru ca am salonul meu la care merg de ani de zile si nu l-as schimba, pe cele cu mesteri/zugravi, pe cele de la DOMO/Flanco pentru ca nu ma intereseaza electronicele, pe cele imobiliare si plicurile de la Provident plus corespondenta fostilor proprietari/chiriasi ai apartamentului 😀
Nu mă uit pe spam-ul din poștă, arunc direct tot ce primesc.
Nu le suport pur şi simplu. Şi cel mai crunt mă enervează când mă trezesc sunată la interfon să le deschid uşa ca să-şi vâre pliantele, pe care am văzut că oricum doar femeia care face curăţenie le strânge.
Ma uit pe toate pliantele primite din doua motive echivalente cu 2 perspective diferite: cea de marketer si cea de consumator.
Ma uit la tipul de oferta promotionala, daca e ceva nou sau “same old, same old”, apoi la un nivel al preturilor si nu in ultimul rand, ca si consumator pentru a vedea daca pot profita de o oferta.
Asadar nu le arunc si nu ma deranjeaza mai deloc spre deosebire de emailurile nesolicitate.
Mda, scuzati agresivitatea dar cred ca unii de pe aici sunt odrasle de bani gata, indobitociti care nu au muncit 1 zi in viata lor…. Pt cei care “eu nu iau flyere” ganditi-va ca: 1 dati de munca la un grafician; 2 dati de munca la o tipografie; 3 dati de munca la niste oameni care le impart.
Tot ce pot sa va doresc este sa munciti 1 zi in viata voastra superficiala in care va ganditi doar la voi si sa fiti dati afara de la munca pt ca a scazut volumul de comenzi sau … si mai rau … se inchide firma pt ca nu mai e profitabila. Asa ca… inteligentilor care defapt sunteti pitzi sau tzoparlani de mall… pe langa informarea care ti-o ofera un flyer pe un anumit target (chiar daca nu e targhetul vostru ca cei care produc flyere nu prea au magazine in Mall) ganditi-va ca prin faptul ca luati acel flyer oferiti locuri de munca si joburi pt cei mai putin norocosi care nu au avut norocul de a se naste in familii pline de bani.
Corect Rav Media.
Populatia este indobitocita in tara noastra.Am auzit multi fraieri care cred ca un pliant este gunoi 🙁 Ce prostie.
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