Femeile domina retelele de socializare, cu o singura exceptie [#Infographic]
Ca femeile petrec mult timp in cadrul social media nu mai este un secret. Pentru cei care lucreaza in marketing, acesta este un aspect important, intrucat strategiile inglobeaza astfel de detalii. Un infographic interesant, realizat de Alex Hillsberg si David Adelman, ne arata procentele in care diversele retele sociale sunt utilizate de barbati si de femei, iar rezultatele sunt interesante: femeile domina social media, cu exceptia LinkedIn.
Diferenta cea mai mare intre numarul barbatilor si cel al femeilor care utilizeaza o anumita retea se inregistreaza in cazul Pinterest – 33% femei, 8% barbati.
In ceea ce priveste procentajul barbatilor si al femeilor din SUA care utilizeaza retelele sociale de mai multe ori pe zi, 30% sunt femei, 26% barbati, ceea ce arata ca avem o diferenta destul de mica intre genuri.
Interesant este insa ca femeile au iesit pe primul loc la toate elementele care tin de interactiunea lor cu marcile si tot femeile sunt pe locul intai cand vine vorba despre consumul de stiri in cadrul social media.
Alte informatii interesante va las sa descoperiti din infographicul de mai jos realizat pentru FinancesOnline.com. Click pentru o dimensiune mai mare / Click on the image for a larger size.
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