Seriile de reclame – analiza la nivel de text – o noua provocare
Este foarte probabil ca, daca v-ati uitat intentionat ori din greseala la calupuri publicitare, sa va amuzati uneori remarcand alaturarile inedite de reclame.
Nurofen – raceala si gripa
Sa le aduc cate un Danonino.
Danette…Danone
Pentru efect maxim incercati si Varixinal gel.
la un film:
ingerasii… (final generic)
Suntem microbi cu mic, cu mare
Murdarim totul in cale (Domestos)
Si… ca sa incheiem apoteotic:
Varixinal, o adevarata usurare pentru picioarele tale!
Iti place sa faci schimb? (Hochland)
Evident exemple precum acestea mai sunt. Si au fost. Si probabil vor mai fi.
Auzisem acum ceva vreme de un departament la Universitatii PRO in care specialistii de achizitie media vor invata mai multe.
Poate ca nu ar strica si o gandire a calupului publicitar din aceasta perspectiva: a trecerii, la nivel de text si poate chiar imagine si sunet, intre reclame. Pentru ca impactul (tuturor) sa fie mai bun.
Insemnari similare
2 copii, un baietel si o fetita, stau de vorba in camera:
B: ce o sa-i ceri lui Mos Craciun anul acesta?
F: o papusa Barbie. tu?
B: un Tampax
F: ce e ala?
B: nu stiu…dar am vazut la televizor ca poti sa inoti, sa te plimbi, sa te distrezi, sa faci ce vrei tu ..fara ca nimeni sa isi dea seama.
🙂 🙂 🙂
apropo de textele din reclame…….
The Derby war, Yaya Toure knee score, Aguero plum to open two degrees, Negredo two assists, Navas right-sided over Manchester United also serve a assists, Nasri in addition to their own goals, invigorated the team’s offensive
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