Profesionisti versus amatori in PR (relatii publice) si nu numai
Ma uitam de dimineata la o emisiune la televizor si unul dintre prezentatori vorbea despre faptul ca la unele evenimente sunt invitate sa prezinte produsele/serviciile (sa fie de fapt gazde) uneori persoane care arata intr-adevar bine (stau bine la capitolul fizic) insa care nu pot lega o propozitie cap-coada fara a citi de pe o hartie (iar daca uita se intrerup la mijlocul frazei nu continua pana ce nu se ajuta de suportul scris – de multe ori nici nu nimeresc sa se uite acolo unde au ramas si ce iese…).
Eu nu am fost niciodata pe un aeroport si nu am zburat nici macar virtual, prin intermediul vreunui joc pe calculator. Altii nu stiu ce inseamna relatiile publice (cred ca inseamna banalul stat de vorba cu cineva gen ghiseu de relatii cu publicul, considera ca totul se reduce la relatii sau, mai rau, ca implica doar unul-doua comunicate de presa trimise cu ocazia vreunui eveniment, ori inlesnirea unei aparitii la televizor) dar se prezinta ca fiind oameni de PR si comunicare. Eu nu ma duc insa astazi sau curand sa ma apuc sa spun ca pilotez avioane. Sau macar sa… dirijez traficul pe aeroport.
De ce aceasta analogie? Simplu: pentru ca sunt persoane care, datorita amatorismului lor, pot sa faca destul de mult rau celor ce au studii in domeniu, se chinuie luna de luna, an de an sa acumuleze cunostinte si experienta si sa realizeze lucruri cu adevarat valoroase la nivel de comunicare si PR. Pentru ca atata vreme cat vor fi persoane care nu vor face ce si cum trebuie multe companii – potentiali clienti asadar – vor ramane cu o impresie gresita si pe viitor se vor gandi de multe ori inainte de a apela la PR. Pentru ca sunt oameni care poate nu au studii de PR dar au muncit mult, s-au perfectionat si au invatat multe inainte de a spune ca sunt PR-isti – pentru ca dupa revolutie nu existau PR-isti si unele persoane au avut mintea luminata si au deschis drumuri pentru multi dintre noi. Pentru ca lipsa de profesionalism poate aduce prejudicii insemnate celor ce muncesc cu greu si cu drag.
Nu o sa lungesc aceasta idee prea mult. Esenta este clara – sper. Adaug doar ca zilele trecute am primit un email de la o persoana cu functie de conducere a unei directii de PR in cadrul unei institutii de stat. Nu o sa dau nici numele persoanei, nici al directiei – pentru ca nu ma cobor eu la acest nivel. O sa va spun doar ca este vorba despre ceva local – intr-unul dintre judetele Romaniei. Persoana in cauza avea de facut strategia de imagine a institutiei unde lucreaza si mi-a scris cerandu-mi sa ii recomand un ghid de unde ar putea afla cum se face o astfel de strategie. Bun, a scris sa ceara un sfat, ar trebui sa ne ajutam aproapele, vor spune multi. Eu spun insa ca ma doare sa aflu ca exista persoane care iata nu au nici cea mai vaga idee despre ce implica o astfel de strategie insa care ocupa functii de conducere. Poate ca nu este un loc cu foarte multi bani oferiti, insa poate este un loc unde cineva pregatit in domeniu nu a avut acces.
Si poate ca de fapt intreaga situatie – din multe domenii nu doar din PR, imagine, comunicare si marketing – are legatura si cu faptul ca nu intotdeauna persoanele care trebuie sa rezolve anumite situatii au si competente in acel domeniu.
Insemnari similare
stiu ca e off, dar ce-ti veni cu yahoo messenger? . eu de ex. nu prea scriu mail-uri .. asta inseamna ca gata ? :))
YM e tare si tu stii asta. cred ca-i duci dorul … recunoaste .! :))
p.s. nu trebuie sa acc comment-ul … poti sa-mi raspunzi comentand la … orice
Comentariile apar automat pe site (cu exceptia cazurilor in care serverul le percepe ca fiind spam caz in care le pastreaza intr-o lista din care pot aproba sau sterge comentariile). Revenind insa la Off-topic – ideea este foarte simpla: din februarie nu mai folosesc yahoo messenger si o sa fii poate surprins insa sa stii ca nu ii simt lipsa deloc. Stiu ca unii poate nu comunica la fel de mult pe email – insa eu nu mai folosesc – de atunci – YM – si nu stiu cand si daca il voi mai folosi vreodata. Motivele renuntarii au fost multe – insa tinand cont ca acest post are o cu totul si cu totul alta esenta – extrem de grava si importanta – prefer sa discutam despre profesionisti si amatori.
Mare dreptate ai.Persoana in cauza credea ca poate realiza o strategie de imagine a unei institutii de stat doar rasfoind un ghid.Groaznic,asa ceva nu este posibil.Persoane in functii de conducere fara nici o pregatire profesionala mai exista si asta este dureros.Multi se considera manageri dar le lipseste tocmai esentialul:arta de a conduce.Acest lucru este o stiinta a organizarii dar multi considera acest lucru o poveste.Conduc dupa ureche si dupa cum se dicteaza la centru,in special la institutiile de stat.In cazul prezentat de tine ,grav este faptul ,ca persoana care te-a contactat prin e-mail are o functie de conducere chiar in cadrul unei directii de PR.Concluzia este trista:amatori in munca,activisti la partid.
Imi place foarte mult cum prezinti posturile si de astazi citesc zilnic” Loredana PRwave”.
De trei luni lucrez intr-o companie romaneasca mare inca de stat cu salariul minim pe economie. Mi s-a spus ca sunt angajata pentru trei luni, perioada de proba. Nu am nici acum contract. Am peste 5 ani experienta full-time in PR si inca mai part-time. Nu mai vorbesc de pasiunea pentru domeniu care m-a indemnat sa fac un master pentru a putea aprofunda si teoria care ma ajuta in intelegerea fenomenelor. Si iata ca sunt intr-o continua perioada de proba. Am avut doua luni un sef pe care l-am vazut de sapte ori ca sa aflu ca apoi ca era numai cu numele. Noua sefa din departament promovata are un an jumate in companie si tot atatia in PR. Am fost de la inceput o amenintare: te crezi mare, nu stii sa faci etc. Si se poarta execrabil: imi vorbeste cu draga, puisor, faci ce spun, ai grija, ma ameninta. Sa tot faci PR, sa fii profesionist, sa muncesti, sa-ti pese, nu-i asa ?
da, din pacate este plin si de astfel de situatii – apropo de ce vorbeam mai sus: oameni fara experienta care sunt recomandati ca mari PR-isti si evident ca munca lor lasa deseori de dorit,oameni fara experienta in functii de conducere – care insa iarasi nu fac mai nimic bun si ne mai intrebam de ce nu merg lucrurile bine. Va invit de asemenea si sa citit postul de pe 27 aprilie – apropo de Dependenti de munca sau NEVOITI sa munceasca.
Imi pare sincer rau sa aud ca un om cu experienta dumneavoastra – si care se perfectioneaza permanent – are parte de astfel de job-uri. Este o completa lipsa de respect si de logica, de incurajare a celor cu adevarat pregatiti si mai ales un drum pe care continuam sa mergem care insa nu duce la mai bine.
Pe de alta parte… stiti cum se spune: speranta moare ultima, dar moare in chinuri!
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