Cosmote Romania si un spot reusit de sarbatori
Dupa reclama cu fluturii – care, stiu, a nascut o seama de dezbateri si a fost acuzata ca a fost copiata – iata ca operatorul de telefonie mobile Cosmote lanseaza un nou spot de impact, cu poveste.
Spotul poveste de Craciun este unul reusit caruia cu siguranta putini ii pot rezista. Atmosfera este placuta – avem o casa, iarna, un tata care le spune povesti copiilor ajutandu-se de imagini si informatii gasite cu ajutorul smartphone-ului online. Astfel se promoveaza si dispozitivul, dar si serviciile Cosmote – delicat si frumos. BRAVO! Fara exagerari. De impact.
Evident largirea cadrului si remarcarea lacrimilor din ochii tatalui imobilizat in carucior, copilul care se trezeste un pic si, ca orice copil care isi iubeste parintii, spune ca va inventa el ceva sa poata si tatal sau sa ajunga sa vada aurora borealis – sunt de asemenea de impact. O poveste reusita transpusa intr-un spot de impact.
In concluzie, imi place aceasta reclama si modul in care se face promovarea: discret. Voua?
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