Hamburgeri cu text in Braille din seminte de susan

Loredana | 17 January 2012 | Marketing, Media | 20 Comments

Agentia Metropolitan Republic in Johannesburg a venit cu o idee inedita pentru cei de la restaurantul Wimpy din Johannesburg, Africa de Sud. Burgeri care au pe ei texte in Braille (despre acele produse) pentru nevazatori, texte scrise cu seminte de susan.

Au fost creati 15 astfel de “Braille Burgers” oferiti apoi in 3 dintre cele mai mari institutii dedicate oamenilor cu probleme de vedere. S-au filmat reactiile acestora si materialul a devenit apoi viral. Wimpy spune ca a ajuns la 800.000 oameni cu probleme de vedere, prin intermediul social media, cu acesti burgeri. Cititi materialul pe Creativity online.

imagine si info via Adage

Cum vi se pare ideea?

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20 Comments

Alexandru Petras 17 January 2012

pt mine e geniala … ideea este sa-i intrebam pe nevazatori cum li se pare … nu crezi?
Loredana 17 January 2012

Avand in vedere ca le-au fost filmate reactiile si ca s-a dat acel video, eu zic ca e de bine. Mi s-a parut insa o idee care merita a fi mentionata (chiar daca mai era un post pe ziua de azi si el interesant, zic eu).
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