Reclama controversata si analizata: Veneris se foloseste de Eminescu
Am un subiect pe care nu stiu exact de unde sa il apuc pentru ca sunt mai multe unghiuri care merita sa fie luate in calcul. Pe scurt, un hit pentru autotestare BTS (boli cu transmitere sexuala) se foloseste de o poza foarte cunoscuta a poetului nostru Mihai Eminescu.
Dupa cum vedeti, in acest moment sunt 125 de share-uri si o sumedenie de comentarii. Daca veti avea vreme sa le cititi pe toate – le gasiti pe pagina lor oficiala – o sa vedeti ca sunt si pro si contra. Mai mult, unele dintre primele comentarii ii feiicita pe cei care au realizat campania pentru buzz-ul generat, pentru cat de multa valva s-a facut imediat cu privire la aceasta campanie si la produs.
Si aici ajungem la vestita dilema: bad publicity is good publicity? Chiar nu este important daca, din numarul total de share-uri si, mai important, de articole publicate si reactii generate, cele mai multe sunt negative? Conteaza mai mult ca s-a scris mult si ca produsul a ajuns sa aiba imediat notorietate?
Sau conteaza mai mult aspectul etic si bunul simt? Este de bun augur o asemenea asociere, reducerea unui autor extrem de prolific si a unui om extrem de inteligent – sa nu uitam de poezii, da, dar sa ne gandim si la articolele cu analize politice de pilda – la o problema de sanatate? Sa nu se tina oare deloc cont de tratamentele disponibile in acel moment fata de cele existente acum, ca de altfel si de mijloacele de protectie care puteau fi folosite atunci fata de cele de acum?
Da, recunosc, nu imi place aceasta asociere. E ca si cand o agentie/o persoana ar avea multe reusite – campanii premiate, de impact etc. – si un minus in viata reala (indiferent care), iar lumea ar scoate in fata fix acel minus, lasand in spate orice realizare a respectivei agentii/persoane.
Voua cum vi se pare campania? Cum ii masurati succesul? Cat de corect e sa te folosesti de persoane cunoscute pentru a te promova?
Ca mica mentiune: este bine ca se promoveaza asemenea teste, ca se incearca educarea oamenilor in aceasta directie. Si da, este o zona mai dificil de promovat, dar parca am fi putut avea parte de alte vizualuri. In sfarsit, Doru mi-a spus ca au fost rugati sa retraga afisul, dar nu au facut-o. Gasiti articole pe subiect si la Doru, Ruxandra si pe TVdece.
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Hands down, Apple’s app store wins by a mile. It’s a huge selection of all sorts of apps vs a rather sad selection of a handful for Zune. Microsoft has plans, especially in the realm of games, but I’m not sure I’d want to bet on the future if this aspect is important to you. The iPod is a much better choice in that case.
I’ll gear this review to 2 types of people: current Zune owners who are considering an upgrade, and people trying to decide between a Zune and an iPod. (There are other players worth considering out there, like the Sony Walkman X, but I hope this gives you enough info to make an informed decision of the Zune vs players other than the iPod line as well.)
Apple now has Rhapsody as an app, which is a great start, but it is currently hampered by the inability to store locally on your iPod, and has a dismal 64kbps bit rate. If this changes, then it will somewhat negate this advantage for the Zune, but the 10 songs per month will still be a big plus in Zune Pass’ favor.
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This is getting a bit more subjective, but I much prefer the Zune Marketplace. The interface is colorful, has more flair, and some cool features like ‘Mixview’ that let you quickly see related albums, songs, or other users related to what you’re listening to. Clicking on one of those will center on that item, and another set of “neighbors” will come into view, allowing you to navigate around exploring by similar artists, songs, or users. Speaking of users, the Zune “Social” is also great fun, letting you find others with shared tastes and becoming friends with them. You then can listen to a playlist created based on an amalgamation of what all your friends are listening to, which is also enjoyable. Those concerned with privacy will be relieved to know you can prevent the public from seeing your personal listening habits if you so choose.
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If you’re still on the fence: grab your favorite earphones, head down to a Best Buy and ask to plug them into a Zune then an iPod and see which one sounds better to you, and which interface makes you smile more. Then you’ll know which is right for you.
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