Whiskas – foarte buna comunicare
|Pisica este un animal iubit de foarte multi. Poate fi crescuta cu usurinta si la bloc.
Un animal inseamna insa si responsabilitate. De o pisica sau un motan trebuie sa ai grija sa aiba tot ce ii trebuie. Si un element important este desigur mancarea. Sunt multe marci pe piata, oferta fiind bogata. Cum faci asadar sa iti castigi noi clienti si sa ii pastrezi pe cei existenti? Simplu: comunici eficient. Creezi relatii. Te implici.
Whiskas face asta de ceva vreme. Nu e un post in care sa le fac reclama. Tin sa subliniez insa ca in timp au realizat campanii de comunicare si de informare. Ca toti cei aflati in baza lor de date primesc periodic pliante. Uneori si testere pentru noile sortimente lansate. Accentul se pune indeosebi pe cei ce au puiuti in anumite perioade. In altele pisicutele mature sunt in atentie.
Am primit saptamana trecuta de la ei inca un pliculet. Inauntru mi-a luat ochii ceea ce parea a fi o brosura, dar e de fapt un carnetel pe care il poti pastra in geanta si nota ce apare la un moment dat, sau poti completa cu date diverse. Am admirat coperta:
Si am si de ce – ca doar unul dintre motanii mei, BGZY, este precum “purtatorul de imagine” Whiskas.
Am deschis apoi carnetelul (asa am si aflat ce este 🙂 ) si am citit legile Whiskas. Am zambit si mi-am dat seama ca ele sunt scrise de persoane care au intr-adevar animale si le si iubesc, le acorda atentie si le inteleg. Cum altfel puteti explica existenta unor legi exceptional alese precum:
Poti sa inveti o pisica sa faca ce vrea ea.
sau
Pisica nu cere niciodata; ea doar pretinde.
sau extrem de bine aleasa:
Orice loc este un potential culcus.
Si cum Oamenii nu au pisici; pisicile au oameni, va las sa descoperiti adevarul acestor legi alaturi de una dintre fiintele foarte dragi voua (celor ce aveti sau le iubiti).
O comunicare emotionala de succes.
Si Mitsubishi era precum pisoiasul Whiskas cand era mic. Acum albul a devenit ceva mai cafeniu.
De acord pentru Whiskas, mesajul e credibil, e clar ca stiu pisicile si stiu multe si depsre proprietarii acestora.
Apropo de motanei si pisicute e un banc:
Dogs come when you call them. Cats take a message and get beck to you when they have time.
A, si mai era si cel cu…
CAINELE: Tu imi oferi adapost, ma hranesti, ma mangai si ma alinti. TU esti Dumnezeu.
PISICA: Tu imi oferi adapost, ma hranesti, ma mangai si ma alinti. EU sunt Dumnezeu.
Da, sunt multe 🙂 – doar ca uneori nu cu adevarat reale. Unii spun ca pisicile nu sunt credincioase. Eu pot dovedi ca sunt credincioase (si sunt sigura ca si altii). Pana la urma totul tine si de cum cresti animalul si de cum te porti cu el. E insa valabil si pentru copii – de aceea din pacate avem o gramada de mitocani in devenire pe strazi.
frumoasa asta cu oamenii nu au pisici, pisicile au oameni:)
Apropo de Whiskas… Diupa cele scrise de tine ma simteam doritoare sa intru pe lista lor de mailing, mai ales ca Mitsubishi se considera nehranit daca nu are uscatele de la Whiskas (desi e ditamai handralaul prefera Junior), am intrat pe site, am completat formularul de inregistrare, am dat “trimite” si mi-a afisat: nr. de telefon mobil este obligatoriu. Cum numarul era introdus, am incercat trimiterea din nou. Acelasi mesaj. Am reintrat in sectiune si am cmpletat din nou toate datele. Am dat trimite. acelasi mesaj. am repetat experienta. Din nou acelasi mesaj.
M-am lasat pagubasa.
O morala trebuie sa fie si in povestea asta.
Si el, Brutus? :))
Si ai mei prefera Junior (dar conserva, uscatele mananca si de senior).
Da, si in timpul concursurilor online mai aveau probleme – mai ales de fapt de browser. Am constatat ca uneori merge sa trimiti date din Internet Explorer (o amica a mea) pe cand la alta a mers Firefox-ul (la niciuna nu mergeau ambele variante).
va salut.
imi puteti spune, va rog, ce rasa este pisicuta din reclama de la whiskas?
multumesc mult.
Din cate stiam rasa este “bengaleza”. Altii o numesc europeana. Probabil ca depinde de unele trasaturi care scapa ochiului unui neprofesionist.
Silver Tabby?
Pentru ca n-am fost prea explicita in commentul precendent (graba, bate-o vina:) ), revin cu o completare: Silver Tabby este rasa pisicutelor din reclamele Wiskas.
Rasa se numeste british short hair, iar culoarea este silver tabby!!
Si mie mi-a luat ceva timp sa aflu, iar dupa vreo 2 ani de cautari am si gasit o pisicutza superba!!! E rasfatata casei si ea stie asta…
Pisoiul meu e criminal, cel mai tare pisoi din lume, am o poza cu el la mine pe blog
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