Profesionisti versus amatori in PR (relatii publice) si nu numai
Ma uitam de dimineata la o emisiune la televizor si unul dintre prezentatori vorbea despre faptul ca la unele evenimente sunt invitate sa prezinte produsele/serviciile (sa fie de fapt gazde) uneori persoane care arata intr-adevar bine (stau bine la capitolul fizic) insa care nu pot lega o propozitie cap-coada fara a citi de pe o hartie (iar daca uita se intrerup la mijlocul frazei nu continua pana ce nu se ajuta de suportul scris – de multe ori nici nu nimeresc sa se uite acolo unde au ramas si ce iese…).
Eu nu am fost niciodata pe un aeroport si nu am zburat nici macar virtual, prin intermediul vreunui joc pe calculator. Altii nu stiu ce inseamna relatiile publice (cred ca inseamna banalul stat de vorba cu cineva gen ghiseu de relatii cu publicul, considera ca totul se reduce la relatii sau, mai rau, ca implica doar unul-doua comunicate de presa trimise cu ocazia vreunui eveniment, ori inlesnirea unei aparitii la televizor) dar se prezinta ca fiind oameni de PR si comunicare. Eu nu ma duc insa astazi sau curand sa ma apuc sa spun ca pilotez avioane. Sau macar sa… dirijez traficul pe aeroport.
De ce aceasta analogie? Simplu: pentru ca sunt persoane care, datorita amatorismului lor, pot sa faca destul de mult rau celor ce au studii in domeniu, se chinuie luna de luna, an de an sa acumuleze cunostinte si experienta si sa realizeze lucruri cu adevarat valoroase la nivel de comunicare si PR. Pentru ca atata vreme cat vor fi persoane care nu vor face ce si cum trebuie multe companii – potentiali clienti asadar – vor ramane cu o impresie gresita si pe viitor se vor gandi de multe ori inainte de a apela la PR. Pentru ca sunt oameni care poate nu au studii de PR dar au muncit mult, s-au perfectionat si au invatat multe inainte de a spune ca sunt PR-isti – pentru ca dupa revolutie nu existau PR-isti si unele persoane au avut mintea luminata si au deschis drumuri pentru multi dintre noi. Pentru ca lipsa de profesionalism poate aduce prejudicii insemnate celor ce muncesc cu greu si cu drag.
Nu o sa lungesc aceasta idee prea mult. Esenta este clara – sper. Adaug doar ca zilele trecute am primit un email de la o persoana cu functie de conducere a unei directii de PR in cadrul unei institutii de stat. Nu o sa dau nici numele persoanei, nici al directiei – pentru ca nu ma cobor eu la acest nivel. O sa va spun doar ca este vorba despre ceva local – intr-unul dintre judetele Romaniei. Persoana in cauza avea de facut strategia de imagine a institutiei unde lucreaza si mi-a scris cerandu-mi sa ii recomand un ghid de unde ar putea afla cum se face o astfel de strategie. Bun, a scris sa ceara un sfat, ar trebui sa ne ajutam aproapele, vor spune multi. Eu spun insa ca ma doare sa aflu ca exista persoane care iata nu au nici cea mai vaga idee despre ce implica o astfel de strategie insa care ocupa functii de conducere. Poate ca nu este un loc cu foarte multi bani oferiti, insa poate este un loc unde cineva pregatit in domeniu nu a avut acces.
Si poate ca de fapt intreaga situatie – din multe domenii nu doar din PR, imagine, comunicare si marketing – are legatura si cu faptul ca nu intotdeauna persoanele care trebuie sa rezolve anumite situatii au si competente in acel domeniu.
Insemnari similare
Related Posts
-
Promovare la serial printr-un viral – Roma de la HBO
-
Reciclatul poate fi amuzant, sau o campanie foarte interesanta si cel mai adanc cos de gunoi din lume
-
Cactusi cu flori de plastic in dar (de Valentine’s Day) sau despre marketing, minciuni si altele
-
Atentie la ce se intampla in propria ograda – greseli de PR
stiu ca e off, dar ce-ti veni cu yahoo messenger? . eu de ex. nu prea scriu mail-uri .. asta inseamna ca gata ? :))
YM e tare si tu stii asta. cred ca-i duci dorul … recunoaste .! :))
p.s. nu trebuie sa acc comment-ul … poti sa-mi raspunzi comentand la … orice
Comentariile apar automat pe site (cu exceptia cazurilor in care serverul le percepe ca fiind spam caz in care le pastreaza intr-o lista din care pot aproba sau sterge comentariile). Revenind insa la Off-topic – ideea este foarte simpla: din februarie nu mai folosesc yahoo messenger si o sa fii poate surprins insa sa stii ca nu ii simt lipsa deloc. Stiu ca unii poate nu comunica la fel de mult pe email – insa eu nu mai folosesc – de atunci – YM – si nu stiu cand si daca il voi mai folosi vreodata. Motivele renuntarii au fost multe – insa tinand cont ca acest post are o cu totul si cu totul alta esenta – extrem de grava si importanta – prefer sa discutam despre profesionisti si amatori.
Mare dreptate ai.Persoana in cauza credea ca poate realiza o strategie de imagine a unei institutii de stat doar rasfoind un ghid.Groaznic,asa ceva nu este posibil.Persoane in functii de conducere fara nici o pregatire profesionala mai exista si asta este dureros.Multi se considera manageri dar le lipseste tocmai esentialul:arta de a conduce.Acest lucru este o stiinta a organizarii dar multi considera acest lucru o poveste.Conduc dupa ureche si dupa cum se dicteaza la centru,in special la institutiile de stat.In cazul prezentat de tine ,grav este faptul ,ca persoana care te-a contactat prin e-mail are o functie de conducere chiar in cadrul unei directii de PR.Concluzia este trista:amatori in munca,activisti la partid.
Imi place foarte mult cum prezinti posturile si de astazi citesc zilnic” Loredana PRwave”.
De trei luni lucrez intr-o companie romaneasca mare inca de stat cu salariul minim pe economie. Mi s-a spus ca sunt angajata pentru trei luni, perioada de proba. Nu am nici acum contract. Am peste 5 ani experienta full-time in PR si inca mai part-time. Nu mai vorbesc de pasiunea pentru domeniu care m-a indemnat sa fac un master pentru a putea aprofunda si teoria care ma ajuta in intelegerea fenomenelor. Si iata ca sunt intr-o continua perioada de proba. Am avut doua luni un sef pe care l-am vazut de sapte ori ca sa aflu ca apoi ca era numai cu numele. Noua sefa din departament promovata are un an jumate in companie si tot atatia in PR. Am fost de la inceput o amenintare: te crezi mare, nu stii sa faci etc. Si se poarta execrabil: imi vorbeste cu draga, puisor, faci ce spun, ai grija, ma ameninta. Sa tot faci PR, sa fii profesionist, sa muncesti, sa-ti pese, nu-i asa ?
da, din pacate este plin si de astfel de situatii – apropo de ce vorbeam mai sus: oameni fara experienta care sunt recomandati ca mari PR-isti si evident ca munca lor lasa deseori de dorit,oameni fara experienta in functii de conducere – care insa iarasi nu fac mai nimic bun si ne mai intrebam de ce nu merg lucrurile bine. Va invit de asemenea si sa citit postul de pe 27 aprilie – apropo de Dependenti de munca sau NEVOITI sa munceasca.
Imi pare sincer rau sa aud ca un om cu experienta dumneavoastra – si care se perfectioneaza permanent – are parte de astfel de job-uri. Este o completa lipsa de respect si de logica, de incurajare a celor cu adevarat pregatiti si mai ales un drum pe care continuam sa mergem care insa nu duce la mai bine.
Pe de alta parte… stiti cum se spune: speranta moare ultima, dar moare in chinuri!
In most cases the representation that is available isn’t really intense the right amount of to essentially steer clear of the physical violence.
[url=http://www.mbtwholesalefactory.com]sex[/url]
This site was… how do you say it? Relevant!! Finally I have found something which helped me. Thanks a lot!
The vast majority of nights terrors having said that stem from a good rrnner turmoil in the dreamer.
sex
Good article. I’m experiencing many of these issues as well..
Roberta Temes personal publication, “Living By using an Drain ChairA Handbook As a result of Tremendous sadness.” Your sweetheart to begin with details a fabulous period for great shock and numb feeling characterized by rote, electro-mechanical performing plus a plan to be more culturally cut off.
sex
Advantages for Reduced Heart failure OutputAccording in order to Harrison’s Interior Remedy, ailments affecting coronary heart muscles, also known as typically the myocardium, may lead to physiologic alterations ultimately causing decreased cardiac end result; those alterations could possibly generate issues at the time of workout.
sex
That is a good tip especially to those new to the blogosphere. Simple but very accurate info… Appreciate your sharing this one. A must read post!
Everything is very open with a very clear description of the issues. It was truly informative. Your site is extremely helpful. Thanks for sharing!
Hi, I do think this is a great site. I stumbledupon it
I’m going to return once again since i have saved as a favorite it. Money and freedom is the best way to change, may you be rich and continue to guide others.
Hiya, I am really glad I have found this information. Nowadays bloggers publish just about gossips and net and this is actually irritating. A good site with exciting content, this is what I need. Thank you for keeping this web site, I will be visiting it. Do you do newsletters? Can’t find it.
But this wouldn’t offer you every perception of how insanely bizarre it article is actually: O’Connell contributes articles almost anything for a silly joke.
sex
And perhaps if I does, what can that has got to use your girlfriend function mentality? My partner and i authored some tips i did according to whatever the lady pointed out possibly not who exactly the lady snoozes by way of.
sex
Your style is really unique compared to other folks I have read stuff from. Thanks for posting when you’ve got the opportunity, Guess I’ll just bookmark this site.
Having read this I believed it was extremely informative. I appreciate you finding the time and effort to put this content together. I once again find myself personally spending way too much time both reading and leaving comments. But so what, it was still worthwhile!
Having read this I believed it was really informative. I appreciate you taking the time and effort to put this short article together. I once again find myself personally spending a significant amount of time both reading and commenting. But so what, it was still worthwhile!
I was able to find good advice from your content.
cheap moncler jackets} cheap red bottom shoes} Ray Ban Outlet} nike free run shoes} Christian Louboutin} beats headphones} Nike Outlet Store} new balance outlet online} new balance shoes} Tiffany And Co Jewelry}
Tiffany Outlet
Tiffany Jewelry} ray ban sale} nike shox shoes} Moncler Outlet} michael kors outlet} cheap new balance} beats by dre outlet} rayban.com} Michael Kors Handbags} beats by dre outlet}
ugg outlet
Heya i am for the first time here. I found this board and I find It really useful & it helped me out much. I hope to give something back and aid others like you aided me.
Wow! Thank you! I continuously needed to write on my site something like that. Can I include a fragment of your post to my blog?
Hi there, I found your website by means of Google while searching for a related matter, your web site got here up, it seems to be great. I have bookmarked it in my google bookmarks.
I must express thanks to the writer just for rescuing me from this type of condition. Just after looking throughout the search engines and meeting recommendations which were not productive, I figured my life was done. Living without the strategies to the problems you’ve sorted out by way of your good guide is a critical case, and ones which might have in a negative way affected my career if I hadn’t noticed your website. Your main competence and kindness in playing with every aspect was excellent. I am not sure what I would have done if I hadn’t come across such a stuff like this. I can now look ahead to my future. Thank you so much for your expert and result oriented help. I will not think twice to propose your web blog to anybody who desires tips about this situation.
Hiya, I am really glad I’ve found this info. Today bloggers publish only about gossips and web and this is really frustrating. A good blog with interesting content, this is what I need. Thanks for keeping this web site, I’ll be visiting it. Do you do newsletters? Can’t find it.
It’s difficult to find well-informed people on this subject, but you seem like you know what you’re talking about! Thanks
You made some good points there. I did a search on the topic and found most people will agree with your blog.
I’m still learning from you, while I’m trying to achieve my goals. I definitely liked reading all that is written on your site.Keep the stories coming. I loved it!
Keep functioning ,remarkable job!
I like reading through an article that can make people think. Also, thank you for permitting me to comment!
I like the helpful information you provide in your articles.
I will bookmark your blog and check again here regularly.
I am quite certain I will learn a lot of new stuff right here!
Good luck for the next!
Spot on with this write-up, I truly believe that this website needs a lot more attention. I’ll probably be returning to read through more, thanks for the info!
Aw, this was a really nice post. In idea I would like to put in writing like this additionally – taking time and precise effort to make a very good article… but what can I say… I procrastinate alot and certainly not appear to get something done.
That is a great tip especially to those new to the blogosphere. Brief but very accurate info… Thank you for sharing this one. A must read article!
Oakley sunglasses online sale} Oakley Sale} Louis Vuitton Outlet Online} beats by dre headsets} cheap nike free run shoes} High Heels} cheap ugg boots} new balance sale} beats by dre online sale} beats by dre online sale}
[url=http://www.moncleroutletonlineinc.com]cheap moncler jackets[/url]
cheap moncler jackets
cheap moncler jackets} christian louboutin shoes} Oakley Outlet} nike free run shoes} Christian Louboutin} beats by dre outlet} nike.com} new balance outlet online} cheap new balance shoes} Tiffany And Co Jewelry}
nike free run
Tiffany} louisvuitton.com} Cheap Ugg Boots} cheap nike shox shoes} nike outlet store online}
Oakley Sale
As a Newbie, I am permanently exploring online for articles
that can
aid me. Thank you
You have made some decent points there. I looked on the net for more info about the issue and found most people will go along with your views on this web site.
I’ve Googled around but no luck yet. The ones I’ve come across so far all have to do with MP3s, software and what not. If you have any in mind, please provide links to the sources. Many thanks in advance!.
Awesome post! I’ve been trying to come up with a good internet business idea for a while. Instead, I have come up with a great non-internet business idea, which kind of sucks in a way because this idea requires a lot of money, as opposed to a full internet-based business that might not require that much to get it started. I’m not giving up though. I recently started a blog where I plan to document my steps for starting my company. I figured it would keep me motivated and force me to keep at it. I also hope it will motivate the readers to keep trying to accomplish their goals. By the way, I love your site. I’ll be adding it to my list of interesting blogs.
This web site certainly has all of the info I wanted concerning this subject and didn’t know who to ask.
Tiffany Outlet Online} louisvuitton.com} Ugg outlet} cheap nike shox shoes} nike online outlet}
newbalance.com
Good site you have got here.. It’s hard to find high quality writing like yours these days. I really appreciate individuals like you! Take care!!
Nice post. I learn something totally new and challenging on sites I stumbleupon on a daily basis. It will always be helpful to read content from other authors and practice a little something from other websites.
Wonderful article! We will be linking to this great post on our website. Keep up the good writing.