Studiu: 93% dintre bloggerite vor sa lucreze cu brandurile, dar 60% nu primesc cereri
S-au realizat in ultima vreme cateva studii cu privire la femei, mediul online si branduri si s-a remarcat faptul ca multe femei isi iau informatiile online, de pe siteuri si, mai ales, de pe alte bloguri. Femei care au folosit un anume produs si il prezinta – iata cine le influenteaza pe doamne si domnisoare in alegerea produselor. Nu doar femeile isi cauta insa informatii despre produsele pe care vor sa le achizitioneze online, ci si barbatii.
Exista multe bloguri ale femeilor cu teme diferite: de la parenting la moda, de la cultura la marketing si multe altele. Implicarea bloggerilor in campaniile organizatiilor este unul din instrumentele des utilizate pentru promovare in ultimii ani de multe firme, de diverse dimensiuni.
Un studiu recent a aratat ca 93% dintre bloggerite sunt interesate sa lucreze cu brandurile pentru a aparea pe blogurile lor, dar aproape 60% dintre ele nu au primit niciodata o cerere in acest sens. Din cele 42% dintre bloggeritele contactate de companii pentru colaborari, 29% au fost abordate intre 1-10 ori si 10% au fost cautate de peste 100 de ori intr-un an. Doar jumatate din bloggerite accepta aproximativ 20% din cereri.
Evident studiul a fost realizat in SUA – il gasiti aici – dar s-ar putea ca deschiderea catre colaborarile cu firme sa fie valabila pentru multe alte tari, inclusiv pentru Romania.
Multe femei isi lanseaza un blog pe care incearca sa il monetizeze. Companiile pot castiga noi clienti, credibilitate, pot sa aiba produsele testate de persoane care le folosesc in viata de zi cu zi si pot sa aiba de castigat si o mai buna prezenta in social media (promovarea articolelor, a paginilor si conturilor sociale ale companiilor etc.).
Pentru bloggerite este important aspectul financiar, insa la fel de importanta este si crearea unei relatii. Companiile pot crea astfel de relatii nu doar oferindu-le bani ci printr-o comunicare adecvata, iar beneficiile pe care le pot oferi bloggeritelor sunt, in afara de bani, diverse “giveaways”, reduceri la produse ori servicii, trafic catre blogul lor, vizibilitate in presa etc.
Un alt studiu a aratat, poate fapt surprinzator, ca in general consumatorii nu pun baza pe prezentarile realizate de profesionisti, ci au mai degraba incredere in articole scrise de oameni obisnuiti care au folosit produsul si au scris despre el.
Iata asadar ca aceste colaborari intre companii si bloggeri pot aduce beneficii ambelor parti, iar bloggeritele sunt multe si la noi si cu bloguri interesante si pe teme diverse care merita luate in calcul in campanii.
Insemnari similare
Dap, să știi că ai dreptate! Și eu cumpăr produse după ce citesc de pe alte bloguri, și la rândul meu le prezint pe cele pe care le folosesc și au rezultate satisfăcătoare! 🙂 Mi-ar plăcea colaborarea cu branduri de încredere 🙂
Adevarul este ca atunci cand exista prezentari – mai ales cand ele sunt sincere – poti sa iti formezi si o alta opinie (mai ales daca este vorba despre un produs pe care il comanzi online – nefiind altfel disponibil sau neputand tu ajunge la magazin).
Mie mi se pare util ca oamenii sa prezinte – e drept, cat mai obiectiv ar fi indicat – experientele lor. Pana la urma, toti folosim multe produse in viata de zi cu zi 🙂
I’ve got to confess that it is usually 1 great information. The item surely gives a business the ability to have with in the grass floor as well as genuinely indulge in producing one thing exclusive as well as personalized with their wants.
I just want to mention I’m beginner to blogs and really savored your web blog. Almost certainly I’m want to bookmark your website . You surely come with incredible posts. Kudos for sharing your web-site.
I actually wanted to compose a brief note so as to appreciate you for all the fabulous suggestions you are sharing on this site. My extended internet investigation has at the end of the day been honored with high-quality concept to share with my good friends. I would believe that we readers actually are undoubtedly lucky to dwell in a superb community with very many special professionals with good guidelines. I feel really lucky to have discovered your entire website page and look forward to really more thrilling minutes reading here. Thank you once again for a lot of things.
My brother recommended I might like this web site. He was entirely right. This post actually made my day. You cann’t imagine just how much time I had spent for this info! Thanks!
I’m pretty pleased to uncover this site. I wanted to thank you for ones time due to this wonderful read!! I definitely enjoyed every little bit of it and I have you book-marked to check out new information in your web site.
I like reading an article that will make men and women think. Also, thank you for allowing me to comment!
You ought to be a part of a contest for one of the finest blogs online. I am going to recommend this blog!
The next time I read a blog, I hope that it doesn’t disappoint me just as much as this particular one. After all, Yes, it was my choice to read, but I truly believed you would probably have something useful to talk about. All I hear is a bunch of crying about something that you could fix if you weren’t too busy looking for attention.
You made several nice points there. I did a search on the topic and found most persons will have the same opinion with your blog.
This is getting a bit more subjective, but I much prefer the Zune Marketplace. The interface is colorful, has more flair, and some cool features like ‘Mixview’ that let you quickly see related albums, songs, or other users related to what you’re listening to. Clicking on one of those will center on that item, and another set of “neighbors” will come into view, allowing you to navigate around exploring by similar artists, songs, or users. Speaking of users, the Zune “Social” is also great fun, letting you find others with shared tastes and becoming friends with them. You then can listen to a playlist created based on an amalgamation of what all your friends are listening to, which is also enjoyable. Those concerned with privacy will be relieved to know you can prevent the public from seeing your personal listening habits if you so choose.
Aw, this was an extremely good post. Taking a few minutes and actual effort to produce a great article… but what can I say… I put things off a lot and don’t manage to get nearly anything done.
Very good article. I absolutely love this website. Thanks!
Wonderful goods from you, man. I’ve understand your stuff previous to and you’re just extremely excellent. I actually like what you’ve acquired here, really like what you are saying and the way in which you say it. You make it entertaining and you still take care of to keep it smart. I can’t wait to read far more from you. This is really a wonderful web site.
I think this is one of the most important information for me. And i’m glad reading your article. But wanna remark on few general things, The website style is ideal, the articles is really nice : D. Good job, cheers
Good day! I could have sworn I’ve visited this site before but after looking at a few of the posts I realized it’s new to me. Anyhow, I’m definitely pleased I found it and I’ll be book-marking it and checking back frequently!
Good post. I definitely appreciate this website. Keep it up!
Woah! I’m really loving the template/theme of this blog. It’s simple, yet effective. A lot of times it’s hard to get that “perfect balance” between superb usability and appearance. I must say you’ve done a awesome job with this. Also, the blog loads very fast for me on Opera. Superb Blog!
Wow, wonderful blog layout! How long have you been blogging for? you make blogging look easy. The overall look of your web site is great, let alone the content!
you’re really a good webmaster. The web site loading pace is incredible. It kind of feels that you’re doing any unique trick. In addition, The contents are masterpiece. you have performed a fantastic process on this matter!
I’m really impressed with your writing skills and also with the layout on your weblog. Is this a paid theme or did you modify it yourself? Anyway keep up the excellent quality writing, it is rare to see a great blog like this one nowadays..
I have to thank you for the efforts you have put in penning this website. I am hoping to view the same high-grade blog posts by you later on as well. In truth, your creative writing abilities has motivated me to get my very own blog now 😉
Hi i am kavin, its my first time to commenting anywhere, when i read this article i thought i could also create comment due to this brilliant post.
Hello, i feel that i noticed you visited my blog thus i got here to “return the choose”.I am trying to in finding issues to improve my web site!I guess its ok to use a few of your concepts!!
This is really interesting, You are a very skilled blogger. I have joined your feed and look forward to seeking more of your excellent post. Also, I have shared your web site in my social networks!
Great blog you’ve got here.. It’s difficult to find high quality writing like yours nowadays. I honestly appreciate people like you! Take care!!
Undeniably believe that which you said. Your favorite justification seemed to be on the internet the easiest thing to be aware of. I say to you, I definitely get annoyed while people consider worries that they plainly don’t know about. You managed to hit the nail upon the top and also defined out the whole thing without having side effect , people could take a signal. Will likely be back to get more. Thanks
Magnificent web site. Lots of helpful info here. I am sending it to some buddies ans also sharing in delicious. And of course, thank you in your effort!
Heya i am for the first time here. I came across this board and I find It truly useful & it helped me out a lot. I hope to give something back and aid others like you aided me.
Extremely common to decrease the phone in a water mess, any puddle of water or anything else wet. Rather than utilizing a hair dryer, dried out the phone with a few document towel and place this inside a grain crammed ziploc tote.
My computer freezes whenever i start a video call on IMs?
Hiya, I’m really pleased I’ve establish this info. At the moment bloggers distribute only about gossips and disposable and this is actually frustrating. A good place with exciting gratify, this is what I necessary. Recognition for keeping this website, I will be real visiting it. Perform you perform newsletters? Cant find it.
{
Hello my loved one! I want to say that this article is awesome, great written and include almost all important infos. I would like to peer extra posts like this .
bookmarked!!, I really like your website!
extrêmement fraîche Page que while je reçois un peu d’argent mot est la manière juste Cette page sera. très Je l’aime regard quand en Faire beaucoup argent ça coûte?
I will non-discriminatory absent steal your rss as I can not in finding your e-mail subscription hyperlink before newsletter service. Accomplish you have any? Benevolently let me recognise thus that I possibly will subscribe. Thanks.