Zici ca vrei sa faci PR. Stii in ce te bagi?
|Am mai vorbit despre mirajul relatiilor publice din cateva perspective. Astazi insa o sa incerc sa clarific – de fapt sa mentionez direct – cateva “efecte adverse” care pot aparea si pe care multa lume nu stie ca trebuie sa si le asume atunci can incepe/vrea sa faca PR.
Activitati de rutina
Oricat de frumos suna strategiile de PR, oricant de interesante sunt evenimentele si campaniile tot exista si activitati care inseamna rutina. Si cam cu ele incepi. Esti pregatit sa faci baze de date cu jurnalisti? Esti pregatit sa dai n telefoane de confirmare a diverselor aspecte – participari la evenimente, adrese etc.?
Evenimente dar adio timp liber
Multi sunt atrasi de ideea ca vor lua parte la numeroase evenimente unde vor cunoaste multe vedete si o seama de persoane deosebite. E drept ca au lo9c multe astfel de evenimente, dar constientizezi ca participarea la ele inseamna adesea renuntarea la a petrece seara linistiti alaturi de familie si prieteni? La fel, daca vorbim despre evenimentele organizate, constientizati ca multe se fac in timpul liber – al altora – astfel incat oamenii sa poata participa?
Plafonare
Da, poti face multe lucruri in relatiile publice – insa la fel de bine si usor te poti si plafona. Un loc de munca unde sefii nu sunt deschisi spre idei noi sau unde nu exista buget decat pentru lucruri mici inseamna acelasi lucru facut constant. Sunteti pregatiti pentru asa ceva?
Weekenduri si seri la serviciu
Constientizati ca de exemplu a face PR in domeniul auto inseamna organizarea de roadshow-uri, de test drive-uri, porti deschise si multe alte asemenea minunate activitati dar care au loc in timpul liber si ca astfel veti ajunge sa nu mai aveti seri libere, weekenduri libere si ca oricum si in cursul saptamanii trebuie sa fiti la birou? Iar exemplul e doar pentru intelegerea fenomenului, nu inseamna ca in alte zone a face PR nu presupune acelasi lucru. Sunt putine locurile/agentiile/companiile unde omul de relatii publice nu e seara la birou alergand dupa un BT, discutand si negociind cu o tipografie, alergand sa ia tiparituri sau asteptand sa fie livrate etc. Sunteti pregatiti pentru asa ceva?
E foarte binevenit un astfel de articol pentru PR-isi aspiranti. O opinie personala ar fi ca daca intr-adevar iti place sa faci treaba asta iti gasesti pana la urma si putin timp liber printre obligatiile de serviciu.
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If you’re still on the fence: grab your favorite earphones, head down to a Best Buy and ask to plug them into a Zune then an iPod and see which one sounds better to you, and which interface makes you smile more. Then you’ll know which is right for you.
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This is getting a bit more subjective, but I much prefer the Zune Marketplace. The interface is colorful, has more flair, and some cool features like ‘Mixview’ that let you quickly see related albums, songs, or other users related to what you’re listening to. Clicking on one of those will center on that item, and another set of “neighbors” will come into view, allowing you to navigate around exploring by similar artists, songs, or users. Speaking of users, the Zune “Social” is also great fun, letting you find others with shared tastes and becoming friends with them. You then can listen to a playlist created based on an amalgamation of what all your friends are listening to, which is also enjoyable. Those concerned with privacy will be relieved to know you can prevent the public from seeing your personal listening habits if you so choose.
Hands down, Apple’s app store wins by a mile. It’s a huge selection of all sorts of apps vs a rather sad selection of a handful for Zune. Microsoft has plans, especially in the realm of games, but I’m not sure I’d want to bet on the future if this aspect is important to you. The iPod is a much better choice in that case.
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