Having connections is not enough
Unfortunately lately i keep seeing companies owned by people who are convinced that having some relations means business success.
I see people investing money in parties for friends thinking that it is enough. Afterwards they realize that this friends aren’t the expected customers, and that they don’t bring more customers (as expected by the owners and as promised by friends).
After having spend all the money available this people think about a collaboration with a PR and/or advertising company. They realize they need promotion, communication, a viable image and PR strategy and professionals to implement it. In this stage however everything is more difficult for the PR firm as well. The budget is not so big (if there is any). Moreover the owners present their “accomplishments” and the fact that they have connections. And since that didn’t bring result they aspect you to make wonders with few money and in a very short period of time.
As conclusion: PR and communication is not a last resort for success. PR does not bring results over the night. PR is not free. You must begin a business relation with a public relation agency right from the business’ beginning.
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cine te-a suparat asa tare?
🙂
cred ca nu e neaparat vorba despre o suparare, ci despre o constatare. Serios. Am avut clienti din aceasta categorie (a celor care au zis ca daca ei dau petreceri si isi invita prietenii din zone multiple, oameni cu bani de altfel, totul o sa mearga struna). Nu a fost asa, iar ceea ce s-a facut la nivel de PR a fost mult mai putin decat s-ar fi putut face (din cauza bugetului mic), si a trebuit sa aduca rezultate intr-un timp cat mai scurt – ca deh apelarea la PR s-a facut in ultimul ceas.
Vorbeam chiar azi cu niste prieteni si in discutie iar a venit acest subiect – chiar cu exemple elocvente si din domenii diverse. Constat iarasi ca desi avem asociatii si evenimente, PR-ul pentru PR tot se pare ca nu da rezultate. E-adevarat ca marile companii cunosc ce si cum cu PR-ul. Pacat insa ca cei mai mici – care sunt insa multi si de unde e o adevarata sursa de clienti – nu toti sunt constienti si inca mai intreaba: dar ce e aia PR, de ce am nevoie, cum adica nu vinde, cum adica nu-s rezultate peste noapte, cum adica sa dau bani pe imagine etc.
Incerc insa, asa cum pot, la un nivel mai mare sau mai mic sa subliniez inca o data faptul ca relatiile nu garanteaza succesul. Cred ca esti de acord cu mine si ca mai sunt multi altii 🙂
Sunt de acord cu tine …
Partea cu PR pentru PR nu o sa se intample pe la noi prea curand. Daca ai observat agentiile de publicitate incep sa isi fac departament/firma de PR, iar casta publicitarilor, mult mai dezvoltata si mai veche este mult mai bine organizata, asociatii diverse, evenimente si festivale diverse intinse pe tot anul, plus doua-3 scoli: IAA, Leo Academy, etc.
Pe de alta parte, chiar zilele astea faceam o “scanare” si am indentificat pe putin 20 de noi potentiali clienti neatinsi de nicio agentie. Deci ar cam fi de toate pentru toti…
Mai nasol e ca trebuie sa ii explici ce e cu relatii publice si de ce brandurile se construiesc totusi prin PR si nu advertising…
Deh, probleme de cand lumea…o sa se rezolve candva…sooner or later… 🙂
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