Campania McDonalds – produse naturale si vizita in “partea nevazuta”
Sunt unele persoane care asociaza McDonalds cu Fast Food si mancare nesanatoasa. Din acest motiv nu se incurajeaza mancarea produselor acestei companii.
Constienti probabil de aceasta perceptie, in zilele acestea McDonalds au o campanie “Adevarul despre produsele McDonalds” (si aici urmeaza produsele lor specifice: cartofi prajiti, Chicken McNuggets, carnea din hamburger etc.).
Au facut un pliant – format patrat, 4 pagini – 2 le observati in poza de mai jos (pentru marime “naturala” click pe poza), iar pentru cealalta parte a pliantului le puteti vizita sediile.
McDonalds-ul comunica asadar ca produsele sunt naturale si sanatoase. Incearca sa isi creeze o altfel de imagine: nu mai sunt promovate doar salatele ca fiind naturale, ci s-a trecut si la alte produse. Fireste, mai conteaza si ce contin sosurile si celelalte ingrediente, insa in momentul de fata McDonalds incearca sa convinga lumea ca produsele sunt naturale (ca atare nu un pericol pentru copii si oameni).
Mai mult programul are si o componenta care le permite accesul tuturor in “partea nevazuta a restaurantelor”.
Daca vorbim despre paralele si la nivel de imagine si marketing nu putem sa nu ne intrebam daca agentia care le-a propus acest program, acum, nu este cumva cea care i-a propus si companiei Danone sa realizeze campania (ce a inclus machete si reclame TV si spoturi) “Adevarul despre produsele Danone”, campanie ce continua acum cu o asociere de imagine cu Teo Trandafir si cu Ziua portilor deschise. Si daca nu e aceeasi agentie, oricum prea seamana campaniile.
Oricum o initiativa inedita intr-o perioada de post (al Craciunului). O initiativa ce doreste sa promoveze exact opusul celor crezute despre produsele McDonalds. Va avea ea oare succes? Va fi intampinata cu scepticism? Ati mers de curand in restaurante? Ati vazut campania – ce parere aveti?
Later edit: intr-un ziar din aceasta saptamana am remarcat o reclama – integrata in campania McDonalds. De asemenea fiecare tava pe care se ofera meniurile lor contine si un calendar mic pentru anul viitor, evident personalizat cu aceasta campanie.
Insemnari similare
Am vazut campania celor de la McDonald’s si cred ca se cerea o astfel de miscare din partea lor avand in vedere suspiciunile care planeaza asupra produselor McDonald’s. Recunosc ca pe mine nu ma conving, dar cu eforturi sustinute, cine stie…
Referitor la Danone… situatia e oarecum aceeasi, dar e chiar enervant tonul fals al lui Teo … nu pare deloc veridica reclama, ca de altfel toate reclamele Danone.
La multi ani!
Sa fii fericita si implinita in plan sentimental si profesional…
Pupici.
Sper ca ai petrecut bine…
Multumesc frumos pentru urari Ellaida 🙂 O supriza frumoasa 🙂
McDonalds are nevoie de o schimbare si asta ii impinge spre o astfel de campanie. Momentul ales mi se pare ca nu este prea relevant (postul Craciunului), pentru ca restaurantele nu practica o cultura sezoniera pregnanta. Insa am impresia ca nu se vor opri aici, deoarece au nevoie de mult mai mult/e. Campania aceasta este doar o continuare a celei incepute pe 11 mai si vizeaza marirea profitului odata cu cresterea increderii populatiei. Sunt tare curios ce va urma.
La un moment dat poate se va intampla si in Romania ce s-a intamplat in Marea Britanie atunci cand incasarile gigantului au inceput sa o ia serios la vale…
Si inca ceva: din cate am citit eu, McDonald’s lucreaza in Romania cu agentia de publicitate DDB Bucharest, biroul din Romania al agentiei DDB Worldwide.
Oricine poate realiza un pliant in care sa povesteasca despre naturaletea produselor sale. Intr-adevar, din partea McDo, ca actiune strategica, initiativa este binevenita. Destul de multi pseudo-sceptici pot fi convinsi cu astfel de tricks. Eu insa nu voi putea avea niciodata incredere in McDo. Am auzit si citit prea multe. De vazut nu am prea vazut pentru ca evit localurile de gen.
lucrez in mcdonalds in cipru.si eu lucrez in mc,tot in cipru.
in tara se organizaza “?
u
idiyfiuetururi de tejghea”yfk/fkl;dl;kwewl prostilor.o sa muriti daca mai mancati big mac-uri ca porcii.nu va ajunge un mc puisor????????si noi o sa murim de atata mancare de la mc dar nune mai vaitam atata.prostilor……
a dorim o zi buna
am lucrat si eu in Mc, aproape 3 ani, iar campania cu “portile deschise” nu e tocmai noua…in restaurante existau de ceva vreme invitatii (la standul de ziare) cu mesajul vino in culisele Mc Donalds; au fost organizate astfel de tururi de restaurant cu familii, clase de elevi sau liceeni, grupuri de prieteni. Doar ca pana in prezent nu a fost promovata ideea…
ee si ce si eu lucrez la mac don in cipru si nu am probleme in privinta produselor in plus mau si facut manager
Cancer se face si de la cartofi prajiti. Stiati?
Cancerul se poate face si de la stres, si de la produse naturale – cauzele sunt multe si nu trebuie sa ne uitam doar la fastfood ca sursa pentru aceasta boala. Euri si multe altele potential cancerigene sunt prezente in aproape orice moment al zilei pe langa noi si cu greu pot fi evitate.
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