Relevanta ar trebui cautata cu orice pret
|Stateam deunazi de vorba cu cineva care imi povestea despre tot felul de lucruri “numai bune de facut” dar cand am ajuns sa vorbim despre relevanta acestora pentru clienti, companii, consumatori s-a cam rupt filmul.
Gandindu-ma si la alte situatii in care relevanta a cam fost data uitarii – imi dau seama cat de importanta devine – in plan personal si profesional.
Cand lansezi un nou serviciu sau produs, el trebuie sa fie relevant pentru cineva – sa il cumpere, nu? (chiar bazat pe nevoi latente care trebuie constientizate si tot trebuie sa aiba relevanta)
Cand te angajezi undeva, iti alegi un post relevant – pentru pregatire, pasiune, pentru tine. Daca de exemplu ai fost jurnalist si vrei sa ajungi in zona de PR dupa ani de zile de experienta nu are rost sa te gandesti sa o iei de la zero cu un post de entry level. Te poti orienta mult mai bine catre zona de media relations – mai ales ca stii ce cauta jurnalistii, ce au nevoie, cum sa lucrezi cu ei, ca ai prieteni si cunostinte printre ei s.a.m.d.
Daca esti foarte balbait, timid si emotiv – probabil ca nu ai fii foarte bun pe post de purtator de cuvant – dar poate ca esti un minunat creator de strategii, concepte de evenimente, un foarte bun “scriitor” de materiale diverse.
Sa incepem asadar sa cautam si relevanta vorbelor si faptelor noastre permanent.
Trebuie sa fim cinstiti cu noi insine! Si, mai apoi, sa schimbam registrele! Sa inlocuim Spiritul Critic cu Spiritul de Navigatie! Interesante ideile tale, Loredana! Felicitari pentru blog!
Mmm… sunetul pe care il face un degustator de ciocolata cand intalneste o crema reusita…
Da, chiar: n-ar strica deloc sa incercam sa fim mai constienti de alegerile pe care le facem.
Ba parca mi-as permite sa repet ideea sub forma asta putintel schimbata: sa incepem sa facem eforturi sa ne asiguram ca vorbele si faptele noastre se incadreaza in directia generala in care visam sa mearga viata noastra cu totul.
Adica… toate alegerile noastre ne sunt relevante pe moment… ca doar de aia le alegem. Inclusiv cand abandonez ceva din lene, starea de inactivitate aleasa pare mai relevanta decat castigul estimat din posibila realizare a activitatii abandonate.
Dar nu toate alegerile astea sunt gandite bine, sau macar constientizate deseori… Si, daca sunt balbait dar totusi visez sa apar la teve ca purtator de cuvant, nu e destul ca vreau asta de 10 ani ca sa fiu sigur ca “se merita” sa pastrez ideea asta fixa.
Si, cum omul are in “fisa postului” starea de constienta… tare e bine cand cineva iti mai sare in ajutor reamintindu-ti de tine.
(p.s. Sper ca blogul asta sa nu se transforme intr-un jurnal despre pijamale si raceli, ci o ocazie de schimbat informatii si ganduri relevante macar pentru noi, cititori de limba romana, daca nu pentru intreg sistemul solar…)
Iar pentru balbait: daca starea de purtator este intradevar Nirvana ta, atunci musai trebuie sa faci rost de ceva pietris… Nu de alta, dar lucrurile relevante sunt destul de putine in viata unui om si merita urmarite din toate puterile…
Foarte bine subliniat – multumesc Cristi.
Intr-adevar ar trebui sa gandim mai mult inainte de a zice/face/spune ceva, inainte de a – spunand generic – actiona.
Si apropo de “lucrurile relevante sunt destul de putine in viata unui om si merita urmarite din toate puterile” – inseamna ca pe langa relevanta trebuie sa ne acordam un ragaz in care sa realizam ce e cu adevarat important pentru noi. Probabil ca dupa aceea nici nu vom fi atat de des dezamagiti cand nu obtinem ceva si ca vom aprecia cu adevarat ceea ce avem si ceea ce dobandim – personal si profesional.
Mai exact decat ai spus tu in completare, Loredana, nu se poate.
…Poate ar fi bine sa te invit sa comentam impreuna diversele “chestii” pe care le vom citi pe acest blog…
😀 (me just kidding, right?!)
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