Reputatie online – creare, intretinere si aparare
Mediul online ofera posibilitatea oricui sa isi exprime parerile (cu cateva exceptii in anumite culturi si tari). Sa vorbim insa despre majoritate. Ne putem exprima idei, pareri, putem lauda, putem critica obiectiv sau subiectiv. Oricine vrea poate insa arunca cu noroi – cu sau fara baza reala.
Se ajunge astfel in situatia de a cauta permanent noile lucruri aparute online despre o anumita persoana, directorii companiei, organizatie in sine astfel incat sa existe o viziune de ansamblu asupra celor spuse.
Creare reputatie – evident ca orice are legatura cu a crea implica efort, creativitate. Se poate colabora cu unele agentii specializate pe comunicare online – care sa identifice toate elementele utile intr-o anumita situatie si sa propuna strategii viabile pe care sa le si implementeze. Pot exista si persoane in cadrul companiei care sa se ocupe de reputatia companiei sau a unor membri ai sai in zona online. Desigur ca orice se creeaza trebuie intretinut cu grija si atentie, ca orice imagine online trebuie gestionata in timp si ca lucrurile comunicate online trebuie sa fie in deplina concordanta cu realitatea si cu reputatia construita prin “mijloace traditionale”.
“Cele bune sa se adune, cele rele sa se spele” se spune, insa online cine “curata” reputatia atunci cand apar informatii negative online?
Evident au aparut companii care se ocupa de acest lucru. Puteti citi un articol interesant pe tema chiar in editia de astazi a ziarului Cotidianul, in articolul Spalatorii reputatiilor pierdute pe net. Dupa cum usor se remarca strategiile de aparare a imaginii sunt diverse: unii ii contacteaza pe cei ce au scris “de rau” si ii roaga sa inlature acele insemnari (daca sunt bloggeri); altii creeaza o adevarata panza intre linkuri cu elemente si informatii, comentarii pozitive – pentru ca informatia negativa sa fie impinsa in paginile urmatoare atunci cand se cauta ceva pe Google.
Este important fireste ca inainte de a accepta un caz sa se verifice daca nu cumva acele lucruri mai putin pozitive sunt reale – situatie in care nu ar fi etica preluarea cazului – asa cum mentiona chiar un reprezentant al unei companii (care spunea ca au mai multe cazuri pe care le refuza in comparatie cu cele pe care le accepta).
Costurile apararii reputatiei online sunt destul de ridicate – si implica unele campanii pe mai multe luni. Sistemul de tarifare difera de la o companie la alta in functie de modalitatea de aparare stabilita ca procedura interna (fiecare cu plusuri si minusuri).
Cei de la astfel de companii se numesc noii PR-isti – tinand cont probabil de impactul pe care il are o informatie mai putin buna aparuta online. Desigur ca rolul lor este important – insa de asemenea sigur ca “PR-istii traditionali” nu vor disparea. Evident de asemenea este faptul ca exista riscul ca unele companii sa nu fie atat de etice si sa accepte si cazuri cu informatii negative insa adevarate.
Ce parere aveti despre acest tip de firma, comunicare, PR?
Insemnari similare
Having read this I believed it was very informative. I appreciate you spending some time and energy to put this article together. I once again find myself spending way too much time both reading and leaving comments. But so what, it was still worthwhile!
You need to be a part of a contest for one of the highest quality websites online. I will recommend this website!
After I initially left a comment I appear to have clicked on the -Notify me when new comments are added- checkbox and now every time a comment is added I get 4 emails with the same comment. Perhaps there is a means you are able to remove me from that service? Cheers!
Spot on with this write-up, I really feel this website needs far more attention. I’ll probably be back again to read through more, thanks for the information!
This is a topic that’s near to my heart… Best wishes! Where are your contact details though?
Reputatie online – creare, intretinere si aparare | Violeta-Loredana Pascal. Afaceri, imagine, comunicare, relatii publice si personal
nike free pas cher
That is a great tip particularly to those fresh to the blogosphere. Short but very precise information… Appreciate your sharing this one. A must read article!
Way cool! Some very valid points! I appreciate you penning this post and the rest of the site is also very good.
After going over a handful of the blog posts on your site, I seriously like your way of writing a blog. I book-marked it to my bookmark webpage list and will be checking back soon. Please check out my website as well and tell me what you think.
The next time I read a blog, Hopefully it doesn’t fail me as much as this one. After all, Yes, it was my choice to read through, but I really believed you’d have something useful to talk about. All I hear is a bunch of moaning about something you could fix if you weren’t too busy seeking attention.
I blog quite often and I really appreciate your information. The article has really peaked my interest. I’m going to book mark your website and keep checking for new information about once a week. I opted in for your RSS feed too.
Hi there, You have done a fantastic job. I’ll definitely digg it and personally suggest to my friends. I’m confident they will be benefited from this site.
Can I simply say what a relief to uncover someone that genuinely understands what they are discussing online. You actually know how to bring a problem to light and make it important. A lot more people really need to read this and understand this side of your story. I was surprised that you are not more popular since you certainly have the gift.
After I originally commented I appear to have clicked the -Notify me when new comments are added- checkbox and now whenever a comment is added I receive 4 emails with the same comment. Is there a means you are able to remove me from that service? Thanks!
This is the perfect web site for everyone who really wants to understand this topic. You know a whole lot its almost tough to argue with you (not that I really will need to…HaHa). You definitely put a new spin on a topic that has been written about for a long time. Excellent stuff, just great!
It’s hard to come by knowledgeable people on this subject, but you seem like you know what you’re talking about! Thanks
Spot on with this write-up, I absolutely think this amazing site needs a lot more attention. I’ll probably be returning to read through more, thanks for the info!
zmszctd wtoag wxejxiwf cwua jizfjsb jdrzixnh [url=http://www.moro-spain.es/p/gafasrayban.html]ray ban gafas[/url] yfgwylh zvahq cxwdonzg gqyn rlrojcs nuuffjod [url=http://www.moro-spain.es/p/raybanstyles.html]ray ban wayfarer[/url] cxjzjuy [url=http://www.moro-spain.es/p/gafasrayban.html]gafas ray ban baratas[/url] errrees mjtmn [url=http://www.moro-spain.es/p/rayban3025.html]ray ban aviator 3025[/url] mgzdwje oeszz [url=http://www.moro-spain.es/p/rayban2132.html]ray ban 2132[/url] wfohlsk bjhlx [url=http://www.moro-spain.es/p/rayban2140.html]ray ban 2140 baratas[/url] fpbqvry
Very good info. Lucky me I recently found your website by accident (stumbleupon). I’ve bookmarked it for later!
That is a good tip especially to those fresh to the blogosphere. Short but very precise information… Appreciate your sharing this one. A must read article!
This is the perfect web site for anyone who wishes to understand this topic. You know a whole lot its almost tough to argue with you (not that I really will need to…HaHa). You certainly put a brand new spin on a subject which has been discussed for years. Wonderful stuff, just wonderful!
xqqmmym hogur mvbrmatk bnax vpdxjru qmbookjv [url=http://www.moro-spain.es/p/gafasrayban.html]gafas rayban[/url] djboljz kevzw xialnzbr jlxq azxqgrz iwnqpflo [url=http://www.moro-spain.es/p/raybanstyles.html]ray ban aviator baratas[/url] travqcb [url=http://www.moro-spain.es/p/gafasrayban.html]gafas ray ban baratas[/url] vovuose vnoko [url=http://www.moro-spain.es/p/rayban3025.html]gafas de sol ray ban 3025[/url] qlvebwv vlfei [url=http://www.moro-spain.es/p/rayban2132.html]gafas de sol ray ban 2132[/url] glspsua mcihn [url=http://www.moro-spain.es/p/rayban2140.html]gafas ray ban 2140[/url] pwsofxm
I’m pretty pleased to discover this page. I need to to thank you for ones time just for this fantastic read!! I definitely loved every bit of it and i also have you saved as a favorite to check out new things on your blog.
Saved as a favorite, I love your blog!
If you are good looking personality and between 23-31 Please Email: hassineeria@gmail.com coz I am feeling so lonely and I need some fun
Way cool! Some very valid points! I appreciate you penning this write-up plus the rest of the website is very good.
Pretty! This was a really wonderful article. Thank you for supplying this info.
I really love your blog.. Great colors & theme. Did you build this amazing site yourself? Please reply back as I’m hoping to create my own personal website and would love to learn where you got this from or exactly what the theme is called. Appreciate it!
I’m impressed, I have to admit. Seldom do I encounter a blog that’s both equally educative and amusing, and without a doubt, you have hit the nail on the head. The issue is an issue that not enough men and women are speaking intelligently about. Now i’m very happy that I stumbled across this during my hunt for something concerning this.
Property and life insurance company American Financial Group Inc. on Wednesday said its board approved a 3 for 2 stock split and a 9 percent boost to the annual cash dividend.
Mycoskie’s new company, TOMS Shoes, adopted that shoe style, produced it in many styles and colors, and promised customers that for every pair of shoes they bought, another pair would go to children in need.
Replica bags on sale store replica louis vuitton outlet.
Your style is unique compared to other folks I have read stuff from. I appreciate you for posting when you have the opportunity, Guess I will just book mark this web site.
Reputatie online – creare, intretinere si aparare | Violeta-Loredana Pascal. Afaceri, imagine, comunicare, relatii publice si personal
nike air max patta
Good day! I could have sworn I’ve visited this blog before but after browsing through some of the articles I realized it’s new to me. Regardless, I’m certainly pleased I came across it and I’ll be bookmarking it and checking back often!
You should take part in a contest for one of the greatest blogs on the web. I am going to highly recommend this blog!
Reputatie online – creare, intretinere si aparare | Violeta-Loredana Pascal. Afaceri, imagine, comunicare, relatii publice si personal
air max 90 black
Good post. I learn something totally new and challenging on websites I stumbleupon everyday. It will always be helpful to read content from other writers and use something from other sites.
Reputatie online – creare, intretinere si aparare | Violeta-Loredana Pascal. Afaceri, imagine, comunicare, relatii publice si personal
[url=http://www.restaurant-oceanide.com/original/nike-air-pegasus-26.html]nike air pegasus 26[/url]
Reputatie online – creare, intretinere si aparare | Violeta-Loredana Pascal. Afaceri, imagine, comunicare, relatii publice si personal
[url=http://www.spassima.com/acg/air-max-1-nike.html]air max 1 nike[/url]
Reputatie online – creare, intretinere si aparare | Violeta-Loredana Pascal. Afaceri, imagine, comunicare, relatii publice si personal
nike air reduziert
Reputatie online – creare, intretinere si aparare | Violeta-Loredana Pascal. Afaceri, imagine, comunicare, relatii publice si personal
nike air 90 women
Reputatie online – creare, intretinere si aparare | Violeta-Loredana Pascal. Afaceri, imagine, comunicare, relatii publice si personal
nike air max 90 39
Excellent article! We are linking to this particularly great article on our site. Keep up the good writing.
Reputatie online – creare, intretinere si aparare | Violeta-Loredana Pascal. Afaceri, imagine, comunicare, relatii publice si personal
nike air max 97 premium
Reputatie online – creare, intretinere si aparare | Violeta-Loredana Pascal. Afaceri, imagine, comunicare, relatii publice si personal
nike free run 2 günstig
Reputatie online – creare, intretinere si aparare | Violeta-Loredana Pascal. Afaceri, imagine, comunicare, relatii publice si personal
nike air span
Reputatie online – creare, intretinere si aparare | Violeta-Loredana Pascal. Afaceri, imagine, comunicare, relatii publice si personal
nike capri sneaker
Very good blog post. I certainly love this website. Keep it up!
Reputatie online – creare, intretinere si aparare | Violeta-Loredana Pascal. Afaceri, imagine, comunicare, relatii publice si personal
catalogo zapatillas nike