Starbucks Frappula in Romania sau cand numele nu e verificat cum trebuie
Ati citit bine. Cu ocazia Halloween, Starbucks lanseaza Starbucks Frappula, o bautura cu care spera sa aiba mare succes.
Numele vine de la Dracula si frappucino si avem de-a face cu acelasi proces semantic precum la Alintaroma la Jacobs.
Acum, teoria zice ca atunci cand lansezi un produs si faci naming analizezi cum suna acel nume in toate limbile din tarile unde va fi folosit. Si mai ales in tara din care ai preluat inspiratia. Aceasta analiza urmareste evitarea situatiilor jenante, amuzante in care marca ar fi mai degraba subiect de glume si nu ar avea impactul pozitiv dorit.
Nu stiu daca Starbucks Romania va comercializa produsul – sau cu ce denumire, dar e clar ca atunci cand Starbuks a ales Frappula NU a intrebat pe nimeni din Romania daca e OK, daca l-ar putea folosi si aici.
Culmea e ca nici nu mai conteaza daca vor lansa produsul si in tara noastra sub acest nume, se va rade destul de mult in zilele acestea pornind de la acest nume. In plus, in zilele noastre on-line-ul face ca totul sa fie raspandit pretutindeni, romanii inteleg oricum engleza, asa ca stirea despre produs poate fi oricum aflata de ei…
Si daca totusi vine in Romania produsul si daca nu Frappula, atunci cum sa se numeasca?
Insemnari similare
Daca vine la noi o sa se numeasca fradickula 😀
Starbax Bagpula?
Eu zic c? n-au de ce s? se team?. Toat? lumea ?tie c? dac? mergi la Starbucks înseamn? c?-?i place (Frap)pula.
Frapcula
Misto marketing.
Unii o beau, altii o musca, unii o dau din gura gura.
Traiasca blegosfera si populatia ei!
“Drapuccino”, ca sa nu zic “Draccino”
Sa-l lanseze in Botswana. Acolo va parea valoros!
fra..pulea
gabriel´s last blog post ..I always felt like my site was priority number one
Suna ceva mai bine, pentru piata noastra mai ales, fata de ce au gasit ei 🙂
Interesanta idee 🙂
Cappuccino + Dracula = Capppula
A trecut waveul de PR pe langa monitor dar n-avea cine sa verifice sursele…
Frappula Frappuccino® blended beverage is made with white chocolate sauce, milk and ice blended together then layered between mocha sauce and a dollop of whipped cream. A drizzle of raspberry syrup oozes from the rim, which is finished with whipped cream on top. U.S. stores will offer the Frappuccino between October 28-31 and stores in Canada from October 28-November 1. It’s available now in Australia, Indonesia, Malaysia, New Zealand, Philippines, Taiwan and Thailand.
Vampire Frappuccino® blended beverage is a crème-based chocolate Frappuccino blended beverage with strawberry sauce. It’s available from October 26-November 1 in participating stores in the UK and continental Europe. Participating stores in Costa Rica, El Salvador, Guatemala and Panama will offer it from October 30-November 2.
https://news.starbucks.com/news/starbucks-halloween-frappuccino
Frapizda
Frappenstein era o varianta 🙂
frappenis, obviously!
Frappizda
Relax, it’s JUST a drink and it’s available for a few days only. It’s not like someone stole the Romanian forests.. oh, wait !!! Seriously, your priorities are really messed up.
Frap ?epecino