Contul de Twitter al Suediei este administrat de un alt cetatean in fiecare saptamana
Un experiment deosebit de interesant se desfasoara in Suedia.
Aici, in fiecare saptamana se alege cate un cetatean care gestioneaza contul de Twitter al tarii in ceea ce este considerat a fi ‘the world’s most democratic Twitter experiment.’. Experimentul a fost lansat in decembrie 2011.
Cel mai mare succes l-a avut pana acum Adam Arnesson, un crescator de oi eco (in acelasi timp si DJ part-time, student si, dupa cum pretinde, veritabil bautor de tequilla). Acesta a publicat poze de la ferma sa. Numarul celor care urmaresc acest cont s-a dublat in ultima luna – printre cei care s-au ocupat de cont numarandu-se si o femeie preot si un imigrant din Bosnia.
VisitSweden vorbeste despre faptul ca prin aceasta varianta de gestionare a contului se realizeaza o mai mare angajare a oamenilor in discutii.
Un alt lucru interesant, este ca tweeturile nu sunt cenzurate!
Experimentul aduce, in acelasi timp, si a modalitate de publicitate, dar si a exercitiu democratic.
Contul de Twitter cu pricina este @sweden, iar stirea completa o gasiti pe BBC, aici. Eu am gasit-o via Slashdot.
O observatie se impune insa. Din ce remarc, chiar daca tweeturile nu sunt cenzurate, oamenii nu au inceput sa critice in mod deosebit aceasta tara. Dimpotriva. Fiecare vorbeste despre exeperiente personale – si toata varietatea de oameni care intretin contul aduce practic o prezentare ampla a ceea ce inseamna Suedia si cetatenii sai. Un exercitiu democratic cu o componenta de promovare care este insa minunat fructificata de toti utilizatorii.
O idee interesanta si beneficii pentru toti cei implicati: cei care se ocupa de cont, tara.
Voua cum vi se pare ideea?
Insemnari similare
Ati vrut sa spuneti ca este administrat de un alt suedez in fiecare saptamana, nu?
Modificasem deja, multumesc 🙂 Mica incurcatura – scriam initial si postul despre aniversarea de azi – 5 ani de blog – cand am gasit stirea. Am modificat insa intre timp cu un utilizator pe saptamana si in titlu si in insemnare 🙂
Interesanta initiativa, nu?
Geniala idee! Costuri zero (cel putin crearea contului si dezvoltarea de continut de catre cetateni, dar probabil exista si un admin in spate care urmareste, cel putin, tweet-urile), branding de tara, impact pozitiv, reach global.
Apropo de faptul ca, desi tweet-urile nu sunt cenzurate, nu se posteaza aspecte negative referitoare la Suedia, sunt convinsa ca, daca am aplica acest exercitiu democratic la Romania, ar iesi un fiasco fiindca nimeni nu se pricepe mai bine decat noi insine sa ne denigram tara, din pacate 🙁 Ar putea, totusi, sa incerce si ministerul nostru de turism un cont de twitter. Macar sa pornim de undeva…
Si mie mi se pare o idee foarte buna, si de impact si, cum spui, cu niste costuri mici. Insa cred ca e o mandrie pentru cei pe mana carora incape contul sa il gestioneze. Si nu si-ar bate joc. Practic vorbim de principiul simplu “da-le oamenilor ocazia sa vorbeasca despre ce le e drag – pasiuni, afaceri etc. – si va fi bine”.
La noi insa, mai ales acum, clar n-ar merge. Plus ca trebuie sa fie o initiativa a aparatului politic si nu initiativa privata (care e minunata, dar in cazul de fata directia de unde pleaca e alta).
Si cred ca pe langa cont se pot face si pagini de facebook unde lumea sa puna peisaje minunate de la ei… Oh, cate se pot face! Ma uit la cate vad pe contul de la blogul de travel. Si ce impact poti sa ai. Dar trebuie sa vrei (si, e drept, nu rulezi multi bani asa…). Poate insa vom avea si noi o strategie integrata (nu alta de la an la an si rasturnate de la o guvernare la alta – la nivel de tara nu iti permiti asa ceva) si astfel de initiative oficiale.
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Thank You!
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