Ce sunt relatiile publice?
Unul dintre primele lucruri pe care le afli despre relatiile publice – mai ales in calitate de student – este ca exista peste 400 de definitii ale termenului (ca sa fiu mai exacta ar trebui sa spun aproape 500).
Desigur acestea au fost date cu ceva vreme in urma. La fel de clar este faptul ca exista mici diferente, mici nuantari. Ba se pune accent pe relatiile cu actionarii, ba pe faptul ca relatiile publice constituie un proces de management sau o functie de management, ba pe pastrarea unei legaturi cu tipurile de public ale organizatiei.
Recent, PRSA – asociatie internationala – a decis ca e cazul sa existe o definitie actuala (sau actualizata) a PR-ului. S-au propus definitii si iata ca s-a ajuns la o selectie de variante care asteapta sa fie votate.
Iata top 3 definitii de PR:
Definition No. 1:
Public relations is the management function of researching, engaging, communicating, and collaborating with stakeholders in an ethical manner to build mutually beneficial relationships and achieve results.
(Read the annotated version here.)
Definition No. 2:
Public relations is a strategic communication process that develops and maintains mutually beneficial relationships between organizations and their key publics.
(Read the annotated version here.)
Definition No. 3:
Public relations is the engagement between organizations and individuals to achieve mutual understanding and realize strategic goals.
(Read the annotated version here.)
Cititi si urmatoarele elemente:
Yesterday, we announced a modified plan and revised timeline for the “Public Relations Defined” initiative; one that allows for greater input from the public, the profession and our global partners.
Articolul complet – si evident loc de lasat comentarii – aveti aici.
Voi ce ziceti? Ce definitie e cea mai potrivita? Oare un mix? Oare alte elemente?
Later edit: Eu nu cred ca una dintre aceste 3 definitii este cea mai buna. Cand vorbim despre relatii publice vorbim intr-adevar despre un proces de a crea si mentine relatii mutual avantajoase cu toate tipurile de public utilizand si toate tehnicile, instrumentele si canalele avute la dispozitie, fara a minti/manipula. La fel, relatiile publice inseamna si gestionarea imaginii (cu tot ce implica aceasta). Da, PRul nu este ceva extrem de mic si doar o bucatica musai subordonata tuturor (un soi de ciuca bataii cum este vazuta acum de multi). Evident nu este nici cel mai cel element dintr-o firma, insa nici cel mai putin important. Vorbim, de asemenea, de implicarea tuturor dintr-o companie – eh, multe-s de spus, dar sunt tare curioasa in continuare sa aflu parerea voastra.
Insemnari similare
Daca e sa vorbim strict de definitii, uite una pe care o agreez, tocmai pt ca recunoaste si partea organizationala, dar perspectiva e mult mai ampla: “In Europe it seems to be more common and more convincing to think of public relations not only as an organisational activity, but also as a social phenomenon, that is, as a phenomenon which has societal functions and impacts on the society and its subsystems like the political system, the economic system, the cultural system or the media system” (Bentele)
Recunosc ca eu nu sunt adepta definitiilor complicate si lungi cat o poveste bogata in termeni bombastici si cred ca este foarte importanta claritatea. Vorba aceea, tu cum ii explici bunicii tale ce sunt relatiile publice? 😛 Cat despre cele 3 variante, as alege o combinatie scurta intre toate 3. Si apropo de ceea ce intrebi mai sus – daca ar mai trebui spus ceva in plus – cred ca ar trebui adaugat intr-o forma sau alta ca relatiile publice nu sunt media buying. Nu stiu de ce, dar intalnesc tot mai des confuzia asta.
@Alina Iti multumesc pentru definitia mai ampla. Intr-adevar, date fiind zonele acoperite de PR, este de dorit sa existe o definitie cuprinzatoare – daca tot vorbim de o definitie a domeniului. Se presupune ca aceasta ar trebui sa fie “definitorie” ca sa zic asa, si nu sa acopere doar un segment. De aceea recunosc ca sunt chiar curioasa ce va iesi in final.
@Valentina Da, din pacate si eu remarc adesea aceasta confuzie – uneori chiar spunandu-se ca asa invatam. Revenind la definitie si eu vad tot o combinatie – si chiar cu elemente in plus. Cred ca aici ne referim la o definitie si pentru cei din domeniu si e bine sa fie cat mai exacta. Probabil ca in explicatiile catre cei din afara domeniului se utilizeaza si comparatii, analogii (eu una asa fac – si da, a trebuit sa ii explic bunicii ce fac eu, si-apoi si altora “ce-s alea relatii publice”).
Adică Harlow a muncit în zadar să ajungă la un numitor comun cu cele 500 de definiţii că PRSA-ul s-a gândit la ceva actualizări ? Drăguţ.
Nu ştiu care definiţie s-ar apropia cel mai mult de domeniul relaţiilor publice (de exemplu la pct. 3 se vorbeşte de organizaţii şi „indivizi”, în loc de „publicuri”), dar e sigur că nu poate fi exclusă din calcul, şi cu atât mai puţin din definiţie, funcţia managerială a relaţiilor publice. Deci prima variantă, asta fiindcă aduce în discuţie şi componenta etică. Să se simtă şi Bernays apreciat.
o prefer pe prima, din doua motive foarte importante cel putin pentru mine: primul este acela ca se refera la PR ca la o functie de management, fapt care asigura, si teoretic, prezenta omului de PR in the room, la luarea deciziilor strategice nu numai post factum, la comunicarea lor; al doilea este acela ca ne reaminteste ca PR-ul trebuie sa fie etic, o chestie pe care multa lume o uita cu o dezinvoltura uimitoare invocand false ratiuni de business
@Andrei @Sorana Intr-adevar, componenta etica este extrem de importanta (mai ales daca ne uitam si la cazuri recente de scandaluri la care s-a ajuns tocmai pentru ca principii de bun simt in final au fost incalcate).
Cum spuneam insa, cred ca definitia cea mai buna ar fi o combinatie a celor trei: functia de management, etica, relatii mutual avantajoase cu tipurile de public.
This expert may assist you to comprehend financial jargons and you making an unacceptable deals justin timberlake concert tickets 2014 he says they’re saying
they don’t need assistance, and then they hunker down and stop deal[ing] with banks and freeze
lending.
Great blog here! Also your website loads up very fast!
What web host are you using? Can I get youur affiliate
link to your host? I wish my web site loaded up ass fast as yours lol
My page Retirement Flats Flats for Sale Sidcup
Usually I do not read article on blogs, however I would like to
say that this write-up very compelled me to check out and do it!
Your writing taste has been surprised me. Thanks, quite great
article.
It’s very effortless to find out any topic on net as compared to textbooks, as I found
this piece of writing at this web page.
While at first the benefits outweigh the drawbacks by an impressively high ratio, the reality cannot be kept at bay
forever. Bollywood diva Madhuri Dixit says her decision to return to India was taken a while ago and was based on a
belief that they could do more, on a professional level, back home.
S: Do you really pick the players that are going to be on your fantasy squads based on mock draft results.
Stop by my website news
Thanks for your personal marvelous posting! I certainly enjoyed reading it, you will be a great author.
I will make certain to bookmark your blog and definitely
will come back in the foreseeable future. I want to encourage you to continue your great posts, have a nice evening!
I just want to tell you that I am newbie to weblog and absolutely savored this blog. More than likely I’m planning to bookmark your blog post . You actually have fantastic articles. With thanks for revealing your web page.
I definitely wanted to write down a simple note to be able to express gratitude to you for all the wonderful strategies you are giving at this site. My time-consuming internet investigation has at the end of the day been honored with pleasant know-how to share with my close friends. I ‘d state that that most of us readers actually are rather fortunate to live in a superb site with so many brilliant individuals with great techniques. I feel really grateful to have come across the weblog and look forward to really more awesome moments reading here. Thank you once more for all the details.
After research a number of of the blog posts on your website now, and I really like your approach of blogging. I bookmarked it to my bookmark web site list and can be checking again soon. Pls check out my web site as properly and let me know what you think.
I truly enjoy looking at on this website , it contains fantastic content . “Do what you fear, and the death of fear is certain.” by Anthony Robbins.
Between me and my husband we’ve owned more MP3 players over the years than I can count, including Sansas, iRivers, iPods (classic & touch), the Ibiza Rhapsody, etc. But, the last few years I’ve settled down to one line of players. Why? Because I was happy to discover how well-designed and fun to use the underappreciated (and widely mocked) Zunes are.
I’ll gear this review to 2 types of people: current Zune owners who are considering an upgrade, and people trying to decide between a Zune and an iPod. (There are other players worth considering out there, like the Sony Walkman X, but I hope this gives you enough info to make an informed decision of the Zune vs players other than the iPod line as well.)
You’re so interesting! I don’t suppose I have read anything like that before. So nice to discover someone with some original thoughts on this subject matter. Seriously.. thank you for starting this up. This site is one thing that is required on the internet, someone with a little originality!
I haven’t checked in here for a while since I thought it was getting boring, but the last several posts are good quality so I guess I’ll add you back to my daily bloglist. You deserve it my friend 🙂
I’ll gear this review to 2 types of people: current Zune owners who are considering an upgrade, and people trying to decide between a Zune and an iPod. (There are other players worth considering out there, like the Sony Walkman X, but I hope this gives you enough info to make an informed decision of the Zune vs players other than the iPod line as well.)
Aw, this was a really nice post. In thought I would like to place in writing in this way moreover – taking time and actual effort to create a very good article…
Apple now has Rhapsody as an app, which is a great start, but it is currently hampered by the inability to store locally on your iPod, and has a dismal 64kbps bit rate. If this changes, then it will somewhat negate this advantage for the Zune, but the 10 songs per month will still be a big plus in Zune Pass’ favor.
The very next time I read a blog, Hopefully it won’t disappoint me as much as this one. I mean, Yes, it was my choice to read through, however I truly believed you would probably have something helpful to talk about. All I hear is a bunch of whining about something that you could possibly fix if you weren’t too busy seeking attention.
I have to attain a spot in North America to purchase Liquid Photopolymer, recommendations?
It’s hard to come by experienced people about this subject, but you seem like you know what you’re talking about! Thanks
I was very pleased to find this page. I need to to thank you for your time for this wonderful read!! I definitely appreciated every little bit of it and I have you book-marked to look at new things on your blog.
I’m really impressed with your writing skills and also with the layout on your blog. Is this a paid theme or did you customize it yourself? Anyway keep up the nice quality writing, it is rare to see a great blog like this one these days..