Hochland telemea, BCR 24 banking sau despre viata dubla a doamnei
Se intampla sa ne uitam la reclame. Uneori intentionat, alteori nu. Evident sunt si oameni care le rateaza cu gratie 🙂
Uneori avem ocazia de a remarca fie anumite neconcordante (pe care poate le trecem cu vederea sau pe seama carora ne amuzam alaturi de familie sau prieteni), fie situatii amuzante.
Reusim astfel sa facem asocieri inedite (ca sa fim diplomati).
O astfel de observatie prezint si eu azi aici: personajul principal feminin din reclamele la Hochland Telemea si BCR 24 banking este acelasi.
Pana aici nimic iesit din comun. Lucrurile “se complica” daca tinem cont ca:
- ambele reclame ruleaza in paralel (nu vorbim asadar despre o reclama de acum 3 ani si una din prezent);
- in ambele reclame doamna e personajul principal;
- in ambele situatii doamna are familie – sot si copil respectiv sot si copii.
Si-atunci… firesc… in gluma (poate) ajungi la concluzia: doamna are o viata dubla intensa.
Si ca sa remarcati daca am sau nu dreptate… iata si reclamele:
Hochland telemea
BCR 24 banking
Evident se stie ca anumite voci sunt utilizate in mai multe reclame audio; ca anumite persoane apar in diverse reclame video – la aceeasi marca intr-o serie sau la marci diferite. Nimic de criticat – in ideea ca oamenii fac un ban cinstit astfel.
Poate doar o recomandare de mai mare atentie in selectarea persoanelor sau a conditiilor impuse. Ori poate luam in considerare ideea ca utilizand aceeasi persoana se produce, inevitabil, si o asociere intre marci – care poate fi beneficia (in cazul de fata publicul Hochland Telemea si cel al serviciului 24 banking al BCR poate fi apropiat, iar asocierea in cauza sa aduca beneficii).
O insemnare ce nu critica, doar constata (si o autoare care s-a amuzat cand a constatat faptul).
Insemnari similare
Cred ca agentia si clientul au hotarat de comun acord ca nu este nici un risc in alegerea acestei actrite… Nu este primul caz. Sunt cativa actori care joaca simultan in mai multe spoturi.
Nu pot sa nu observ ca spoturile BCR raman la fel de rupte de realitate. Ideea ca in timp ce stau la o terasa un angajat BCR imi are grija forteaza cam mult nota…
@Raluca – intr-adevar – sunt mai multe persoanele ce fac acest lucru – si, asa cum am spus, poate fi un fapt nestiut de client, ori poate chiar fi ales cu intentie. Nu este un lucru de criticat cu siguranta. Uneori insa poate fi amuzanta perspectiva 🙂
@Paula – ideea poate fi buna – doar ca implementarea – cel putin in unele cazuri – lasa de dorit. Am vorbit despre noul spot – 24 banking – aici.
ah..ce mi-ai ridicat mingea la fileu…urasc recalamele astea din multe considerente..mai putin viata dubla…e oribil..eu nu stiu cum cineva a dat bani..iar cineva “creativ” i-a luat pt idioteniile astea de reclame! Fiul meu de 10 ani spune ca-s enervante..si are dreptate!
Sau ramanem fara actrite. In curand o sa urmarim in pauzele publicitare scurtmetraje cu aceeasi actori, in aceleasi roluri dar cu produse diferite in fiecare episod. O sa fie film in film! 😀
mai, dar a observat cineva ca astia mananca salata cu mana? 🙂
cum o cheama pe frumusica din reclame? stie cineva?
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