O altfel de viziune asupra reclamelor la Hochland
“Toti le stim. Le vedem de cativa ani la televizor. Sunt reclamele la Hochland (branza topita sau cascaval – pane ori nu – dupa caz).
Replicile de acolo au ajuns si pe la Divertis si altii inserate in diverse momente umoristice. Carligul a prins – pentru ca multi isi aduc aminte reclamele. Si la fel isi aduc aminte replicile.
Multora le plac reclamele cu acei copii; le plac replicile istete ale – de obicei – fetei – desi… nici “daca data viitoare ma saruta” nu e de ignorat!
Reclamele Hochland reflecta societatea noastra.
Sa ne gandim putin la rece si fata prejudecati (sintetizand reclamele):
- fata are un singur gand: sa puna mana pe baiatul cu bani (ca e cu bani ne dam seama dupa haine, casa si… doar el are primul cascaval Hochland, lucru pe care il aflam din reclama cu schimbul – in care ea ii marturiseste ca mama ei i-a luat cascaval precum al lui);
- fata doreste sa ii conduca si masina – cand va fi mare;
- fata o studiaza cu deosebita atentie pe viitoarea (potentiala) mama-soacra: se mira fata de zor cat de usor mama isi cucereste copilul – si se intreaba cum ar putea si ea, fata, sa il vrajeasca asa de usor (reclama la cascaval pane);
- e drept pentru toate acestea…. trebuie sa se duca la meci si sa ii duca mancare – trebuie sa arate totusi un minim de afectiune (si sa il pazeasca indirect);
- in oglinda baiatul e destul de smecheras, e crescut de mama cocolosit am putea spune – genul “toate i se cuvin”.
Si-am mai putea adauga vreo doua… dar sunt suficiente si cele de sus de dus!
De ce se afirma mai sus ca reclamele reflecta realitatea? Pai, acum serios vorbind, chiar e nevoie de o explicatie? Nu e suficient sa ne uitam la cupluri celebre – vezi Monica si Irinel Columbeanu (Irinel si Columbina cum le spune cineva)? Nu e suficient sa analizam putin mai cu atentie cazurile de fete tinere ajunse celebre peste noapte (chiar daca fara pic de talent si uneori si fara a fi frumoase)?
Baiatul trebuie asadar sa faca bani – ca sunt din fotbal sau altele… nu mai conteaza, nu? Treaba ei este sa aiba un pic de grija – si neaparat sa il vrajeasca permanent pe baiat. Nici nu mama-soacra n-ar strica sa te ai bine. Reclame care reflecta – din pacate sau fericire – societatea de acum – e drept intr-un mod amuzant – pentru cei mai multi. Si-acum, dragi copii, o intrebare rasare: oare care va fi noul truc pe care il vom invata in urmatoarea reclama?”
Insemnari similare
Cum sa devenim mai americani ca americanii, ma rog macar in prin ignoranta si lipsa unei scale de valori sanatoase!
Una peste alta superb articol, la mai multe!
hehe, da, cam asa e.
eu as concluziona si altceva: cascavalul hochland este pentru cei orientati spre castiguri usoare si pe termen scurt, fara o baza durabila.
desi n’am nimic impotriva castigurilor usoare, baiatul cocolosit va fi intotdeauna constient ca masina pe care ea o conduce e A LUI, ca EL ii plateste ..cascavalul. in plus, pana la majorat, poate ca baiatul cu cascavalul isi va imbogati vocabularul cu termeni precum “contract prenuptial”, si atunci fata va trebui sa se multumeasca, in locul masinii, cu cate un ocazional sandvis cu cascaval.
oricum, copilele inteligente sigur au prins ideea si nu isi vor construi filosofia de viata pe baza reclamei hochland. pentru celelalte… 🙂 poate ca hochland este o solutie 🙂
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