Interesantul pix-seringa sau despre cum daca se vrea, se poate!
|Din motive de raceala, am ajuns la farmacie. Si cum afara ploua nu m-am dus departe. Asa ca am ajuns la o farmacie pe Calea Calarasilor, o farmacie ce nu face parte din niciun lant foarte cunoscut sau promovat.
Nu am lasat o suma mare de bani pe medicamente. Fiind insa perioada sarbatorilor si final de an, cei de la farmacie au pus in punga cu medicamente si un pix si un calendar pe 2009.
Calendarul micut, simplu, cu o urare specifica unei farmacii: “Farmacia BIOSPECTRUM va doreste SANATATE si SARBATORI FERICITE!” nu se evidentiaza prin elemente speciale. Este insa unul util si reprezentativ pentru farmacie.
Ceea ce insa impresioneaza este ideea pixului…. seringa. Un pix ce scrie foarte bine, personalizat (numele farmaciei apare izibil pe pix) si un pix ce atrage, inedit.
Si el legat de specificul farmaciei, iata ca un pix (pana la urma nu o investitie de proportii asadar) aduce in atentie o farmacie. Intr-o perioada in care multi incearca sa gaseasca acel cadou potrivit, nici scump, care sa nu lase insa impresia nici de ieftin, iata ca farmacia in cauza a reusit acest lucru.
Cine spunea ca trebuie sa fii mare si neaprat cu resurse enorme de marketing pentru a atrage sau pentru a realiza ceva?!?
Iata si doua poze cu pixul in cauza. Click pe poze pentru a le vedea mari. Cum vi se pare ideea?
mi se pare supertare ideea aceasta.
Cu drag, Geanina
Eu sti la ce ma gandeam Loredana … apropo de farmacii … mi-ar place sa vad farmaciile ca ofera in plasa aia cu medicamente si un pachet de servetele nazale gratuit dar care sa fie personalizat. Ma gandesc eu ca nu e o mare investitie nici in servetelele aste … si ar prinde mesajul pentru ca este un sezon rece. 🙂
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O idee iata, foarte buna – poate o vor pune in aplicare unii. Mai ales ca intr-adevar ar fi utile… macar parfumate sa fie!
Si da, idei se pot gasi si pot fi lucruri cu adevarat utile – important este, ca de obicei, sa se vrea.
Exemplul de astazi e menit a sublinia tocmai acest aspect, alaturi de faptul ca nu trebuie sa fii neaparat mare ca sa faci ceva de impact (sau ca poti sa fii mare si sa nu faci mare lucru…).
ca orice idee, nu poate satisface pe toata lumea… de exemplu pe mine nu m-ar incanta sa am un pix care ma duce cu gandul al spital (dar, posibil, asta m-ar face sa-mi amintesc si mai rapid de la ce farmacie am primit acel ciudat obiect, deci unul din scopurile lor ar fi atins).
dar ce e sigur e ca capacitatea de a experimenta lucruri noi nu are nicio legatura cu marimea organizatiei 🙂
Intr-adevar asocierea poate sa nu fie placuta pentru cei ce au experiente cu spitalele de la noi… Pe de alta parte… iti poate aduce aminte si sa ai grija de tine cat mai mult ca sa eviti sa ajungi in spitale. Mai mult, un copil de exemplu se poate obisnui cu el, il poate vedea ca pe o jucarie, si poate sa nu mai fie asa de stresat cand merge la doctor.
Cert este si faptul ca e un cadou ales interesant de o farmacie – e reprezentativ.
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Daca nu mi s-ar face rau cand il vad, ar fi chiar interesant. Anyway, de original, e FOARTE original.
Insa ideea cu copiii mi se pare putin cam periculoasa, in contextul in care drogatii folosesc seringi si le lasa aruncate apoi prin scarile blocurilor, prin parcuri etc… Daca copiii s-ar obisnui prea tare cu ideea, ar putea fi mai usor atrasi spre “joaca” cu drogurile de cei mari si fara constiinta… nu stiu…
Pe copii ii faci usor sa NU se teama de doctori si injectii, daca nu-i sperii de mici cu “vine nenea doctoru sa-ti faca injectie daca nu esti cuminte!”… Eu mi-am educat copilul fara teama de injectii, ci dimpotriva, i-am dat incredere in el ca el “e balbat’ 🙂 si ca injectia il apara de boli si NICIODATA nu i-a fost frica… Trebuie sa ajunga sa se joace chiar cu ideea de “piscatura de tantar” si sa se simta mai puternic ca ea… si in permanenta sa fie calm si sa ingane o melodie care-i place… si functioneaza, believe me 🙂
Totul tine de educatia de acasa… de increderea pe care o inoculam copiilor de mici in ei insisi si de comunicarea pe care o avem cu gradinita / scoala… 🙂
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Intotdeauna totul tine de educatie! La fel si elementele ce tin de medical in fond sunt multi copii ce primesc truse de doctor cu toate ustensilele – mici fiind – si se joaca!
Evident ca orice idee poate starni aprobarea unora si critica altora – in functie de asocierile facute. Si, asa cum ziceam, avand in vedere spitalele si sistemul nostru medical… e clar ca asocierea poate sa nu fie placuta.
Insa putem scoate din contextul acesta ideea si aprecia originalitatea. Cel putin eu asta am facut.
Ca mica precizare am avut deja cateva persoane care mi-au cerut adresa farmaciei in cauza – vor si ei un pix ca acesta!
Ultimul post al Loredana: Interesantul pix-seringa sau despre cum daca se vrea, se poate!
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