Imagine, masini si fotbal: Hyundai, Toyota si Ford
La un congres de PR pentru studenti un invitat vorbea despre faptul ca daca cineva a avut o idee buna undeva in lume, e ok sa o iei si sa o implementezi in alta parte pentru o marca dintr-un alt segment (adica de ce sa se iroseasca idei bune, mai ales ca poate in alta parte nu se stie de ea? Remember insa cazul Zapp? – detalii si reclame aici).
Coincidente sunt insa multe. Asa se face ca in imaginile de mai jos arata 3 marci de masini – Hyundai, Toyota si Ford – cu acelasi concept.
Si nu e unicul exemplu de aceeasi idee implementata pentru mai multe marci (si nu doar de masini).
Cat de original mai poti fi asadar? Unde se poate verifica ce idei au fost implementate? Si cine ar avea rabdarea de a face aceste verificari?
Cat de corect este sa se acuze de plagiat, sa se considere ca s-a copiat ideea? Poate chiar nu au stiut de celelalte variante. Ce faci insa cand stii sigur ca imitatorii aveau cunostinta de original?
Iata tot atatea intrebari care pot ramane fara raspuns pentru totdeauna.
Si iata si imaginile despre care vorbeam – credits lui Dan Stefan – Scorpion (Focsani).
Insemnari similare
Mai e un caz (din multe cred). Audi a facut o reclama in care punea niste chei in cui, fiecare cheie reprezentand o calitate a masinii. Si inelele prin care erau agatate cheile formau simbolul Audi. Ideea a fost ulterior copiata de competitie. Aaa si inca o situatie. Tot la masini. A fost o serie de reclame in care de ex. Mercedes spunea ca este liderul pe o anumita piata si apoi competitorii faceau reclame in care precizau ca ei sunt lideri pe piete mai mari… In domeniul auto se copiaza mult… ca sa nu mai vorbim de spionaj corporatist
De cazul Audi imi aduc si eu aminte 🙂 – iar daca ajungem la spionaj revenim chiar si la asta.
Oricum o sa incerc sa mai ofer si alte exemple – din alte domenii – in timp – daca v-ar placea 🙂
ce chestie..foarte tare,lipsa de originalitate
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