A vazut-o cineva pe Paula, animalul care face pudding cu pete?
Am vazut acum ceva vreme in Herastrau o copilita ce credea ca veveritele mananca “nuci cocos, alune, cocos” (din pacate am auzit-o si vazut-o eu, nu mi-a povestit cineva).
Initial m-am gandit la bunicii ei si la parintii care nu i-au explicat ce mananca o veverita si mai ales diferenta intre nuca obisnuita si nuca de cocos.
Acum ma intreb ce vor invata copiii – si ce invata ei de la televizor. Ati vazut noua reclama la Paula de la Dr. Oetker? Paula este o vaca. Paula face – conform reclamei filmata in alta tara si dublata aici – pudding cu ciocolata, cu pete.
Ori eu am invatat prost si am vazut prost – respectiv ca o vaca da lapte si e alb – ori… au evoluat vacile – ori e vorba despre un mutant (care e clar ca da o cantitate de lapte – pudding cu pete enorma ca sa ajunga peste tot in lume).
Nu am nimic cu creativitatea. Nu am nimic cu reclamele din alte tari – daca asa considera compania ca e mai bine. Dar cred ca se putea gasi o solutie mai buna. Asa cum avem tot soiul de oameni care asculta manele pentru ca au vazut ca-s promovate la TV si ca ii vad mereu pe manelisti, si mai nou chiar multi copii nu mai vor la scoala, ci vor sa se faca manelisti, tot la fel ma intreb ce invata copiii si ce vor intelege ei. Ca e o budinca buna si cu ciocolata e foarte posibil (Dr. Oetker ofera produse de calitate). Cum ramane insa cu reclama si mai ales cu impactul acesteia mai ales asupra copiilor? Poate duce aceasta reclama la reactii adverse: din cauza ei sa nu fie cumparat produsul – cum se intampla in alte cazuri – inclusiv in alte domenii, ex. Aviva?
Insemnari similare
Nu stiu daca reclamele pentru “Paula” vor avea reactii adverse. Cert e ca provoaca multa confuzie. Or, un brand confuz nu prea are sanse sa intre in mintea consumatorului.
e o vaca suprarealista, cum la fel de suprarealista e viata noastra, si din ce in ce mai putin suprarealiste, visele noastre, pl;ine de o buna bucata de vreme de scenarii extrem de reale despre cum sa il punem la punct pe colegul/primarul/parlamentarul/inglazirea globala, sau alte nascociri ale realului pe care nu le mai putem gestiona intr-o realitate cu vaci baltate care dau lapte cu stafide sau nuci. Termenii si limitele realului s-au dus naibii, nici pagina asta in care scriu eu despre real, sa fim seriosi, nu prea e reala, prietenia noastra de pe mess, si ea ciudata, vorbim, ne confesam oamenilor pe care ii avem in lista de mess, si ne intoarcem sufletele pe dos, si poate ca ii intilnim aievea pe strada, trecem pe linga ei si nu ii salutam ca nu prea stim cum arata, ID-ul lor nu este recognoscibil, ID-ul nu are o fata, nu are o statura… Trecem pe linga prietenii nostri virtuali, asa cum poate trecem pe strada pe linga un hot neprins, pe linga un geam facum farime, pe linga povestile reale pe care nu le cunoastem pentru ca noi ne ocupam timpul cu cele virtuale. Vaca paula este un simptom, definit in cazul de fata de un creator nu tocmai inteligent, sau, sau cel putin in grava pana de inspiratie, care ne aminteste ca realitatea e meschina, nu trebuie sa o mai stapinim, genereaza cosmaruri si terbuie filtrata prin vise. Uneori proaste…
si doamne, era sa uit! Ce mama dracului inseamna in limba romana “pudding”?, doamne iarta-ma! O fi desueta si romaneasca si sincera BUDINCA????
Din seria “veverite – nuci de cocos”: am citit undeva ca multi copii din Germania au convingerea ca vaca este un animal alb cu pete mov…
Poate stiai asta….circula de mult povestea. Dar e trist ca s-a ajuns la asa ceva.
Impactul reclamelor obsesiv prezente la tv, afecteaza cu siguranta perceptia copiilor asupra realitatii. Daca nu le explica nimeni ce si cum vor ramane influentati pana vor descoperi singuri adevarul. E posibil ca unii sa nu-l descopere niciodata, singuri. Altii, mai isteti, vor reactiona din start cu intrebari, la care vor primi raspunsuri, sper.
mare prostie a facut ala care o pun numele de paula;nu s-au gandit ca sunt pers pe care le cheama paula?oare ganditiva ce reactie vor avea?mai mult ca sigur nu vor rade;Dr. Oetker poate sa se astepte la ce e mai rau
…. pfff … cea mai tampita reclama pe care am vazut-o pana acum !! … am aflat o noutate ” exista vacutze care se numesc ” Paula ” . Devil are mare dreptate …. Dr Oetker sa se astepte la ce este mai rau 😉 din partea celor care poarta numele Paula.
Sunt fff ofensata de noua voustra denumire. Ma cheama Paula si nu ma vad deloc in reclama voastra. Cred ca ar fi bine ca noi toate cele cu numele Paula sa-i dam in judecata pe cei de la otker. Vacile romanestei se numesc :Joiana,Martica… dupa ziua saptamanii in care sa nascut.
Au dreptate cei dinainte trebuie sa ne unim cumva toate cele cu numele Paula si sa-i punem cumva sa schimbe prostia aia
sunteti cu totii dusi…….rau cu pluta…………mie imi plac moolt produsele de la oetker nu conteaza numele ci compozitia 😉
Nu cred ca e cazul sa trecem la insulte. Traim totusi intr-o tara in care libertatea cuvantului este garantata – si in care lumea are dreptul sa isi exprime opiniile.
Intr-adevar produsele sunt bune – lucru specificat chiar in textul insemnarii. Aici e vorba insa si de alte elemente care au importanta lor in momentul achizitiei unui produs.
cam tarziu reply-ul meu … nevermind …
mie mi-e greu sa inteleg reclamele traduse just like that (mot-a-mot). oamenii aceia care fac asta nu se gandesc la diferentele culturale dintre tari?
un slogan, text sau orice suna altfel si este perceput diferit in alte limbi. ar trebui sa traduca si “just do it” sau “persuit of perfection”… penibil oricum
completare … dimineata am vazut reclama de la coca cola “it’s for you” tradusa …
ce-i drept…ma enerveaza:)))imi canta prietenele toata ziua”paula e vakuta ce nu face doar muu…e paula cu okelari!!”…mai ales ca trebuie s port si ochelari..nu inteleg alt nume n-au putut pune:)))foarte tampita reclama…orikum produsu e bun…
Sunt fff ofensata de noua voustra denumire. Ma cheama Paula si nu ma vad deloc in reclama voastra. Cred ca ar fi bine ca noi toate cele cu numele Paula sa-i dam in judecata pe cei de la otker.
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