Titlurile/descrierile incitante: interesante sau enervante?
Pentru foarte multi important este traficul. Pentru siteuri de stiri (si nu numai), pentru pagini de facebook chiar, pentru bloguri si asa mai departe. Cum avem parte de multe lucruri care ne atrag – sau ne distrag atentia – important este ca fiecare, daca are acest scop al atragerii de trafic, sa gaseasca solutiile cele mai potrivite.
Sigur, intai s-a spus ca important este continutul. Conteaza ce scrii. Apoi ca important este cum scrii. Evident, aici siteurile de stiri au un mic dezavantaj intrucat ar trebui sa prezinte informatia in mod obiectiv, pe cand un blogger isi permite sa scrie intr-un stil personal, sa isi exprime in mod clar opinii.
Acum pare insa ca important e cum atragi atentia si mai putin daca oamenii, cand intra la tine, raman cateva fractiuni de secunde sau minute. La capitolul atras atentia pare ca incitarea prin intermediul actualizarilor (update-urilor pe Twitter, Facebook sau Google+) este cel mai utilizat instrument.
Astfel, in loc sa se ofere un mesaj descriptiv – cu titlul sau cu o informatie care prezinta cel mai bine textul (sa nu uitam ca titlul ar trebui sa fie relevant si descriptiv) – se face teasing. In loc sa se spuna de pilda: “Au avut o poveste de dragoste ca in povesti pana cand sotul a descoperit ca nevasta si-a facut o operatie de sex” sau “o poveste de dragoste frumoasa s-a terminat cu o crima cand sotul a aflat ca nevasta fusese barbat inainte” sau ceva similar, avem actualizari cu o poza cu doi oameni fericiti si aflam ca au trait o poveste de dragoste minunata care s-a sfarsit cu o crima. Afla de ce.
Da, avem acest indemn: citeste, afla mai multe, afla de ce si diverse alte formulari similare.
Sau mai avem statusuri de genul: asa ceva n-am vazut/ceva nemaipomenit/va recomand etc. Teoretic incita, aduc trafic astfel de actualizari, dar intr-o perioada in care timpul oricui este extrem de pretios cum sunt pentru voi aceste titluri/descrieri incitante: incitante sau enervante? Mai mult, daca o data ati dat click pe un mesaj de gen de la cineva (site, persoana, nu conteaza) si v-a dezamagit continutul, a doua oara cand va pune o actualizare incitanta veti mai da click?
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If you’re still on the fence: grab your favorite earphones, head down to a Best Buy and ask to plug them into a Zune then an iPod and see which one sounds better to you, and which interface makes you smile more. Then you’ll know which is right for you.
The new Zune browser is surprisingly good, but not as good as the iPod’s. It works well, but isn’t as fast as Safari, and has a clunkier interface. If you occasionally plan on using the web browser that’s not an issue, but if you’re planning to browse the web alot from your PMP then the iPod’s larger screen and better browser may be important.
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The Zune concentrates on being a Portable Media Player. Not a web browser. Not a game machine. Maybe in the future it’ll do even better in those areas, but for now it’s a fantastic way to organize and listen to your music and videos, and is without peer in that regard. The iPod’s strengths are its web browsing and apps. If those sound more compelling, perhaps it is your best choice.
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If you’re still on the fence: grab your favorite earphones, head down to a Best Buy and ask to plug them into a Zune then an iPod and see which one sounds better to you, and which interface makes you smile more. Then you’ll know which is right for you.
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Hands down, Apple’s app store wins by a mile. It’s a huge selection of all sorts of apps vs a rather sad selection of a handful for Zune. Microsoft has plans, especially in the realm of games, but I’m not sure I’d want to bet on the future if this aspect is important to you. The iPod is a much better choice in that case.
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